I don’t normally start conversations talking about the weather, but … it’s crazy cold & snowy here in MinneSNOWta. I’m ready for spring.
If I could pay someone to make it happen quicker I would!
So in the hopes of spring lurking just around the corner, I did what all sane people do.
I put my work aside and gave my closet a good spring cleaning – for the WHOLE afternoon.
As I was trying on some of the outfits I recently bought – okay, by recently, I mean yesterday – I started to feel guilty that some of the items I LOVED weren’t feeling right.
: The poncho type blue & white nautical themed top.
: The just above the ankle cuff jeans.
: The purple plaid fitted flannel button-up top.
I mean, less than 24 hours ago, I was imagining myself wowing the crowd in my new poncho and jeans while speaking at The Instigator Experience in LA in a few weeks, but now. . .
I was feeling guilty for buying clothes that weren’t going to suit me.
As much as I DO love nautical themed clothes (I grew up spending summers on a sailboat with my Dad) and plaid flannel (I was living in Seattle – grunge capital of the world – during the 1990’s and seriously love it), I just couldn’t picture getting a lot of use out of these clothes.
I wondered if I was being too hard on these clothes, and needed to give them another day or two to see if I still felt the same way …
And then I remembered a conversation I had with my friend Adeline where she said …
‘Your business should serve you.’ – Adeline Arjad
And while these clothes weren’t my business, shouldn’t they serve me too?
Of course they should!
I was looking at my calendar to see when I can get back to Off Saks 5th Avenue to return my purchases. Good-by, purple flannel, we had a nice fling. I hope you understand it’s not about you, it’s about me.
Ok, so let’s bring this back to business.
Think of your own business like your closet.
: Do you LOVE everything in there?
: Does everything fit you beautifully?
If there was a fire in your business – what things would you run back for?
: Are you going to dodge flames for your About Page?
: Form a bucket brigade to save your Opt-In?
: Climb a ladder to rescue your Offerings?
Fire analogy aside – it’s time to give your business a spring cleaning.
Think of it as an episode of What Not To Wear, but for your business.
And if you need a permission slip to change, ditch, or revamp something in your business that doesn’t serve you, here it is.
YOU HAVE PERMISSION.