A few summers, my husband and I spotted a set of slick patio chairs on Craigslist for $100. So we called the seller to set up a time to meet.
Once I saw the chairs in person, I knew we were getting a good deal. The chairs were in mint condition. And would look perfect on our veranda.
But what I didn’t know was how good of a deal we actually got.
A few weeks later I was on the Room & Board website (a swanky furniture store if you’re not familiar with it) and saw the exact same chairs for $1400!
We saved $1300 because the seller didn’t know what she had.
And the craziest part?
If I would have seen those chairs at Room & Board first, I would have gladly paid full price for the set. That’s how gorgeous these chairs are.
So the moral of the story is this – you need to understand exactly what you have.
Because once you understand exactly what you have, then it’s easy to talk about your product or service in a way that delivers tremendous value to your customers. And of course, when you understand exactly what you have it helps you properly price your product or service.
So how do you understand exactly what you have?
INTRODUCING THE 10KQ: a cut-to-the-chase-question to help you figure it out.
For service-based businesses: If you HAD to make 10K in the next 14 days, what service could you provide that your customers would GLADLY pay for?
For product-based businesses: If you HAD to make 10K in the next 14 days, what product could you sell that your customers would GLADLY pay for?
NOTE: You don’t have to deliver 10K of products or services in the next 14 days. Just get the order.
HINT: Think about what your product or service provides that your customer cannot provide on their own.
EXAMPLE: The red sole of a Christian Louboutin stiletto telegraphs exactly how lucky the owner is compared to all the other poor mortals clumping around in their Jimmy Choos.
So if you HAD to make $10K in the next 14 days, what product or service could you sell that your customers would GLADLY pay for?
(I’m talking about a GUARANTEED $10K – not a “maybe.”)
Can you answer this crazy question without batting an eyelash?
Or is your brain racing madly through all the ideas you’ve had and products or services you’ve sold in the past, trying to come up with a single, compelling one that could DEFINITELY bring in $10K?
If you’re like most clients I’ve worked with, you’re in that second category.
The cool thing is that once you can answer this crazy question, you know for SURE that your product or service is a total winner.
In fact, I’d even say that the 10KQ is THE core secret to creating a winning product or service that changes people’s lives and sells, reliably and consistently.
Here are just a few examples of client 10KQs …
Nathalie Lussier: Technology To Make Your Ideas A Reality
Hillary Weiss: Everything You Write Should Be A Statement
Autumn Tompkins: I Can Help You Write Faster, Better, Stronger Copy In Less Time
Raina Lutz: Small Batch Luxury Kombucha For The Eco-Chic Consumer
As you can see these 10KQs aren’t complicated.
But they are E.X.P.A.N.S.I.V.E. And have helped these women take their products and services where they want to go.
If you look around, you’ll see plenty of mega-successful businesses that were built on a simple, yet expansive ‘10KQ’.
For example …
SPANX: Helping Women’s Butts Look Better In Pants
Tieks: The World’s Best Ballet Flat
Wellness Mama: Simple Answers For Healthier Families
Kris Carr: Transform Your Well-being So You Look And Feel Your Best
Lululemon: Technical Gear That Performs
The goal of the 10KQ isn’t to limit you. It’s to give you cut-to-the-chase-clarity so you know exactly what you’re selling (and exactly who to connect with).
- It gives you instant confidence & clarity.
- It helps you create E.X.P.A.N.S.I.V.E. products & services.
- It makes selling & marketing your products & services easy & fun.
Once you know your 10KQ… you’ll never underprice your product or service.
You’ll know exactly what you do (and how to shape your product or service).
And you’ll never have someone writing a blog post about what a killer deal they got because you didn’t understand how valuable your offering is.
Now can you answer this crazy question without batting an eyelash?