Testimonials & product reviews are an essential element to the sales process.
And something that a lot of my clients don’t do on a regular basis.
Why? Because it can be SCARY to ask your customers to help you.
And since asking for help is my speciality, using my own signature service, MARK’D Mastery – a high-level, high-touch business accelerator & mastermind – I created an email template you can swipe.
SUBJECT: Would you be willing to do this for me?
Hey INSERT NAME,
BIG favor to ask.
Would you be willing to write a testimonial for MARK’D Mastery?
In turn – besides being forever grateful – I’ll showcase your MARK’D wins with pride and post it on my site – and possibly on social media channels.
If this is a HECK YES, keep reading.
If this is a ‘I’d rather clip my dog’s toenails than write up a testimonial’ then delete this email. We shall never speak of it again. And I promise to still love you!
Ok, cool you’re still here.
Now, I’m about to make writing your MARK’D Mastery testimonial SUPER easy. And you’re welcome to use this testimonial template for your own business too. It’s THAT good.
#1 THE BEFORE & AFTER TESTIMONIAL
Simply state what your life was like before & after MARK’D Mastery.
Are you afraid to take risks in your business? So was I, until I joined MARK’D.
Before working with Erika Lyremark, I had a 9 to 5 job writing marketing copy about novelty fabrics. A year later, I am doing in depth research and writing articles on stolen art, and being taken seriously in my field.
#2 THE THIS TOTALLY SURPRISED ME TESTIMONIAL
Simply state what surprised you the most about MARK’D Mastery.
I knew that working with Erika Lyremark would help me focus on my true talents in my field, but I never thought I would have the confidence to put a premium price on my services. I even doubled my fees for my current clients and they accepted the price hike without an argument!
#3 THE RESULTS TESTIMONIAL
Simply state the results you’ve gotten from MARK’D Mastery.
MARK’D Mastery changed the way I do business forever.
Since working with Erika Lyremark, I’ve stopped thinking that I need a ‘day-job’ to see me through, and I’ve gone from a single client to a full docket – and all without a sales page, a FB page, and minimal social media.
#4 THE TELL-ALL TESTIMONIAL
Simply answer the following questions.
Tell me about your business.
I create bespoke ethical gifts called Healing Boxes. And offer psycho-spiritual coaching & teachings for those who want to heal, live well during life crisis, or build a business when living with limits.
What are you working on in MARK’D?
- Supporting my community – and my health – by designing and implementing strong business systems.
- Polishing and releasing the exciting book(s) I’ve been working on.
- Dedicating time and focus to Healing Boxes to get them stocked in shops and hospitals worldwide and being the ultimate ethical gift for yourself or a loved one who is hurting.
Why do you love getting MARK’D?
MARK’D is packed with an amazing combination of business brilliance and spiritual wisdom. I love how swiftly I experience the Divine responding to my focus & intentionality. Exactly what I’ve been seeking shows up – in my life, my inbox, and my world!
Why should someone get MARK’D?
If you’re ready to dig in and build the world you wish to live in, then MARK’D is for you. It’s as simple and as powerful as that.
Why is MARK’D different from other programs & masterminds?
Erika provides a spiritual and psychological deep dive through the medium of business. Business is the lens, the vehicle and the pragmatic touchstone that keeps us moving forward. I’ve only ever experienced this in MARK’D. And I adore it.
How has MARK’D influenced your personal life?
I’ve shifted from wasting time on the Internet to only using it with focus and intention.
I check my email twice a day, and only go online when there’s a specific task to complete. I’ve recovered so much time & energy that I now have time to indulge in painting, playing my harp, meditating, resting and writing.
My once I receive your testimonial, it will be edited so it shines bright.
(If that makes you feel weird, know that EVERYTHING I write gets edited and polished before it goes out the door.)
#1 The name of your business
#2 ‘Job title’
#4 Photo of YOU
If you could get this to me by INSERT DATE that would be swell.
(Remember, your testimonial doesn’t need to be ‘perfect,’ because my team will make it perfect for you :)
P.S. When you write your testimonial, be sure to follow the Federal Trade Commission guidelines.
MORE TIPS & IDEAS
Offer to write it.
- Seriously people are busy. And it’s way more common than you think.
Only ask once.
- Remember this is an invitation to do you a favor, so only ask once.
Don’t be shy about editing it & polishing it.
- Just make sure you run it by them to make sure they’re okay with your edits.
Long testimonials or short ones?
- I like both! And you’ll see on my website some testimonials are long & some are short. I think it’s good to have a mix.
Grab soundbites from people’s testimonials and use them as quotes on your site.
- Here’s some soundbites about me.
“A dose of Erika is like taking Viagra for your confidence.” – Nathalie Lussier
“I can honestly credit Erika for helping me have my first 6-figure year.” – Nichole Kellerman Wurth
“Erika is like Anna Wintour – except for business.” – Sarah Ashman
Grab social proof from social media / in person conversations.
- If someone says something amazing about you on social media or even when you’re having a conversation with them, ask them on the spot, “Hey! Can I quote you on that? It’d really help my business.”
Get Personal Endorsements
- Get personal endorsements when want to get a big name to back you as a person, not as a business.
Erika’s examples …
“Erika is absolutely fearless when it comes to money. Having it, creating it, and letting it flow.
On stage at Spark & Hustle, Erika energized the crowd with her whip-sharp observations and no-bull attitude, all wrapped into her seemingly endless supply of hilarious stories. If you want to ditch your money anxiety and forge a healthy relationship with your financial worth, Erika can help you with her street smarts and a huge dose of compassion.”
– Tory Johnson, #1 NY Times Bestseller of The Shift
‘Erika doesn’t just have a gift for business.
She has an insane knack for looking at your business and your gifts, and knowing what you need to do with it all. And, of course, she’s famous for getting you to follow through.’
– Laura Belgray, Founder of Talking Shrimp & Co-creator of The Copy Cure
“I’ve invested literally millions of dollars in the coaching field-founding funder of The Institute of Coaching (housed at Harvard’s Medical School McLean Hospital), funder/publisher of The Coaching Commons and many more.
So I know what I’m talking about when I tell you that Erika is a complete original in the field of coaching. I’ve never encountered another coach remotely like Erika and her kick-ass approach.”
– Ruth Ann Harnisch, President of the Harnisch Foundation.
(Not too shabby for simply asking.)
Take responsibility for your success and Ask! Ask! Ask! For testimonials & personal endorsements.
I promise that IF you ask your customers for testimonials. And make it easy for them. You’ll have a stockpile of glowing testimonials you can share on your website and on social media.
No one can be successful for you, so it’s up to you to do the work. Go forth and ask away.