Last week, Oprah & Jimmy Kimmel did some outrageous spoofs for his show.
Yet, apparently some people on her team were really concerned that she was going to damage her brand by making fun of herself.
Oprah declared, “That’s crazy! My brand is my heart. And when I show up with my heart, I am being my brand.”
So take some branding advice from a billion dollar lady – don’t be sooooo serious – and instead show up with an open heart.
Nothing in the world can replace you being yourself.
: Be YOUR heart when you make a request.
: Be YOUR heart when you email your list.
: Be YOUR heart when you ask for the sale.
If you come from your heart, you will never damage your brand.