Many moons ago, my sister-in-law gave me a sample of Yes To Super Rich Body Butter.
I wasn’t familiar with the brand, but once I tried that body butter?
I became OBSESSED.
(It’s amazing. I’ll talk your ear off about it if you let me. And probably even if you don’t.)
Anyway, several months later, I get an invite to attend an event in Minneapolis, and guess who the speaker was? Yes To co-founder Ido Leffler!
He talked about all the struggles he faced on the path to becoming the #2 brand in its category – and let me tell you, there were been PLENTY.
I was utterly, completely, on-the-edge-of-my-seat riveted, as he told his incredible story.
Time after time after time, he ran into situations in which it would have been completely logical for him to pack it all up, go home, pull the sheets over his head, and cry his eyeballs out.
But he didn’t. He tried again. And again. And again. Because he believed in his product.
In fact, he confessed he was so committed to making the best product possible and getting it out to the world, he’d decided early on he would have no issue at all with hustling his products on street corners.
The truth is, you don’t know where that finish line is.
It could be around the next corner or around the next fifty corners.
But without that bone-deep, soul-aching level of commitment, you won’t ever get to find out.
So. Is your soul aching? Can you feel that commitment deep in your bones?
Would you be willing to ‘work the corner’ to make your business dreams come true?