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Is it time for a Customer Edit?

Does your pricing pass the Birkin Test?

Do you want to be so good your customers will sell their Gucci bag to hire you?

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‘Erika is no hype. And ALL clarity. – Hillary Weiss Presswood, Creative Director & Positioning Coach

‘When The Daily Whip lands in my inbox, I dig into it like a kid at Christmas. Erika never fails to deliver a biz related point of view I hadn’t considered—beautifully wrapped in a story that inspires me to rethink how I do business.’ – Tracy Elizabeth Roman, Spirit Renegade

‘Erika doesn’t just have a gift for business. She has an insane knack for looking at your business and your gifts, and knowing what you need to do with it all. And, of course, she’s famous for getting you to follow through. Plus, she’s the kind of person who’ll think of an idea for you and jump on the phone to tell you. Who’s that generous, and who still uses the phone?’ – Laura Belgray, Founder of Talking Shrimp & Co-creator of The Copy Cure

Erika makes being the boss of your business fun with her impeccably researched articles sprinkled with a dash of humor. Skip the boring textbooks and learn from Erika instead , I promise, it will be much more engaging!” – Shauna Haider, Creative Director, We Are Branch

‘Erika’s articles are like VOGUE meets Harvard Business Review. Well researched, beautifully presented, succinct and informative – plus interesting points and insights. Bravo!’ – Michelle Yvonne, Girl About Town & Business Strategist