Marketing Crush



If you’re scrambling up the ladder of success in your Christian Louboutin stilettos, but secretly sobbing in the bathroom wrecking your DIOR mascara – because you HATE your marketing plan, you need …  MARKETING CRUSH. 


Feeling icky about marketing

Hating everything about selling

Struggling with creating content consistently

To having a HUGE CRUSH on your own business, because you finally have a marketing plan you’re obsessed with.

First, I’ll do an expert audit on your signature product or service to make sure that it’s designed to sell, reliably and repeatedly, and that your current marketing materials are in alignment with what you are actually selling.

Second, we’ll develop your three most important sales & marketing assets …

  • An email content plan that grabs attention, reflects your expertise, and turns your audience into future customers
  • An intensive workshop you can use for launches, pitches, and presentations
  • A product tour that does the selling for you (all you need to do is send it to your prospects)

Third, we’ll get to work on mastering sales & social proof. We will …

  • Create a high-end sample your potential customers will swoon for (and have them demanding their friends grab one too!)
  • Cultivate unshakable belief & trust in your work – by tracking results & raking in testimonials
  • Round up personal and A-List endorsements
  • Develop a simple, yet effective, media page & press kit
  • Master the time-honored tradition of ‘closing the sale’ – but with your voice, your values & your unmistakable edge

Fourth, we’ll get to work on your list-growing activities. Like …

  • Strategies to pitch podcasts and the press
  • Playful Instagram posts & promos 
  • Crafting a visual style that reflects who you are in the world and gets people hot & bothered about your brand

Finally, we’ll perfect the plan to ultimate perfection.

IN MARKETING CRUSH… You’ll get more engagement from your community – and if you don’t have a community quite yet, we’ll get to work on building that.

You’ll turn more followers into paying customers.

And you’ll fall head over heels in love with your business.

And I promise by the time I’m done with you …

You will never feel like an icky transactional salesperson. I will NEVER tell you to “get the sale at all costs.”

You will never wake up in the morning wondering, “What should I do to get customers?” You’ll have a plan – and you’ll WORK the plan.

You will never wonder if people actually want to hear what you have to say – because I’ll work with you to make sure that what you’re putting out is compelling and exceptional.

In Marketing Crush you’re getting true-to-you strategies and the guidance you need to create marketing activities that move the needle forward.

Even better, you’ll be in LOVE with your marketing plan and your business!

(Warning: don’t blame me if you end up daydreaming about your marketing for hours on end…)

So, are YOU ready to have a CRUSH on your marketing plan? 

Here’s what makes you a good fit for Marketing Crush.

Ideally you …

  • Have a service-based business (or a product-based business that requires you to educate your customer)
  • Are full-time in your business (or have a quit-date on the calendar!)
  • Have experience in online marketing (you’re not new to email launches, opt-ins, and Instagram)

And want a killer marketing plan AND the mentorship to execute it. 

What is it like to work with me privately(and get a crush-worthy marketing plan)? 

The logistics — you get:

: Private VIP sessions

: On-demand Voxer coaching

: Laser-focused email support

: Expert review of your marketing assets based on your intellectual property, your methodologies, and your viewpoints

: My honest and VERY frank feedback (I won’t sugarcoat anything, because I refuse to let you create a marketing asset that’s not FABULOUS)

The intangibles — you get:

  • The luxury of being seen, heard, understood — and SPOILED like never before
  • The opportunity to be CHALLENGED — I’m going to ask you to mentally, emotionally, and spiritually show up
  • Intentionality in your business that goes from 10% to 100% — which means that not only do you become clear on what you want and how to get it, but the Universe works in your favor like never before

Doors that were previously shut swing wide open. New opportunities land in your inbox. The right people show up to help you. The money appears. And you have an incredible trust in your business – no matter what things look like on the outside.

You’ll create energy, instead of burning it. And then you can use that energy to finally achieve your business dreams.

My attitude? Women don’t need more soft-spoken advice. They need proven tools, techniques—and most importantly—a marketing plan they’re hotly infatuated with.

My proposal is unique: hire me to create your custom marketing plan (along with the mentorship to execute it).

Invest in your future. Develop your model. Cement your financial independence. Keep 100% of the equity.

And remember: weeping in the ladies room is not a marketing plan.

If you’d like to apply to have a personal chat about Marketing Crush, fill out the form below. Since we will be intensely working together (basically I’ll be your Marketing BFF), it’s essential that you fit the criteria. If I think we can make magic, I’ll reach out to you to set up a chat.




Do you know how long I put off emailing my list?

Exactly 225 days. 5,400 hours. 324,000 seconds. 

That’s how long.

And it was driving me insane.

My biggest issue? I felt totally stuck.

I didn’t want to send out just *any* weekly email. 

I wanted to send out a *killer* weekly email that people actually would be excited to read, shared my expertise, and, you know… I would actually be excited to write.

I had ideas for a weekly email but nothing felt quite right.

And then came Erika Lyremark.

Do you know how long it took her to transform my ideas into THE perfect weekly email with a // killer // name to match?

10 minutes.

T-E-N minutes, people.

I went from sending NO weekly email, to falling in LOVE with sending out my weekly BPTV email to my list (and judging by my open and click through rates… My subscribers are in love too).

Seriously, I’m obsessed with producing my weekly email – I feel completely in my creative zone of genius and I am having fun and I love promoting my opt-in!

There is no one else like Erika – her brilliance will blow your mind, transform your business, and make you fall in love with marketing what only you can do.

– Megan Otto, Brand Whisperer, Creator of BPTV


‘The truth about Ms. Lyremark: this woman eats, sleeps and breathes BUSINESS.

She can’t step into a salon, restaurant, or post office without insta-cataloging 17 ways the biz could be stronger, more irresistible, more elegant – and her instincts are impeccable. 

Better still: She genuinely LOVES her clients – with fierce pick-you-up-by-the-scruff-of-your-neck-cuz-it’s-good-for-you devotion.’

– Alexandra Franzen, Author, 50 Ways to Say You’re Awesome


‘Erika is like ANNA WINTOUR – except for business. Inspiring. Immaculate Insights. Opulent Opinions. Amazing Taste. Drive & Vision! What she says resonates so much I take that as the final word (like Anna Wintour)!’

With most people who I look to for their opinions, I take their reactions & advice with a grain of salt, glean from it little tidbits that resonate, ditching others- but with Erika, what she say resonates so much I take that as the final word.

Since I working with her, I’ve …

// Streamlined my business

// Launched my program MirrorBrand (and it sold out!)

// Spoke on a stage of over 1000 people in Las Vegas (despite struggling with a lifetime of stage fright)

And I’m in the process of preparing my business to be able to be a new mom.

How’d I manage to get all of this done?

I’ll let her tell you.

Erika has been instrumental in giving me the cojones, the laser focus, and the momentum to have gotten to the point in my business where I FINALLY feel clear, comfortable, and confident in my direction … poised and ready for whatever may come next. I owe so much of that to Erika- who is so generous with her time, energy, sage advice – and when needed … a swift kick in the a$$.’

– Sarah Ashman, Creative Director & Style Maker


Erika is like Seth Godin, only with great hair and a mad sense of style.

She observes. She notices. And she turns her one-of-a-kind views on business into entertaining stories and actionable insights her clients can actually apply in their day-to-day.

When you enter Erika’s orbit, you immediately feel heard, seen, and valued. And that feeling never goes away. Once you enter the inner circle, you’re IN for life.’

– Kira Hug, Conversion Copywriter


‘Erika is actually a f*cking genius.’ 

– Paul Jarvis, Author, Company Of One


‘Working with Erika has supercharged my business + helped me get over my fear of dreaming too big. Not to mention, her understanding of my business led me directly to my most successful offering.

During one of our first conversations together, she asked what my income goal was for the year. Thanks to her whip-cracking, I’m on track to at least double that goal this year.

I’m not playing small anymore or holding myself back, because I am confident in what I do thanks to her killer instincts + no-nonsense nudges in the right direction. I also know what steps I need to take thanks to her productivity pointers + time management methods.

Without a doubt, working with Erika was the best investment in my business that I have made, period.’

– Alison Monday, Web Developer & Chief Tech, Tiny Blue Orange


‘Her fearlessness rubs off on you and you can’t help but want to take risks.

A dose of Erika is like taking Viagra for your confidence. She has an elegant way of saying what she means without it being rude. And … she’s a negotiation master.

She’s at the top of her game, and her game is making business more fun, profitable, and luxurious for business owners and clients alike. She’s a pro when it comes to deciphering what’s holding someone back, and how to get them moving forward again. Her mind, body, and spirit are constantly looking for ways to make other people’s lives better, and that naturally translates into more sales, more happy customers, and bigger results for everyone she comes into contact with.’

– Nathalie Lussier, Founder & CEO Ambition Ally


Erika is absolutely fearless when it comes to money. Having it, creating it, and letting it flow.

On stage at Spark & Hustle, Erika energized the crowd with her whip-sharp observations and no-bull attitude, all wrapped into her seemingly endless supply of hilarious stories. If you want to ditch your money anxiety and forge a healthy relationship with your financial worth, Erika can help you with her street smarts and a huge dose of compassion.’

– Tory Johnson, #1 NY Times Bestseller of The Shift


‘Erika doesn’t just have a gift for business.  

She has an insane knack for looking at your business and your gifts, and knowing what you need to do with it all. And, of course, she’s famous for getting you to follow through.

Plus, she’s the kind of person who’ll think of an idea for you and jump on the phone to tell you. Who’s that generous, and who still uses the phone?’

– Laura Belgray, Founder of Talking Shrimp & Co-creator of The Copy Cure


‘I’ve never encountered another coach remotely like Erika and her kick-ass approach.

I’ve invested literally millions of dollars in the coaching field-founding funder of The Institute of Coaching (housed at Harvard’s Medical School McLean Hospital), funder/publisher of The Coaching Commons and many more. So I know what I’m talking about when I tell you that Erika is a complete original in the field of coaching.’

– Ruth Ann Harnisch, President of the Harnisch Foundation


‘There’s something about Ms. Lyremark that puts me in action so fast that it even makes MY head spin.

Before Erika: I always thought of myself as pushing to do better, always striving … and always challenging myself, but the second I entered her world, I realized I was only flying my flag at half mast.

It’s like she sees something that I can do and then pushes me to figure it out.’

– Anne Samoilov, Business Launch Strategist


‘I consider Erika one of the most impactful mentors that I’ve had in business.

During my time working with Erika, I was extremely creative. Incorporating her techniques into my business acumen resulted in crazy momentum!  My sales figure tripled over my target during the time that I was working with her.

Erika gets business. She gets sales. And she gets what people want in the marketplace.’

– Tracy Matthews, Bespoke, Fine Jewelry Designer & Founder of  Flourish & Thrive Academy


‘Erika is like no one else I’ve ever worked with. Her style is straightforward, intuitive, and no-nonsense yet completely loving.

With her guidance, I began to see where I was holding back and making excuses. Once she shined a light on my issues, I was able to release my blocks and fears – and accelerate my business to new levels.

My work with Erika gave me the confidence to create new products, step into the spotlight, raise my rates, sell out my classes (one class sold out in five hours with techniques I learned from her!) and hire a better team (and start acting like a boss instead of a mouse with my staff).

When I look back at where I was compared to where I am now, I have Erika to thank. She’s the rocket fuel behind the success I’ve achieved in the last few years. With what I’ve learned from our work together, there is nothing holding me back any more. The sky is truly the limit and I’ve got some extra swagger in my business step on the way up.’

– Theresa Reed, The Tarot Lady


‘I’m not much for going along with the crowd. I prefer to figure things out by myself and I eschew most of the ‘popular’ wisdom.

But I made an exception a few years back when my dreams of turning over a new professional leaf just couldn’t be put to rest any longer… and EVERYONE was raving about Erika.

How great can she be? I wondered. One call with her revealed the answer.

I knew instantly I had stumbled upon a rare talent: someone who could not only see my (and others’) brilliance but could draw it out AND somehow get me excited about being in action, without the associated fear.

I’d swear by my firstborn son that she sprinkles magic fairy dust in the air before getting on the line with her clients and students. You just can’t be in Erika’s presence and NOT make tons of progress in your business.

Within months of meeting her, I was able to transition from a 20+ year career plus a ‘side hustle’… to turning that ‘side hustle’ into a lucrative full-time business that has sustained me ever since. NO ONE else had been able to help me do that—not even the big name guru types I’d worked with before.’

– Helen Hunter Mackenzie, CEO, Hunter Mackenzie Group


‘What Erika dishes out is the stuff that makes a woman’s soul tingle, because she pulls out your truth and pairs it with her impeccable business knowledge.

I don’t trust many people to give me business advice, because quite honestly, most of it is regurgitated materials that aren’t relevant to my soul — counsel that makes me either yawn or feel icky.

But if you value your business and truly want to be the best at what you do, then you need to hire the best. That’s why Erika is my GO-TO GAL when I’m feeling stuck or just need a kick in the derrière. She’s one of the few people I will allow to French Kiss my Business.’

– Tonya Leigh, Joie de Vivre Founder, Curator & Instigator For the French Kiss Life Movement


‘Working with Erika was mind blowingly awesome.

I have worked with quite a few business coaches, consultants, mentors and muses over the last 20 years of running my own business, and none have inspired the changes in my business that Erika has. Within 10 minutes of our call Erika had turned my ‘small business’ into the makings of what I like to now call ‘My Perfect Empire‘.

In the year since that phone call I have taken my perfume line from a small time operation, to being carried at Anthropologie, and featured in Refinery 29, Allure, Daily Candy, Redbook and People Stylewatch!

As long as I am in business I will be depending on Erika to take me to the next level…’

– Julie Wray, Perfume Designer


‘Erika has an intuitive mensa-like grasp of business.

And coming from a corporate background (Chanel and Tiffany), I wanted to work with someone who understands what it takes to succeed, in a creative and compassionate way. She’s been a successful business owner and a born entrepreneur, so working with Erika was both inspiring and empowering.

– Holli Thompson, Author, Discover Your Nutritional Style, CHHC, CNHP


‘Erika has the charisma of a Superstar. The smarts of a Mogul. The instincts of a Maverick.

Lyremark Magic should be experienced first-hand. If you feel drawn to work with her, listen to that voice. I did, and it was one of the very best business decisions I have ever made.’

– Victoria Prozan, Creative Power Coach


‘I swear by her guidance. Erika keeps me focused, grounded, and doesn’t put up with any of my favorite excuses.

She always takes the long view of my business and while she encourages me to experiment, she also manages to keep me out of shiny object syndrome.

Did she have me at stiletto? Naturally. And although I was skeptical at first–shouldn’t I be able to boss myself around?– I’m over that now. Way over.’

– Lela Davidson, Author, Blacklisted from the PTA & Creator of Portfolio


‘Erika has incredible business knowledge, plus a real and sincere interest in what each of us is up to. I love her enthusiasm and commitment to our success.

Erika also truly gets what I’m about. Working with her, I feel taken care of, encouraged, and appropriately “whipped” when needed. She’s made me 100% intentional in every area of my life and I love it. Intentionality lingers on my spirit like beautiful perfume.

You should get MARK’D if you’re ready for community. MARK’D women are supportive of each other while totally committed to their own success. We’re women who believe it can happen. We believe in ourselves, what we bring to the world, love the game of life, and are designing ours every single moment.’

– Karen Vago, Genetic Eating Expert, Nutritional Therapist, Coach


‘Erika gave me a process, personally reviewed my framework, told me what I needed to fix, and I launched Conversion Design School™ a month after finishing my product brief, generating $7416 in sales during my first launch.

In 9 months of working with her, I’ve added 2 new offers to my business model, tripled my list size, and completely unleveled my business, and most importantly how I see myself. To have someone with her savvy, expertise and experience in my back pocket when I need their support is priceless.

It sounds cheesy, but it feels like Erika’s the sister I go to when I need help, and she can solve any problem I throw at her. I would not be where I was now if it wasn’t for her support and belief in me. For real. The Voxer + email access in Marketing Crush is priceless (she actually replies!), and hiring her was one of the best decisions I made in 2019

Run. Don’t walk, if you’re considering hiring Erika. Tell her I sent you. ‘

– Melissa Burkheimer, Sales Page + Conversion Designer
Founder of Conversion Design School™ at Melissa Burkheimer Studios