Are You Playing It Cool? Or Playing To WIN?

Ever heard of Barbara Corcoran?

The real estate maven who turned a $1000 loan into a multi-million dollar empire?

My favorite judge on Shark Tank?

And the woman I wanted to endorse Think Like A Stripper?

The only problem to getting that endorsement? I didn’t know Barbara. Or any friends who knew her either.

So in order to get my book into her fancy-lady hands, I had to quit playing it cool.

In fact, I had to be completely uncool – and do something ballsy, dramatic, and a little weird.

I bought a $700 dollar ticket to an event I knew Barbara would be at.

One I couldn’t attend – it was in a different state!

So I corralled one of my superstar clients to go in my place as my book delivery minion.

(Creepy? A little. But I’m okay with that.)

I wanted Barbara to have my book right in her lap. Or her assistant’s lap. And that is what I commanded my minion to do. Or else …

AND BECAUSE MY MINION WAS ALSO BEING TOTALLY UNCOOL, HERE’S WHAT HAPPENED NEXT …

I got my endorsement!

 

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‘Want to thrive as an entrepreneur? Erika’s book will help you do just that! Erika will not only whip you into shape with her wit, humor, and no-nonsense advice, but show you how to bounce back from failure and become the confident sales superstar you’re meant to be.’

– Barbara Corcoran STAR of ABC’s hit show Shark Tank,
Founder of Corcoran Group & Author of Shark Tales

 

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Being uncool is the BEST.

WHIP YOURSELF: Take ONE uncool action today.

Write down ONE person you really, deeply want to connect with. (For BUSINESS – so just forget about Tom Hardy for a second!) Business hero, dreamy client, booked up designer you admire – all fair game.

Now – what’s one uncool thing you can do to catch their attention.

Then…

Do it.

Don’t overthink it.

Don’t wait!

Do it TODAY.

XXXO

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