While CHANEL needs no tagline, the rest of us do. So if your tagline’s got you down, read this post.
I’ve had A LOT of freebies & PDFs land in my inbox in the last 10 years and Laura Belgray’s 5 Secrets to Non-Sucky Copy is the only one that belongs on the NY Times bestseller list.
If my house was on fire, I’d grab my laptop, my Vitamix, my patent leather deerskin Prada bag, my hair extensions – and my printed copy.
Because Laura makes writing copy fun & effective.
(Have you heard how much I used to HATE writing?)
Plus, Laura and I are starting a rock band. No. We can’t sing. Or play instruments.
It’s the kind of rock band where we talk a lot about our big plans, what we’re going to wear on stage, and what we should call our groupies.
My idea was to name our band the GrayMarks – but that sounds like a poo stain in your Hanky Pankys.
Luckily, Laura came up with a better band name: The LyreBels.
She also recently wrote another free guide that I’d kill for.
TACKLE YOUR TAGLINE CHEAT SHEET
21 simple formats for lines that have them at Hello.
Tackle Your Tagline Cheat Sheet also includes sales page headlines, about page headlines, and email subject lines too.
MY FAVE COPYWRITERS
MY FAVE COPYWRITING RESOURCES
Stay tuned for more bold business advice & updates on The LyreBels’ first world tour. (Never coming to a city near you.)