Struggling to be consistent on Instagram?

Don’t know how to string together a master class?

Not sure what to say when you email your list?


Each week a FUN & DARING sales and marketing idea will arrive in your inbox with a Fast-Company-meets-Vogue-style marketing brief like:

  • How to make sure every email you send to your list has a dose of ‘copywriting cleavage’
  • What this highly unusual Fendi item can teach you about getting sales in your business 
  • How to harness Kardashian-level creative power to make any product or service desirable 

Unless you’re a private client, you won’t find these provocative ideas anywhere else. Not on my website. Not on my Instagram. Not in my book. Not on my podcast. The only way to get them is to become an email subscriber!

It’s time to turn BORING into BOLD. I’ll show you how.

‘When The Daily Whip lands in my inbox, I dig into it like a kid at Christmas. Erika never fails to deliver a biz related point of view I hadn’t considered—beautifully wrapped in a story that inspires me to rethink how I do business.’ – Tracy Elizabeth Roman, Spirit Renegade

‘Erika’s articles are like VOGUE meets Harvard Business Review. Well researched, beautifully presented, succinct and informative – plus interesting points and insights. Bravo!’ – Michelle Yvonne, Girl About Town & Business Strategist

‘Erika knows what’s up when it comes to running a successful business and she doesn’t hold back on sharing her hard-earned secrets. She makes reading fun with her impeccably researched articles sprinkled with a dash of humor. Skip the boring textbooks and learn from Erika instead — I promise, it will be much more engaging!’ – Shauna Haider, Creative Director, We Are Branch