A few weeks ago I asked one of my clients this:
ME: So where do you need to get better at asking for help?
CASSANDRA: I never ask my fiance to help me with anything. I’m quitting my full-time job in May and I’m scared I’ll struggle financially, so I’ll ask him if he’d be willing to help me out if I have a slow month.
Now you’d think I’d give Cassandra kudos for asking for help.
You see, Cassandra is smart, capable, and motivated.
She also has a PhD and had worked on multi-million dollar marketing campaigns for major corporations.
Here’s what I said instead…
ME: The ONLY reason you’ll have a slow month is if you stop being of service to your clients, to your potential clients, and to the world.
But I feel SOOOO strongly about this.
And it’s not just Cassandra who is smart, capable, and motivated – you are too.
Red-hot money-making tip: CONTRIBUTION = CASH
Sorry this tip isn’t more magical – but it WORKS.
And here are 3 ideas to get started.
#1 Introduce 2 of your customers whom you think MUST meet.
But before you do this, read the following very carefully.
: Think about why these 2 people MUST meet. Do they have a common interest? Do they work in the same industry? Could one of them help the other one out?
: Then email each of them separately and say something like this, “I want to introduce you to one of my customers because _________. May I make the introduction?”
This way, it’s not a surprise for either of them.
Think of it as match-making – the romantic kind. You wouldn’t set up your best-friend with a guy you know without asking her and him if that’d be okay first.
#2 Start a mini-social media campaign for them.
: Fire up some pre-written tweets promoting their products and services. Then load ‘em up on Hootsuite. Bang! Your customers will be impressed as hell.
: Extra tip. Create a secret customer Twitter list. Check it once a day and re-tweet and favorite their tweets.
#3 Send your customers a love note with 3 ideas for them.
: Email. Snail mail. Voicemail. Whatever works.
Example. If you’re a jewelry designer, you can …
: Give your clients some quick tips on keeping stones sparkly and tarnish at bay.
: Show them how to style your products for any occasion. Need clean and classic? Bohemian chic? Runway pizzaz? You’ve got them covered.
: Set up a Pinterest board showing them how, and to get them inspired.
: Have they got jewelry (not yours, of course!) in need of a simple repair?
Give them a mini step-by-step to tighten up a loose jump ring, and save them a trip to the jewelers – who just might take a week to make the same repair and charge them $15 for the trouble.
Being a contribution to your customers will cause them to fall in love with you all over again & again.
Remember – when you think of your customers and clients as your cherished friends, it’s easy to treat them like royalty. And they won’t forget it!
Next time they – or their friends – need a necklace, a web designer, or a nutrition coach, you’ll be at the top of their list.