Ever heard of Barbara Corcoran?
The real estate maven who turned a $1000 loan into a multi-million dollar empire?
My favorite judge on Shark Tank?
And the woman I wanted to endorse Think Like A Stripper?
The only problem to getting that endorsement? I didn’t know Barbara. Or any friends who knew her either.
So in order to get my book into her fancy-lady hands, I had to quit playing it cool.
In fact, I had to be completely uncool – and do something ballsy, dramatic, and a little weird.
I bought a $700 dollar ticket to an event I knew Barbara would be at.
One I couldn’t attend – it was in a different state!
So I corralled one of my superstar clients to go in my place as my book delivery minion.
(Creepy? A little. But I’m okay with that.)
I wanted Barbara to have my book right in her lap. Or her assistant’s lap. And that is what I commanded my minion to do. Or else …
AND BECAUSE MY MINION WAS ALSO BEING TOTALLY UNCOOL, HERE’S WHAT HAPPENED NEXT …
I got my endorsement!
‘Want to thrive as an entrepreneur? Erika’s book will help you do just that! Erika will not only whip you into shape with her wit, humor, and no-nonsense advice, but show you how to bounce back from failure and become the confident sales superstar you’re meant to be.’
– Barbara Corcoran STAR of ABC’s hit show Shark Tank,
Founder of Corcoran Group & Author of Shark Tales
Being uncool is the BEST.
WHIP YOURSELF: Take ONE uncool action today.
Write down ONE person you really, deeply want to connect with. (For BUSINESS – so just forget about Tom Hardy for a second!) Business hero, dreamy client, booked up designer you admire – all fair game.
Now – what’s one uncool thing you can do to catch their attention.
Don’t overthink it.
Do it TODAY.