Give a DAMN.
Give a damn about your customers.
Give a damn about your employees.
Give a damn about your audience.
Back in 2011, I’d been coaching for several years and had been slowly and steadily picking up clients – but not enough to brag about.
And the thing is, I knew I was sooo good at coaching. I was born to do it, and everything in my life was leading me in this direction.
However, something was missing, and it took me a very long time to figure it out.
But when I did – boom shakalaka – it changed EVERYTHING!
(And in only 6 months.)
: People sold family heirlooms- and Valentino shoes – to work with me.
: They traveled across the country to see me speak.
: Clients signed-up for EVERYTHING I offer ed- saying things like, “I can’t quit you.”
: They told their friends & family to work with me – to the point where the name Erika Lyremark was BANNED in their household.
: I received so many thank you cards, love notes & prezzies, I had to upgrade my PO Box several times.
So how did I do it in only 6 months?
I GAVE A DAMN.
: Made my clients a priority & worked tirelessly to help them grow their businesses.
: Was personable. I shared my own challenges with business growth and deeply personal stories (even if those stories were embarrassing).
: Didn’t hide behind my ‘Internet presence.’ I was REAL.
: Treated my clients as clients – not a name on my email list.
Ask yourself, “Am I giving a damn about my customers and doing my very best work? Or am I trying to be a big deal & make a quick buck?
Giving a DAMN about your customers is FREE – and the most underutilized business strategy out there!
You don’t need to read a book on how to do it.
You don’t need to take a marketing course.
You don’t need to know how to sell.
You don’t need a killer brand.
You simply need to open your heart and give a damn.
When you have a business that gets your customers real results and offers real value, and you truly give a damn, you are never being opportunistic.