Don’t dilute your business with a cookie-cutter version––of everything you’re not.

Let me show you how to turn buyers on with a B.old, E.ditorial & D.ecisive Business.



B.E.D. is a one-to-one, 6-month business accelerator that makes your business impossible to copy.

It’s so good at being uniquely—you. So focused in your craft, so creative in your messaging, so good at iterating, so good at everything you touch that even if people try to copy you, they simply cannot keep up.

In B.E.D., you will wipe the slate clean and ditch anything that no longer serves you, upgrade your business model, introduce new streams of revenue, launch new products & services, expand your brand, explode your creativity––and have more fun in your business than ever before.

Every idea we work on together will be explored and finessed in the same way I arrange and organize my skincare closet––with love and attention to the tiniest of details. And I can promise that you will be obsessed with what we create in B.E.D. It will feel like you and look like you.

Create for who you want to be in the world.


– We meet once a month via Zoom for 60-90 minutes, where I bring you through my unique and proprietary method that will highlight exactly what needs to be done. Vision boards are birthed. Checklists are created. Plans are formulated. Then we get to work.

I’ll channel my psychic, bossy-pants intuition to ask you tough questions that will expand your potential. You’ll always know exactly what to do next. You’ll open your mind to unseen opportunities. You’ll get aligned. You’ll be challenged. And you’ll love it. Future projections and infinite creative direction. Nothing is off the table during these private calls. No stone left unturned. No desire left unmet.

– In between monthly sessions, you’ll get creative direction, editorial feedback, and emotional support on creating your B.E.D. Business via email and Voxer.

Whether we’re crafting your Instagram feed, a YouTube channel, a podcast, an ‘about’ page, or revamping an opt-in, I’ll keep you focused and on track so you get the most bang for your buck in B.E.D.

Tell me who you want to be. And I’ll make you that person.


You have experience.

You’re no stranger to the world of online sales, marketing, social media, business models and revenue streams. You are skilled in your craft, excited about ideas, and have developed methodologies that support your ‘work’. (However, you may not know how to put all these components together in a way that’s best for you and that showcases your unique ideas.)

You’re a learner.

You’re reading at least 7 books right now. Have multiple Substack subscriptions and read magazines like Fast Company and Harvard Business Review. You also love listening to business podcasts and watching YouTube / TikTok videos about business.

You’re hardworking.

No matter how long it takes, you show up and do the work.

You believe in what you’re doing.

Even if things aren’t currently going as well as you want them to, you believe in yourself.

You value growing—not just as a business, but also as a person.

You might meditate, do EFT, practice yoga, crave constructive criticism, quality feedback, and worthy opponents who challenge you to be your best.

You value diversity and inclusion.

And support making the world more equitable for women, people of color, people with disabilities, and the LGBTQ+ community. You might also contribute to organizations like The 15% Pledge, The Trevor Project, and Planned Parenthood.

You geek out on the following.

Stellar customer experiences: Zappos, Nordstrom, Apple. Killer branding: The Ordinary, Oui The People, YSL. And innovative companies: ChatGPT, Soma Water, Airbnb.

You’re creative & sensible.

You have soooo many ideas that you consider a notebook a necessary accessory. Yet you know that great ideas by themselves don’t make a business. Instead, you take your ideas and implement them.

You’re open-minded.

You’re willing to see your work, your creativity, and your business as an experiment. You’re also willing to eliminate practices, products and services that don’t support your highest-self or your bottom line.

You quickly outgrow yourself.

Once you master an aspect of your business you become bored, agitated, complacent––maybe even crabby––and might start to wonder what the hell you’re doing anyways.

You often wander out of your ‘zone of genius.’

Because you’re so damn smart, creative and capable, you often find yourself saying yes to opportunities that don’t support your bigger business vision. Or get distracted by gorgeous, shiny objects or the latest, greatest marketing trend.

You feel a bit lonely.

Not because you don’t have people in their life, but because you don’t have people who understand your entrepreneurial spirit and the constant need to create. (I know if I don’t create something every day––even just writing an Instagram post––I tend to feel a bit down and not quite like myself).

You want a creative partner.

Someone who SEES you and GETS you. Someone you trust that can help you open up to new ways of thinking and being in the world. Someone who encourages you (and helps you be) bold, editorial, and decisive. Your own personal think tank, sounding board, and emotional support animal.

You want to be the ONE-AND-ONLY of your industry.

When it comes to your industry, you want to be the SKIMS of shapewear, the TIEKS of ballet flats, the Angie’s Popcorn of popcorn, the Kris Carr of green smoothies, the Oprah of talk shows, or the Criselle Lim of social media.

You want to make TONS of money doing what you love.

Not because you want more YSL shoes and Gucci handbags (sure that desire might be there, but it’s not what drives you), but ultimately, because it’s a sign of progress in your creativity and business acumen.

You want to positively impact the planet.

You’re an entrepreneur for a lot of reasons––the challenge, the creativity, the independence. But the most important reason is that your genius fills a specific need in the marketplace. Your photography inspires people. Your clothing makes people feel sexy. Your documentary draws attention to an important cause. Your recipes make people healthy. Your wedding rings remind people how much they love each other. Your products and services have the ultimate goal of making the world a better place. One green smoothie, one necklace, one spiritual reading at a time.

Deep down you know you bring something different to the room. It’s time to step out from behind shadows.


I didn’t just drop out of the sky and onto the internet with jet-black bobbed hair, poured into a leather dress & a pair of stilettos––slick, bossy advice dripping from my bright red Tom Ford lips.

When I launched my business in 2005, I was afraid that if anyone knew about my former career swingin’ round a stripper pole in my birthday suit & silver glitter stilettos, they would never take me seriously––or ever, ever want to work with me.

So, I buttoned up––we’re talking generic pantsuits, sensible heels, even pale pink brand colors. I also kept my most treasured characteristics tucked away: my passion for luxury, my striking stiletto collection, my gritty stripper past. Not even my beloved bossiness!

Finally, after four years of feeling boxed-in and bored, stifled and unseen, I knew that I couldn’t continue (and would eventually fail) if I didn’t let my b.old, e.ditorial & d.ecisive. self come out.

So, I gave myself permission to shed the ‘professional’ image I had worked so hard to curate (not to mention tens of thousands of dollars spent on marketing materials & impressive accoutrements) and slipped into something a bit more me––in 2009 The Daily Whip was born.

Shortly after I launched my website, I shared my stripper story on stage in front of a group of young professionals. (Why start small, right?).

Astonishingly, no one booed me––or threw rotten tomatoes. Rather, the crowd gave me kudos and compliments. My confidence skyrocketed. The Daily Whip took off. And I haven’t looked back.

Everything I do in my business from the names of my products & services (TripleXpert, B.E.D. Elegant Hustling) to the titles of my books (Think Like A Stripper, Revenue, Results & Red Carpet Dreams, Very Very V), to how I sign my name (XXXO, Kisses + Whippings, Your Whip Leader) to the sharp advice I dole out (Be bold, or be mold!) is b.old, e.ditorial & d.ecisive.

Shortly after I launched The Daily Whip, I noticed that the more b.old, e.ditorial & d.ecisive I was––the more my confidence grew and I attracted the right kinds of clients and opportunities into my life.

And the more I encouraged my clients to be more b.old, e.ditorial & d.ecisive––the more their confidence grew and they attracted the right kinds of clients and opportunities into their life.

So in 2022, I decided to make B.E.D. a permanent offer in my product suite. It started out as a year-long mastermind, and has morphed into a one-to-one, 6-month business accelerator so that I can go super deep into your business.

At this very deep level, I get to know how you think, what’s important to you, and how you structure your identity.

I’ll uncover how you hold yourself back and hidden opportunities to leverage what you love most about yourself and your business.

And then because I know the deeper stuff about you, I’ll be able to help you create ideas for your business that are customized just for you. Whether it for a product suite, your Instagram feed, your newsletter, or something else––it will feel like you, look, like you, sound like you.


My work in B.E.D. is inspired by brands, businesses and best practices that represent the B.E.D. philosophy: B.old, E.ditorial & D.ecisive.

From Mansur Gavriel’s simple, minimal & luxurious handbags, to Tom Ford’s views on perfectionism, to KLUR’s beautifully branded products and messaging, to Aurora James’ strict viewpoints on putting your products on sale, to Christian Louboutin changing the beauty market with a $50 nail polish, to how The Fifteen Percent Pledge’s specificity creates retail equity for black owned businesses.

By being b.old, e.ditorial & d.ecisive they know who they are, they know what they want, they know how to get there. Multiplying their creative power and increasing their profit potential with simple, yet expansive brands and business models.

Beyond Average

The peer pressure to be average is intense. My wish for you in B.E.D. is to stop watering down your intelligence, ideas, and creativity and instead be b.old, e.ditorial & d.ecisive across every aspect of your business from your ‘about’ page, to your sales pages, to your visibility plan, to how you serve your customers, to your positioning.

Clients who integrate the B.E.D. philosophy go on to upgrade their business models, introduce new streams of revenue, launch new products & services, publish podcasts & books, hire new team members, explode their creativity and use their platforms to shape the world with their unique visions.

B.E.D. Will help you speak up, step up, stand out––and do it with a vivacious gleam in your eye. There are plenty of people with ho-hum, same-old same-old businesses, yet VERY few who rise above the ordinary and stay true to their vision––join their ranks, and have a lot of fun doing it!

The world is filled with ordinary businesses. And the thing about ordinary ordinary? NO ONE CRAVES THE ORDINARY.


$5000 / Available in 6 and 12 month payment plans.


What you see here is just a teaser of what’s possible when you join me in B.E.D.

I’d love to show you the rest. To get started, apply for a complimentary 45-minute B.E.D. Consultation.

During our time together, I’ll help you uncover what you don’t want, what you do want, and we’ll create a vision for how being b.old, e.ditorial & d.ecisive will grow your confidence and attract new opportunities.

Can’t wait!


‘Erika doesn’t TELL you what to do – she leads you to your correct answers – unveiling what you need to do to make your ideas successful.

She’s not your run-of-the-mill business advisor who dishes the same advice to everyone. She’s truly a master at seeing your genius and unfolding it for you and into a do-able masterpiece.’

Adeline Arjad Cook, CEO, LOVE LOVE TENNIS

‘Erika played a crucial role in establishing our YouTube channel. Her contributions were indispensable, extending from brainstorming the vibe, devising creative concepts, shaping the channel’s aesthetic, curating the imagery, and crafting the opening and closing segments. More importantly, she made a dedicated effort to grasp our company’s core mission and vision––making sure that the content we discuss in our weekly videos align seamlessly with the impact we want to make through our channel.

We also enlisted Erika’s services to streamline our offerings and product suite so we could concentrate on our strengths and let go of the rest. Her assistance has significantly simplified our business operations and facilitated growth at a manageable pace, making sure both new and existing customers receive the attention and care they deserve.

We also got her help on our rebrand. She made sure all the components played nicely together from the graphic design, to the messaging, to the copy on our website. She skillfully extricated us from an outdated brand identity and guided us towards a future-facing, revitalized brand.

Erika isn’t just my business coach, she’s truly a creative powerhouse, and a permanent part of our creative team. If you’ve got wild creativity, and have outgrown the paint-by-number approach that most business coaches offer, Erika is the ideal collaborator to bring your creative visions to life.’

– Sally Haughey, CEO, Wunderled

‘Since working with Erika, I’ve streamlined my business, launched a program that sold out, and spoke on a stage of over 1000 people in Las Vegas (despite struggling with a lifetime of stage fright).

Erika has been instrumental in giving me the editorial confidence where I FINALLY feel clear, comfortable, and confident in my direction … poised and ready for whatever may come next.

I owe so much of that to Erika- who is so generous with her sage advice – and when needed … a swift kick in the a$$.’

– Sarah Ashman, Creative Director & Style Maker

‘Working with Erika was THE best decision I could have ever made for my business. I know a lot of people say that, but she’s unlike anyone else out there on the market.

There’s no other program out there that gives you this level of high-end expertise and guidance on your business that ISN’T fluff. It’s for entrepreneurs who are serious about elevating their brand without doing the hyper, cookie-cutter, tried-and-true stuff everyone else is selling on Facebook.’

Jennifer Lee, Strategist + Creative Director, Luxury Design Lab

‘I owe my confidence and definitive point of view as a Podcast Advocate, pundit, and podcast mentor zeroing in on having conversations that shift the cultural norm directly to working with Erika and her masterful weaving of story, teachings and action taking.

It’s the investment that catapulted me to who I am now as a thought leader in podcasting – championing women’s voices with a heavy emphasis in diversity and challenging outmoded cultural dynamics.’

Elsie Escobar, Co-Host – She Podcasts, Podcasting Specialist, Advocate & Pundit

‘Over the past few years, we’ve collaborated closely to transform me from being exclusively a sales page designer to a conversion designer, specializing in branding, messaging, and positioning for both high-end product based businesses and online brands.

With her help, my business dreams are coming true. Because I’m so clear on who I am and what I want, I’ve been able to manifest creative projects in the industries I want to work in––without really trying. I can’t recommend Erika enough!’

– Melissa Burkheimer, CEO + Conversion Design Director of Melissa Burkheimer Studio

‘Erika helped me transition from business owner to visionary. With her support, I had the courage to shed structures of what I thought a business needed to look like, and transform my work into its truest form. By trusting in her years of experience and passion for evolving business strategy with the times, I was able to focus on creating without questioning the finer details. Erika reminds me that the world doesn’t need any more half-hearted side hustles. It needs well-paid feminine leaders with bold viewpoints.’

Xandra Sunglim Burns, Writer & Magical Mentor

‘Erika helped me cut the mental & creative clutter so I could focus on what I do best. Developing six and seven figure funnels for info products for creative entrepreneurs. A bold audacious mirror that stares back at you and tells you to f*cking do it, Erika will push you to places you didn’t know had. I’ve worked with Erika for years and I would never look back.’

Nicole Edwards, Launch Coach & Strategist

‘Other coaches (might) keep you accountable. But Erika will make you brilliant.

She will sashay into the depths of your brain to uncover what is lust-worthy about you, your ideas, and how you work. Be careful: you will likely start getting turned on by your own business when this happens. Your customers will too.

Hang out with her for a while and you will inevitably become clearer and more decisive. In business, and in life. (Oh, and her hot seats are actually life changing. Join and see for yourself.)

Having her in my back pocket over the past year is the reason why my work is the sharpest it’s ever been. As I write this, I’ve just closed a multi-five figure contract with a perfect-fit client who loved my work so much that she decided to book 5 more projects in advance.

It’s rare to find someone who is both business-savvy and creatively-minded. Erika is just as much about the bottom-line as she is about making sure that your business feels fun, creative and totally original to you. So stop being bored. Stop being small when you know you’re meant for something big. Work with Erika. You’ll be so glad you did.’

Natalie Taylor, Launch Strategy & Copywriting for Digital Course Creators