I knew I was meant to be an entrepreneur (or a circus performer) when I let my brother throw a pie in my face for $5––then started my first business at the age of seven when I talked my Mom into paying me to memorize Bible verses.

Wheeling & dealing my way through high-school (staking my independence by moving into my own bachelorette pad before I even graduated), I got degrees in Apparel Design and Women Studies (with an emphasis on China Studies), spent 9 years swinging around a stripper pole, went on to co-create a commercial real-estate investment company in 2001.

I documented my experiences in my book Think Like A Stripper, lauded by Dan Pink as “a smart and provocative read”, while Shark Tank’s Barbara Corcoran says “Erika will not only whip you into shape with her wit, humor, and no-nonsense advice, but show you how to bounce back from failure and become the confident sales superstar you’re meant to be.”

In 2009, I launched The Daily Whip where I help entrepreneurs develop their points-of-view. Then I make them own those points-of-view by making BOLD moves.

I spend my leisure time…

Watching reruns of the original Gossip Girl,

Going out to dinner with my hunky husband,

Admiring photos of Elo – my adopted orangutan who lives in Indonesia.

Texting the Bugatti headquarters with suggestions on what to call the next generation of sports coupes. The Lyremark, of course.


Erika doesn’t just have a gift for business. She has an insane knack for looking at your business and your gifts, and knowing what you need to do with it all. And, of course, she’s famous for getting you to follow through. Plus, she’s the kind of person who’ll think of an idea for you and jump on the phone to tell you. Who’s that generous, and who still uses the phone?

– Laura Belgray, Founder of Talking Shrimp & Co-creator of The Copy Cure

The first time I met Erika Lyremark, I was completely intimidating. She was a chic-mama-jama with jet black hair, poured into a silver dress & a pair of stilettos. Legs for miles. Sharp as a tack. Impenetrable power, embodied. Her business was called The Daily Whip. And lemme me tell you – I feared the whip! It took a year of friendship, collaboration, and Galactic Pizza before I realized the truth about Ms. Lyremark: this woman eats, sleeps and breathes BUSINESS. She can’t step into a salon, restaurant, or post office without insta-cataloging 17 ways the biz could be stronger, more irresistible, more elegant – and her instincts are impeccable. Better still: She genuinely LOVES her clients – with fierce pick-you-up-by-the-scruff-of-your-neck-cuz-it’s-good-for-you devotion. She has a witchy way of getting to the crux of what’s up, before you even have time to catch your breath. Her whip is fierce & unforgiving. But you always thank her, later.

– Alexandra Franzen, Author, 50 Ways to Say You’re Awesome

What Erika dishes out is the stuff that makes a woman’s soul tingle, because she pulls out your truth and pairs it with her impeccable business knowledge. I don’t trust many people to give me business advice, because quite honestly, most of it is regurgitated materials that aren’t relevant to my soul — counsel that makes me either yawn or feel icky. But if you value your business and truly want to be the best at what you do, then you need to hire the best. That’s why Erika is my GO-TO GAL when I’m feeling stuck or just need a kick in the derrière. She’s one of the few people I will allow to french kiss my business.

– Tonya Leigh, Founder of The School Of Self-Image & School Of Self-Image Podcast

I’ve invested literally millions of dollars in the coaching field-founding funder of The Institute of Coaching (housed at Harvard’s Medical School McLean Hospital), funder/publisher of The Coaching Commons and many more. So I know what I’m talking about when I tell you that Erika is a complete original in the field of coaching. I’ve never encountered another coach remotely like Erika and her kick-ass approach.

– Ruth Ann Harnisch, President of the Harnisch Foundation.

Her fearlessness rubs off on you and you can’t help but want to take risks. A dose of Erika is like taking Viagra for your confidence. She has an elegant way of saying what she means without it being rude. And … she’s a negotiation master. She’s at the top of her game, and her game is making business more fun, profitable, and luxurious for business owners and clients alike. She’s a pro when it comes to deciphering what’s holding someone back, and how to get them moving forward again. Her mind, body, and spirit are constantly looking for ways to make other people’s lives better, and that naturally translates into more sales, more happy customers, and bigger results for everyone she comes into contact with.

– Nathalie Lussier, Founder & CEO Ambition Ally

Erika is actually a fucking genius.

– Paul Jarvis, Author, Company Of One

Planning a retreat? Hosting a summit? You need Erika Lyremark. After having her be part of The Copy Chat, I asked the 4,000+ listeners to share their favorite speaker from the series. The winner? Erika, of course. She makes every single tip feel so doable and brings her personality to everything she does. You can’t help but hang on her every word.

 – Marissa Corcoran, Copy Expert & Creator of The Copy Chat 

I’ve never heard a business coach or marketing strategist speak about business in a way that Erika does. My heart responds to it and her ideas excite me.

– Grace Gordan, Actress, Activist, Art Model & Host of THE ART LIFE Podcast

Erika is absolutely fearless when it comes to money. Having it, creating it, and letting it flow. On stage at Spark & Hustle, Erika energized the crowd with her whip-sharp observations and no-bull attitude, all wrapped into her seemingly endless supply of hilarious stories. If you want to ditch your money anxiety and forge a healthy relationship with your financial worth, Erika can help you with her street smarts and a huge dose of compassion.

– Tory Johnson, #1 NY Times Bestseller of The Shift

I don’t think a single person left the room during Erika’s workshop… she held their attention, which isn’t easy to do these days!

– Kira Hug & Rob Marsh, The Copywriter Underground