Hi! I’m Erika Lyremark (Lira*Mark).

I spent 9 years as an exotic dancer — street smarts.
Then 10 years co-creating a commercial real estate investment company — business smarts.
Then I wrote Think Like A Stripper — book smarts.

Dan Pink called it “smart and provocative.”
Barbara Corcoran praised its wit, humor, and no-nonsense sales advice.

Today, I run The Daily Whip, where I help entrepreneurs strip down their products and services until they’re faster, clearer, and easier to sell. I’m known for ruthless clarity, elegant simplicity, and seeing the exact thing that will make an offer irresistible.

When I’m off-duty, you’ll find me watching reruns of the original Gossip Girl, going out to dinner with my hunky husband, admiring photos of Elo — my adopted orangutan in Indonesia — or texting the Bugatti headquarters with suggestions for their next sports coupe. (The Lyremark, obviously.)

SIGN: Rebel Aquarius with a fiery Sagittarius stellium.

FAVORITE LIPSTICK: Chanel Rouge Allure Velvet No. 54 Paradoxale — heaven in a bullet.

MINIMALIST TEMPERAMENT: Ruthless editing — interiors, inboxes, ideas.

CREATIVE IDEAS: Must feel like red lipstick — undeniable, timeless, a little dangerous.

SKINCARE OBSESSIONS: Habelo, Necessaire, Biologique Recherche. Luxury that delivers results.

XXXO