Many years ago when I was living in Minneapolis (and before I was with Chad, my handsome hubby) I had a long-distance boyfriend who was flying across the country to visit me.
So, of course, I wanted to give him the time of his life. Wink! Wink!
To make sure he was just as excited as I was about our romantic weekend, I decided to call him to get his input on what lingerie I should wear on our first night together.
BUT … I didn’t just want his opinion on whether I should wear my white-extra-lacy-bra-and-panties or my slick-black-patent-leather-merrywidow-with-silk-fishnets.
I wanted to make him squirm in hot anticipation :)
Ring … Ring … Ring …
ME: Hey! So I’m planning my lingerie ensembles for this weekend. And I can’t decide what to wear. I was hoping you could help me choose.
HIM: Uh … yeah. Of course.
ME: On our first night together, do you want NAUGHTY? Or NICE?
HIM: GAHHH. You can’t make me decide that! That’s cruel. Can please you tell me exactly what you’ll be wearing when you’re naughty or nice?
ME: Nope. I guess you’ll just have to wait and see … Maybe I’ll be naughty. Maybe I’ll be nice. Bye.
I’m not just telling you this saucy story to get a rise out of you or whet your appetite. (Lol! Sorry I couldn’t resist.)
When you write marketing & sales copy, I want you to get your audience as hot & bothered and curious as my boyfriend was when I gave him the option of ‘naughty or nice’.
When you peak people’s curiosity, they will want to know more. Much more.
For example: Which of these links would you click on?
EXHIBIT A: “Read my latest blog post.”
EXHIBIT B: “Want to know how I add 25 subscribers a day to my email list without spending a dime on advertising?”
(I don’t know about you, but I would click Exhibit B immediately.)
So, whether you choose to be naughty or nice …