• The naughty little game that’ll get your customers all “hot & bothered” about your products and services 

  • That time I told my male readers to wear red lipstick: 3 unexpected shifts that make it easy to point a well-manicured finger directly at who you serve (and who you don’t)

  • “Go buy yourself some Gucci!”  and other things you should tell your potential customers if you want them to have zero hesitation when buying from you

  • What this highly unusual Fendi item can teach you about getting playful in your business (and how YOU can get the same ideas!)

  • My top tips to make any product or service desirable by harnessing Kardashian-level creative power

‘The truth about Ms. Lyremark: this woman eats, sleeps and breathes BUSINESS. She can’t step into a salon, restaurant, or post office without insta-cataloging 17 ways the biz could be stronger, more irresistible, more elegant – and her instincts are impeccable. Better still: She genuinely LOVES her clients – with fierce pick-you-up-by-the-scruff-of-your-neck-cuz-it’s-good-for-you devotion.’

– Alexandra Franzen, Author, 50 Ways to Say You’re Awesome


‘Erika doesn’t just have a gift for business. She has an insane knack for looking at your business and your gifts, and knowing what you need to do with it all. And, of course, she’s famous for getting you to follow through. Plus, she’s the kind of person who’ll think of an idea for you and jump on the phone to tell you. Who’s that generous, and who still uses the phone?’

– Laura Belgray, Founder of Talking Shrimp & Co-creator of The Copy Cure


‘Erika is like Anna Wintour – except for business. Inspiring, Immaculate insights, opulent opinions, amazing taste, drive, vision! With most people that I look to for their opinions, I take their reactions, advice with a grain of salt, glean from it little tidbits of advice that resonate, ditching others- but with Erika, what she say resonates so much I take that as the final word (like Anna Wintour)!’

-Sarah Ashman, Creative Director + Style Maker


‘Erika is like Seth Godin, only with great hair and a mad sense of style. She observes. She notices. And she turns her one-of-a-kind views on business into entertaining stories and actionable insights her clients can actually apply in their day-to-day. When you enter Erika’s orbit, you immediately feel heard, seen, and valued. And that feeling never goes away. Once you enter the inner circle, you’re IN for life.’

– Kira Hug, Conversion Copywriter


‘Erika is actually a f*cking genius.’ 

– Paul Jarvis, Author, Company Of One