Does your business (from your messaging, to your visuals, to the tone of your voice – written or spoken) reflect who you really are in the world?

Do your products scream – “Why of course SHE designed it – it’s totally her style.”

Do your services cry out – “Why of course this is what SHE offers – she’s so good at that.”

Or have you watered down your brand, your message, what you offer, and what you say in the hopes that your business will catch like wildfire?

Or worse, have you not even launched anything yet? Terrified of what others will say about your bold ideas.

I’m here to change that.

Products, services, packages and promotions flick past our eyeballs by the thousands. People with strong personal brands are memorable and magical.

If you want customers to get into B.E.D. with you – you must be B.old. E.ditorial. & D.ecisive.

When you’re clear about who you are, you’ll be clear about everything else in your business too. The real you is the mother of all driving forces, the inner momentum that can’t be subdued, and the personal brand everyone envies. This is the epitome of the real, absolute you.

There will always be people eager to judge you. But if they judge correctly, what’s the problem? Save everyone the guesswork and give them the clearest path to knowing who you are. If they don’t like what they see, they can move on. You’re not here to console them or offer apologies—your job is to do what you came here to do.


Don’t be fluffy.
Don’t be vague.
Don’t be like everyone else.
Be B.old. E.ditorial. & D.ecisive.