Naughty Or Nice Marketing Tip (Should I Wear My White-Extra-Lacy-Bra-And-Panties Or My Slick-Black-Patent-Leather-Merrywidow-With-Silk-Fishnets?)

Many years ago when I was living in Minneapolis (and before I was with Chad, my handsome hubby) I had a long-distance boyfriend who was flying across the country to visit me.

So, of course, I wanted to give him the time of his life. Wink! Wink!

To make sure he was just as excited as I was about our romantic weekend, I decided to call him to get his input on what lingerie I should wear on our first night together.

BUT … I didn’t just want his opinion on whether I should wear my white-extra-lacy-bra-and-panties or my slick-black-patent-leather-merrywidow-with-silk-fishnets.

I wanted to make him squirm in hot anticipation :)

Ring … Ring … Ring …


HIM: Hello?

ME: Hey! So I’m planning my lingerie ensembles for this weekend. And I can’t decide what to wear. I was hoping you could help me choose.


HIM: Uh … yeah. Of course.

ME: On our first night together, do you want NAUGHTY? Or NICE?

HIM: GAHHH. You can’t make me decide that! That’s cruel. Can please you tell me exactly what you’ll be wearing when you’re naughty or nice?

ME: Nope. I guess you’ll just have to wait and see … Maybe I’ll be naughty. Maybe I’ll be nice. Bye.


I’m not just telling you this saucy story to get a rise out of you or whet your appetite. (Lol! Sorry I couldn’t resist.)

When you write marketing & sales copy, I want you to get your audience as hot & bothered and curious as my boyfriend was when I gave him the option of ‘naughty or nice’.

When you peak people’s curiosity, they will want to know more. Much more.

For example: Which of these links would you click on?

EXHIBIT A: “Read my latest blog post.”

EXHIBIT B: “Want to know how I add 25 subscribers a day to my email list without spending a dime on advertising?”

(I don’t know about you, but I would click Exhibit B immediately.)

So, whether you choose to be naughty or nice …




Any questions?





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