Subtitle Schizophrenia

Want to know what happens when you ask 100 people what they think?

ONE HUNDRED different responses, opinions & ideas.

Great if you’re test-driving a product. NOT great if you actually want an answer.

How do I know?

I recently suffered from a severe case of Subtitle Schizophrenia.

Here’s how it went down.

For years, my book has been called Think Like a Stripper: How to Hustle Your Business Like You Mean It.

I thought the title was a done deal.

But after many discussions with my punk-rock fairy godmother & my book marketing coach, I decided to let it go to make room for something more benefits-based.

The name is now Think Like a Stripper: Business Lessons to Up Your Confidence, Attract More Clients & Rule Your Market.

And as long as it fits on the book cover, I am NOT changing my mind. Again.

I lost DAYS agonizing over subtitles. I asked for advice in Facebook groups, where I heard some AMAZING ideas – and I wanted to use them all.

I started OBSESSING about subtitles. Not hard, when you’re kind of obsessive to start with.

But this was crazy.

I woke up at night thinking about it, worrying that I would never find the right title. And then 3 days in, I shut down the noise.

STOP, YOU MANIAC! It’s a freakin’ subtitle.


And so I did. I went back to the original subtitle I’d created and didn’t look back.

INSTANT relief.

So if your tagline has got you down, if your subtitle is making you lose sleep, commit and move on.

You can always change it later. Don’t believe me? Click here and see what Barbara Corcoran, star of ABC’s Shark Tank, did.




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