AND GET YOUR BEST
Introducing B.E.D. Your Path to Creative Mastery
B.E.D. is an exclusive one-to-one creative partnership where I help you cultivate & perfect bold, editorial and decisive ideas for products, services, marketing & business strategies, podcasts, social media, books, courses, YouTube channels, etc. that put you on the map. Ideas that will give your audience an instant taste (and a lasting impression) of what it’s like to work with you, and purchase your products or services. Once they experience you––they won’t forget you.
Every idea we work on together will be explored and finessed in the same way I arrange and organize my skincare closet. With love and attention to the tiniest of details.
Imitation Becomes Impossible
A key part of B.E.D. is learning to trust your instincts and shaping & sharing your viewpoints. This means creating what you believe should exist in the world, fully developing your potential as a creative genius and an entrepreneur, and becoming uniquely you. You’ll focus on your craft, improve your messaging, and become so adept at iterating and enhancing every aspect of your work that imitation becomes impossible.
Inspired By The Best
My work in B.E.D. is inspired by brands, businesses and best practices that represent the B.E.D. philosophy: B.old, E.ditorial & D.ecisive.
From Mansur Gavriel’s simple, minimal & luxurious handbags, to Tom Ford’s views on perfectionism, to KLUR’s beautifully branded products and messaging, to Aurora James‘ strict viewpoints on putting your products on sale, to Christian Louboutin changing the beauty market with a $50 nail polish, to how The Fifteen Percent Pledge‘s specificity creates retail equity for black owned businesses.
By being bold, editorial & decisive they know who they are, they know what they want, they know how to get there. Multiplying their creative power and increasing their profit potential with simple, yet expansive brands and business models.
Beyond Average: Embrace the B.E.D. Philosophy
The peer pressure to be average is intense. My wish for you in B.E.D. is to stop watering down your intelligence, ideas, and creativity and instead be bold, editorial & decisive across every aspect of your business from your ‘about’ page, to your sales pages, to your visibility plan, to how you serve your customers, to your positioning.
Clients who integrate the B.E.D. philosophy go on to upgrade their business models, introduce new streams of revenue, launch new products & services, publish podcasts & books, hire new team members, explode their creativity and use their platforms to shape the world with their unique visions.
How It Works
– We meet once a month via Zoom, where I bring you through my unique and proprietary method that will highlight exactly what needs to be done. Vision boards are birthed. Checklists are created. Plans are formulated. Then we get to work.
– In between monthly sessions, you’ll get creative direction, editorial feedback, and emotional support on your project via email and Voxer.
– You must commit to at least 6 months of B.E.D. We need time to declutter your business, develop your viewpoints, strengthen your brand, and uncover your genius. After the initial 6 month period is over, you may end our agreement with a two month notice.
I can promise that you will be obsessed with what we create in B.E.D. It will feel like you, look like you, and be a one-of-a-kind project that only you could create.
INVESTMENT / Starts at $497 per month
Your Next Step
Book a complimentary consultation. This is a no-obligation opportunity to get my eyeballs on your ideas and see if your project is a good fit for B.E.D.
‘Erika doesn’t TELL you what to do – she leads you to your correct answers – unveiling what you need to do to make your ideas successful.
She’s not your run-of-the-mill business advisor who dishes the same advice to everyone. She’s truly a master at seeing your genius and unfolding it for you and into a do-able masterpiece.’
– Adeline Arjad Cook, CEO, LOVE LOVE TENNIS
‘Erika played a crucial role in establishing our YouTube channel. Her contributions were indispensable, extending from brainstorming the vibe, devising creative concepts, shaping the channel’s aesthetic, curating the imagery, and crafting the opening and closing segments. More importantly, she made a dedicated effort to grasp our company’s core mission and vision––making sure that the content we discuss in our weekly videos align seamlessly with the impact we want to make through our channel.
We also enlisted Erika’s services to streamline our offerings and product suite so we could concentrate on our strengths and let go of the rest. Her assistance has significantly simplified our business operations and facilitated growth at a manageable pace, making sure both new and existing customers receive the attention and care they deserve.
We also got her help on our rebrand. She made sure all the components played nicely together from the graphic design, to the messaging, to the copy on our website. She skillfully extricated us from an outdated brand identity and guided us towards a future-facing, revitalized brand.
Erika isn’t just my business coach, she’s truly a creative powerhouse, and a permanent part of our creative team. If you’ve got wild creativity, and have outgrown the paint-by-number approach that most business coaches offer, Erika is the ideal collaborator to bring your creative visions to life.’
– Sally Haughey, CEO, Wunderled
‘Since working with Erika, I’ve streamlined my business, launched a program that sold out, and spoke on a stage of over 1000 people in Las Vegas (despite struggling with a lifetime of stage fright).
Erika has been instrumental in giving me the editorial confidence where I FINALLY feel clear, comfortable, and confident in my direction … poised and ready for whatever may come next.
I owe so much of that to Erika- who is so generous with her sage advice – and when needed … a swift kick in the a$$.’
– Sarah Ashman, Creative Director & Style Maker
‘Working with Erika was THE best decision I could have ever made for my business. I know a lot of people say that, but she’s unlike anyone else out there on the market.
There’s no other program out there that gives you this level of high-end expertise and guidance on your business that ISN’T fluff. It’s for entrepreneurs who are serious about elevating their brand without doing the hyper, cookie-cutter, tried-and-true stuff everyone else is selling on Facebook.’
– Jennifer Lee, Strategist + Creative Director, Luxury Design Lab
‘I owe my confidence and definitive point of view as a Podcast Advocate, pundit, and podcast mentor zeroing in on having conversations that shift the cultural norm directly to working with Erika and her masterful weaving of story, teachings and action taking.
It’s the investment that catapulted me to who I am now as a thought leader in podcasting – championing women’s voices with a heavy emphasis in diversity and challenging outmoded cultural dynamics.’
– Elsie Escobar, Co-Host – She Podcasts, Podcasting Specialist, Advocate & Pundit
‘Over the past few years, we’ve collaborated closely to transform me from being exclusively a sales page designer to a conversion designer, specializing in branding, messaging, and positioning for both high-end product based businesses and online brands.
With her help, my business dreams are coming true. Because I’m so clear on who I am and what I want, I’ve been able to manifest creative projects in the industries I want to work in––without really trying. I can’t recommend Erika enough!’
– Melissa Burkheimer, CEO + Conversion Design Director of Melissa Burkheimer Studio
‘Erika helped me transition from business owner to visionary. With her support, I had the courage to shed structures of what I thought a business needed to look like, and transform my work into its truest form. By trusting in her years of experience and passion for evolving business strategy with the times, I was able to focus on creating without questioning the finer details. Erika reminds me that the world doesn’t need any more half-hearted side hustles. It needs well-paid feminine leaders with bold viewpoints.’
– Xandra Sunglim Burns, Writer & Magical Mentor
‘Erika helped me cut the mental & creative clutter so I could focus on what I do best. Developing six and seven figure funnels for info products for creative entrepreneurs. A bold audacious mirror that stares back at you and tells you to f*cking do it, Erika will push you to places you didn’t know had. I’ve worked with Erika for years and I would never look back.’
– Nicole Edwards, Launch Coach & Strategist
‘Other coaches (might) keep you accountable. But Erika will make you brilliant.
She will sashay into the depths of your brain to uncover what is lust-worthy about you, your ideas, and how you work. Be careful: you will likely start getting turned on by your own business when this happens. Your customers will too.
Hang out with her for a while and you will inevitably become clearer and more decisive. In business, and in life. (Oh, and her hot seats are actually life changing. Join and see for yourself.)
Having her in my back pocket over the past year is the reason why my work is the sharpest it’s ever been. As I write this, I’ve just closed a multi-five figure contract with a perfect-fit client who loved my work so much that she decided to book 5 more projects in advance.
It’s rare to find someone who is both business-savvy and creatively-minded. Erika is just as much about the bottom-line as she is about making sure that your business feels fun, creative and totally original to you. So stop being bored. Stop being small when you know you’re meant for something big. Work with Erika. You’ll be so glad you did.’
– Natalie Taylor, Launch Strategy & Copywriting for Digital Course Creators
‘Working with Erika was mind blowingly awesome. I have worked with quite a few business coaches, consultants, mentors and muses over the last 20 years of running my own business, and none have inspired the changes in my business that Erika has. Within 10 minutes, Erika had turned my ‘small business’ into the makings of what I like to now call ‘My Perfect Empire‘.
I have taken my perfume line from a small time operation, to being carried at Anthropologie, and featured in Refinery 29, Allure, Daily Candy, Redbook and People Stylewatch. As long as I am in business I will be depending on Erika to take me to the next level…’
– Julie Wray, Perfume Designer, Olivine Atelier