Lady Gaga’s Marketing Strategy Isn’t About Her Outrageous Looks. It’s About This …

Quick – what famous person said this?

“First I create. Then I create a circumstance to sell my creation.”

Not Andy Warhol, or Salvador Dali – even though they were fans of the quote.

And not Lady Gaga – who reportedly has this quote around for inspiration.

Nope. It’s Alphonse Mucha, father of Art Nouveau.

And let me be clear. He wasn’t a starving artist.

Nope, he was a ROCK-STAR artist in his time – with a CONSTANT demand for his work.

Mucha was able to create what he wanted – and make it highly profitable.

Wouldn’t you like to do that too?

Let’s revisit this quote again, because you might be missing A LOT of opportunities in your business.

“First I create. Then I create a circumstance to sell my creation.”

This quote shows that YOU have the ability to create & design whatever makes you happy. And YOU also have the ability to create the conditions that will sell your work.

Enter Lady Gaga. (Remember she’s allegedly a fan of the quote.)

Which means: First she creates.

She fleshes out every single crazy idea that appeals to her – without thinking about how to sell it.

Or even if it WILL sell.

Instead, she has fun dreaming up bubble dresses & perfume that turns from black in the bottle to invisible on the skin.

As an artist, her ONLY mission is to be true to her vision.

It’s only AFTER she’s envisioned her creations that she makes a business of marketing & selling her ideas.

Marketing & selling are BOTH part of the creative process – not an afterthought.

Let’s go back to Mucha’s statement. The second half specifically.

“Then I create the circumstance to sell my creation.”

Here’s the biggest takeaway: Mucha is STILL creating.

He doesn’t say then I try to sell my stuff.

Instead, he’s using that same energy, that same exhilaration, to sell his work.

His art was his business. And his business was his art.

To him, creating the art was only HALF of what he was doing.

: And that approach cemented Mucha’s success.

: And that approach also cements Lady Gaga’s success.

And that approach WILL cement YOUR success.


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