No one starts a business with this statement: I have a really bad idea. It doesn’t help anyone solve their problems. But who cares? I’ll turn my stupid idea into a business – because I love to waste my time, money & energy on ideas that don’t go anywhere.
You know your product or service is a difference maker. So how can a game-changing product or service perform so poorly in the marketplace?
Your energy is split.
Energy is the most powerful force on the planet. And if 100% of your energy isn’t behind your amazing product or service, it has no chance. Zip. Zero. Zilch.
Think of it like this …
For your product or service to perform well, you have to take a surgical approach. A clean slice right to the heart of the matter. And not a let’s-just-poke-around-and-see approach. Scattered shots go nowhere because 100% of your energy isn’t behind your offering.
Ok. That’s a simple concept to grasp.
But what’s not so easy, is just how do you get 100% of your energy behind your product or service when you have distractions, fears & confusion?
Well the short answer is this: You must heal, transform, or shift your split energy.
Examples of split energy:
- One foot in your business, one foot out because you’re thinking about getting a job.
- Afraid of being the spotlight – what will your friends & family say?
- Too many ideas – what if you choose the wrong one?
Or your energy is split because you feel ashamed over not being where you think you should be by now.
Gary Zukav says, “The Universe won’t let you forget what it is that you need to heal.”
And it’s true. If you’ve ever tried to drown your sorrows in a bottle of wine, you know that while you might have experienced some sweet relief, the next morning when you look in the mirror, not only do you see dark circles, you also see those darn problems staring you in the face.
Now let me be clear.
Healing, transforming or shifting your split energy doesn’t necessarily mean that you should analyze the hell out of it – because that usually leads to more analysis paralysis.
Healing, transforming or shifting your split energy can be as simple & practical as finding a new:
So that your energy is 100% focused on seeing your product or service succeed.
What distractions, fears & confusion do you need to heal in your business?
Make your list right now.
And once you have your list, create your action plan to heal, shift, or transform your split energies.