DESIGN A WINNING PRODUCT
X – Your Product (Or Service)
X – Your People
X – Your Personality
THAT SELLS, RELIABLY AND REPEATEDLY
___________
OCTOBER 2024
Work with me in TripleXpert, and I’ll show you how to:
: Create a simple, yet elegant product or service that virtually sells itself.
: Zero in and serve those people who are dying for what you offer.
: Style & sharpen your product or service, so that it’s a direct reflection of you.
: Infuse your product or service with your voice, your values & your unmistakable edge.
: Give the world a taste of your genius––and create a fever of anticipation.
: Cultivate unshakable belief & trust in your work––by tracking results & raking in testimonials.
: Learn to design offers that matter. Today. Tomorrow. Forever.
And master your messaging. (One that you can’t wait to share all over social media.) Oh, and did I mention, perfect your pricing? Yep, you’ll nail that too.
WHAT MAKES ME A TRIPLEXPERT?
First, I literally eat, sleep, and breathe business ideas.
Everywhere I go, I see endless opportunities for people to create winning products and services––or improve on their existing ones.
(Just ask my massage therapist, my hairstylist, or the owner of that swanky boutique two blocks from my place!)
And over the past 12 years, I’ve created a successful business coaching consultancy by learning how to design, market, sell, and deliver my own winning products and services.
More importantly, though, I’ve honed the process into a simple formula that’s so effective that any entrepreneur can duplicate it.
Pair that process with my natural business genius…
(Genius I used to transform myself from an ex-stripper, to co-creator of a multi-million dollar commercial real estate investment company, to author of a bestselling book…Google it.)
And you’ll walk away with a winning product or service that will change everything in your business (not to mention a design system for developing products & services.)
XXXO
‘Within 3 months, the return on my TripleXpert investment was exactly 490%.
For years I’d been dreaming about creating a high-end certification program where I would teach and mentor copywriters, designers, photographers, and other creatives in how to develop and curate personality-based brands.
I just didn’t know if it was possible to duplicate my 18+ years of agency and industry experience with brands like Madonna, Aerin Lauder, Melanie Duncan, Kira Hug, and The Author Incubator into a cohesive program that would get results for my mentees.
That is until I did Erika Lyremark’s TripleXpert. During our 3 weeks together, she helped me take my giant list of ideas, whittle them down to the essentials, and develop a 9-month curriculum where I know my students will soar.
Better yet, I’m not just mentoring them in brand development and creative direction, I’m giving them additional tools and strategies that they can then go and implement in their own businesses to raise their prices and make a name for themselves.
Erika is a mastermind when it comes to taking a complicated idea and making it marketable and salable. I filled the MirrorBrand Certification Program in one week with no sales page, no pitches, and no public announcements.
TripleXpert is definitely not for everyone. But if you have a burning desire to create a stand out product or service that you can scale, I highly recommend you work with Erika.’
– Sarah Ashman, Creative Director & Style Maker
‘Before TripleXpert, I was just posting + praying. And in the year since I completed TripleXpert, I have tripled my revenue.
I don’t know how I ever did business before TripleXpert. And the truth is I knew I wanted to have more sales, but I don’t like being told what to do by other people (a driving force for being an entrepreneur for me) so the thought of hiring someone to help me strategize was distasteful. What I didn’t realize was that Erika doesn’t TELL you what to do – she leads you to your correct answers – unveiling what you need to do to make your business successful.
She’s not your run-of-the-mill business advisor who dishes the same advice to everyone. She’s truly a master at seeing your genius and unfolding it for you and into a do-able plan.’
– Adeline Arjad Cook, CEO, Love Love Tennis
‘In my 10 years of being a master life coach, Erika’s one of the few people I’ve allowed to French Kiss my Business.
And this is why I turned to her TripleXpert to help me create Charm The Room, a program that helps women feel more connected, confident, and captivating in any social situation.
Since launching the Charm the Room in 2018, over 1,500 women have been through the program with stunning results.
TripleXpert is not just another feel-good business development program. Erika makes sure that your product delivers results. I’m living proof of that.’
– Tonya Leigh, Founder, School Of Self-Image
‘Before TripleXpert, I packaged my business ideas based on what I was seeing others do. I had big ideas in need of consolidation and focus. I was flailing and hoping for the best.
Erika helped me build a unique programme that’s built to last, Everyday Wonderland. Finally I have a sturdy business model and no longer have to start from scratch over and over again – as I’ve been doing for years.
Without TripleXpert, there’s no way Everyday Wonderland would be as clear, simple, and purposeful as it is now. Erika helped me pare it down to the essentials: defining its unique strengths and leaving out what I felt like ’should’ be included just because I was seeing it done elsewhere.
Now I feel confident when I talk about Everyday Wonderland and when I pitch it to potential members.
TripleXpert is an experience as fun and high fashion as Erika’s Instagram exemplifies, with her superpower being high fashion business tailoring: spotting your unique strengths and ideas, and tailoring your business offering to that sweet success spot. TripleXpert’s strength is that it is utterly individual, with eyes on you and your business.
Sign up for TripleXpert if you’re ready for clarity, focus, and confidence. Business doesn’t have to be as hard as you’re making it. The best part is, Erika demands that we have fun. Somehow, that’s where the best ideas lurk anyway.’
– Xandra Sunglim Burns, Everyday Wonderland
‘To be honest, I didn’t think I needed TripleXpert. I knew what I wanted to do. But I was a mess. Don’t do what I did. I wasted a ton of time & energy thinking I could do it on my own.
Seriously consider THIS cycle of TripleXpert. It was an intense 3 weeks. Erika makes you think about your business in innovative ways that I had never heard about and holds you accountable to get the assignments done.
It’s perfect for you if your mind is clouded with chaos and overwhelm and you feel stuck. Erika will get you on the right path to success in just THREE weeks.’
– Nadine Padro, Social Media Strategist & Digital Marketing Expert
‘TripleXpert is created in such a way where everything starts falling into place.
I feel so confident in my product that it’s hard to explain. I’ve never felt this way about any of my services in all the years I’ve been in business. I now understand what she means about people not having sales problem…when you know your product to the core selling it becomes not only easy but super natural.
I hadn’t even finished polishing my sales page and I sold 3 spots for my Instagram Obsession program.
I will never ever create another product or service without doing TripleXpert. If you feel nudged to work with Erika, do it. I promise she’ll change your life forever.’
– Agustina Palacio, Founder, Instagram Obsession
‘Before TripleXpert, I had a million ideas for how I wanted to coach women to expand their influence and authority.
A million ideas and one huge problem: I couldn’t get all my brilliant brain-children to play together.
Now I have extreme confidence that my program, Portfolio, will help countless women build better businesses, meatier movements, and kickass careers.
Because a world where more women lead is a better world indeed!’
– Lela Davidson, Author, Blacklisted from the PTA & Creator of Portfolio
‘It would be impossible to overstate how much Erika’s sharp insights and coaching have helped me.
During one call she helped me create my signature offer, The Exceptionelle CMO—a move which took me from hustling for $300 sales to having more than $11,000 of (easy) retainer income.
That kind of revenue stability and income growth has been life changing. Erika’s ideas and marketing acumen are stunningly simple and amazingly effective.
Working with her has had a better ROI than I could have ever imagined.’
– Hunter Niland Welling, Marketing Consultant for Luxury Service-Based Brands
‘Because of Erika and TripleXpert, I uncovered what’s really holding me back—product confidence. I knew her program addressed this problem, but I didn’t actually think I’d work through it in such a short amount of time.
Erika taught me to embrace something I already knew…not all copy editors are created equal. I’m the right choice because I make editing copy effortless. If I hadn’t signed up for TripleXpert, I’d still be second guessing myself. And Drool Worthy Copy? That would still just be a pipe dream.’
– Autumn Tompkins, The Grumpy Grammarian, Copy Editor
‘Before TripleXpert, I was frustrated and ready to “break up” with my business.
But then, I did TripleXpert. Erika asked me exactly the right questions so I could look at my offerings with a fresh perspective. And then she helped me design my new program, You Are A Babe: A Monthly Membership to Lose Weight, Feel Good About Yourself, + Look Great In Photos.
In the first week of launching & promoting You Are A Babe, I gained 20 new members and 10,000 new Instagram followers. The amount of reposts, interview opportunities, and shares of the program exploded.’
– Betty Jean Bell, CEO, BeingBadass, Body Confidence Model + Coach
‘Because of TripleXpert, I developed the 3 Word Rebellion Messaging Intensive into a simple product that delivered clear results to my clients.
Now when I’m on sales calls people immediately get why they need the 3 Word Rebellion Messaging Intensive. What’s really amazing is they start selling themselves on it during the call.
Sales are *finally* easy, quick, and fun.
I have a product that I am freakishly excited about. I feel invigorated in my business. Most importantly, I’m making the difference I want to make in the world.
Having Erika on your team seeing your genius helps you create something even better than you could dream up on your own. People will WANT it.’
– Dr. Michelle Mazur, CEO, Communication Rebel, Founder & Creator of the 3 Word Rebellion
‘Erika teaches product confidence as the core element that boosts sales. Her motto is: You don’t have a sales problem you have a product confidence problem.
The day after my cycle of TripleXpert came to an end, I booked a new long term private client who is a delight to work with. And 11 days later another private client who is a pleasure to coach. (And my sales page wasn’t even up!).
TripleXpert worked it’s magic with barely any marketing effort, just by giving me the inner certainty of the value of what I was offering in other words product confidence!’
– Karen Vago, Genetic Eating Expert
‘I was stuck with messaging, communicating value, and figuring out a sustainable business model that also fits my style.
Erika gave me back my confidence–and my wings. She saw my powers and the potential of my offering, immediately: How needed it is, whom it will serve best, how to make it work.
Her lessons are invaluable. Her advice unexpected. Her work ethic and communication style, unparalleled. Although she looks overpowering (whip n’all), in fact, she empowers YOU. (And she has great taste in pop culture.)
For the first time, I experienced what a real co-creator and success partner feels like. I’ve never gotten this kind of support from anyone (online or off), and all that in the shortest amount of time, and in spite the worse time zone difference possible.’
– Monicka Clio Sakki, Creative Director | Brand Expert | Self-Expression Coach
‘Erika knows how to reel you in and focus exclusively on the present. And how your product is going to be successful moving forward.
What surprised me most about TripleXpert was how after just a few group calls, the clarity that I got for my product was incredible. I was way overthinking. And Erika helped me find the TRUE PURPOSE of what this business model is and how to make it extremely successful.’
– Kendra Lambert, CEO, Kendra, INC.
TripleXpert? I wasn’t sure I needed to spend the extra money on another program … not to mention the time. But, it turned out to be the best investment I have made so far.
Participating in TripleXpert helped me gain clarity and streamline my offerings.
And, that was just the foundation for more to come. I have a plan that works, and the clarity shows in my revenue.
Don’t wait. After you participate, you’ll wonder why you didn’t do it sooner. TripleXpert is a ray of sunshine on a cloudy day.
– Susan Burns, Lawyer & Founder, Small Business Legal School
‘In TripleXpert, Erika helped me leverage my years of experience into a teachable program called Marketing for Introverts. It’s simple, repurposable, and gives me clients results.
Erika challenges you to go deep. Deep into the benefits of your services and to give you 100% product confidence.
Without TripleXpert, I would have never been able to leverage my experience and turn it into my very own marketing framework, which is so simple and it gives me an even bigger ROI on my time, energy, and sanity investment.’
– Sandra Pilarczyk, Business Mentor for Introverts
‘Thanks to TripleXpert and Erika’s guidance, coaching and wisdom I have created the platform of my dreams and I’m so excited that I love working on my business every day.
And THAT IS NOT SOMETHING I was accustomed to in the past. She helped me find the confidence and right energy to intentionally create ShaktiBOMB.
I’ve gone from dreaming about having sold out programs to making it a reality and I could not have done it without TripleXpert. And it feels AMAZING!’
– Katie Kozlowski, Energy & Embodiment Coach