Don’t Panic, It’s Organic! My Launch & Grow Strategy


Have you ever worked on something for so long, it feels like it’s never going to be done?

But at the same time you’re scared of getting it done, because that means you can’t tinker with it anymore?

Well, that’s how I feel right now.

This week, my book goes in for formatting.

Which means the book launch date is getting closer and closer.

I’m also securing endorsements – I can’t WAIT to share what Tory Johnson said about it!

I’ve got Elizabeth Marshall keeping me on task every single week. And Janica Smith is set to make sure all systems are a go.

In short? I’m out of excuses.

But there is one woman easing my fears: Barbara Corcoran.

In 2002, the summer after I quit dancing, I was hanging out at the library checking out the business books and I ran across use what you’ve got & Other Business Lessons I Learned from My Mom.


I opened it, and the inside cover said, “After failing at twenty-two other jobs, Barbara borrowed $1,000 from a boyfriend… and started a tiny real estate office in New York City. Today, with over $2 billion in revenuesBarbara is richer than her wildest dreams.”

SOLD. I’m checking this one out, I thought.

And by the next day, I’d read the whole book. I loved every single word in it. And couldn’t stop thinking about the important lessons I’d learned in Barbara’s book – for YEARS.

If I felt like I’d hit a dead end, I’d hear Barbara whispering in my ear, “Erika, use what you’ve got!”

Then a few years later, Barbara did something CRAZY.

She changed the title of her book to something even better: If you don’t have big breasts, put ribbons on your pigtails & other lessons I learned from my mom.



Same book. More catchy title.

And then, BAM!

The hit TV show, Shark Tank, came along, and that smart Barbara changed the title again to Shark Tales: How I Turned $1,000 into a Billion Dollar Business.



She’s changed the title three times.

Why? Because Barbara knows the marketplace is always changing. And great marketers keep their fingers on the pulse of business.

Which is why I’m taking a cue from the original Fancy Lady Business Hustler and adapting a launch & grow strategy for Think Like A Stripper.

Once the book’s out, I’ll test it. And if I want to change any part of it – you better believe your hot buns I will.




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