When I first heard about GDPR, I was freaked out.
However, the more I dove into the research with an open heart & mind, the more excited I got about becoming GDPR compliant.
Here’s why ….
- It’s an opportunity to become hyper-transparent with your audience & customers.
It’s proven that companies that value transparency do better than those that don’t. HINT: If you screw up, own up to it. Don’t hide. Allow yourself to be teachable and make things right.
- It’s a chance to become hyper-intentional about why you’re emailing your audience.
I only want emails from companies that are either actually selling me something – or teaching me a new skill set. There’s way too much fluff in email marketing.
Becoming GDPR compliant is forcing companies to become hyper-transparent & hyper-intentional.
And in my not-so-humble-opinion, both of those are great for audience engagement.
A friend of mine, Kimberly Gosney, shared a fabulous resource with me for help with all your GDPR compliance needs.
And if you’re up-to-date with your GDPR compliance, high-five-fancy lady!