Erika Lyremark : Glamorous Business Guidance on Sales, Marketing & Money




APRIL 30 – MAY 25, 2018

The NEW Step-By-Step Product Design System That Combines …

X – Your Product (Or Service)

X – Your People

X – Your Personality


… to create a WINNING PRODUCT that sells, reliably and repeatedly.

Limited To 12 Women



How To Claim Your Very Own “Corner Of The Universe” Even In The Most Overcrowded Industry


Your customers are saturated with messages from your competitors.

The marketplace is cluttered – everyone’s competing for attention.

“Shouting louder” does NOT work. (Neither does working harder.)

There’s ONE thing, though, that can put you head and shoulders above the competition.

Even if you aren’t an internet celebrity.

And even if you really don’t care whether you ever become one.

In fact, it’s the ONE thing most people are overlooking in the age of Insta-fame and Facebook bragging.

And when you dial in on this “one thing,” you turn prospects into customers and customers into red-carpet ambassadors for LIFE.

They will buy your products & beg for more, season after season.

They will brag about how they “discovered” you, over Sunday brunch & mimosas.

They will tweet about you, blog about you, fly halfway across the country to meet you.

So what is this ONE thing, that can create a legion of luxury allies?




Yes, I mean ONE single, elegant,
earth-shakingly good product or service.

(Not a whole confusing, exhausting suite of them).


How is it that ONE product can make ALL the difference in the success of your business?

Because a single product that is intentionally designed and that creates raving-fan customers will:

: Virtually sell itself

: Serve those people who are dying for what you offer

: Give the world a taste of your genius – and create a fever of anticipation

Even better, it’ll give you unshakable belief & trust in your work – by tracking results & raking in testimonials.

I call it “Product Confidence.”

The unmistakable knowledge that what you do matters and has a HUGE impact on people’s lives.

And it’s as good as money in the bank.

Better, actually – since Product Confidence will automatically keep giving you revenue increases month over month.

And I’ve designed the only step-by-step product design system for women entrepreneurs that’s designed to build your Product Confidence …




JOIN ME if you want to carve out your unique “best in the world” spot, in a universe of unoriginal products and services. And I’ll teach you the NEW Step-By-Step Product Design System That Combines …

X – Your Product (Or Service)

X – Your People

X – Your Personality


… to create a WINNING PRODUCT that sells, reliably and repeatedly.


By the end of TripleXpert, you’ll walk away with …

+ Product Confidence knowing that your product will sell, reliably and repeatedly

+ A Product Design Brief – an actionable dossier that keeps you focused and on track (so you never again feel overwhelmed by too many ideas and too few “next steps” to take on them)

+ An Elevator Pitch – that you’re proud to share (and that sounds as natural as telling someone your name)

+ 37 Product Message Ideas – if you’ve ever wondered what to talk about on social media besides your morning coffee, this will become your go-to-list for engaging content (plus, these 37 ideas will multiply themselves, helping you create literally HUNDREDS of messages over time)

And did I mention a WINNING PRODUCT that sells, reliably and repeatedly :)

I should let you know that, obviously, I can’t promise you specific results.

Your individual results are determined by the level of commitment you bring to the table, how consistently you implement the trainings and my professional advice, as well as other variables that are completely out of my control.

However, your results ARE in your control, so you need to know that your personal commitment is of utmost importance to you achieving any kind of outcome from TripleXpert.

That being said …


Highly-intimate (limited to 12 amazing women).

Highly-personal (you get email + audio support via the Voxer app so you’ll get rapid-feedback from me personally on your product or service design).

Highly-results-oriented (you’ll design your killer product or service to actually sell vs. it just being a neato idea that sits on the shelf looking cool).

I’ll give you my very best ideas.

I’ll be brutally honest so you don’t put out a terrible product or service.

I’ll help you build your sparkly personality into your product or service so that selling & marketing is a fun adventure.

I want you to say YES! to TripleXpert, because …

I KNOW that when I bring my 25+ years of experience in product & service design, sales & marketing, spotting unseen opportunities, and my absolute obsession with making everything better, and I pair it up with YOUR brilliant ideas and expertise and skills …

Together, we’ll create a winning product that sells, reliably and repeatedly.

And transforms your customers’ lives, too.

It’s inevitable.




– Denise Tilley, Brand Coaching & Design Identity


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APRIL 30 – MAY 25, 2018

Limited to 12 women



One payment of $995



Two monthly payments of $525



Three monthly payments of $357


Need Help Registering? Email Me!




LESSON 1: Make Your Distinctive Mark (Today. Tomorrow. Forever.)

You want to rise above the noise.

And you want customers to roll out virtual sleeping bags on the sidewalk outside the “doors” of your store to buy your product.

These kinds of raving fans are created because they want what only YOU can provide.


So what makes your product or service unique? Indelible? Noteworthy?

That’s precisely what you’ll discover and define in this first lesson.



In this TripleXpert Lesson you’ll learn …

: 10 no-fail rules that’ll help you slice through the noise of your overcrowded market and create an unmistakable “clink!” of crystal-clear recognition as your customer realizes YOUR one-of-a-kind product is the perfect fit


LESSON 2: Make Your Customers Want Your Product NOW

You’ve heard it said – if you don’t solve a problem, you don’t have a business.

We go WAY beyond this in TripleXpert.

The Christian Louboutin 6″ heel solves a problem, yes – but a luxury product like that goes beyond problem-solving.

It helps the lucky owner feel like a superstar. And the red sole telegraphs exactly how lucky they are to all the other poor mortals clumping around in their Jimmy Choos. All on a shoe with minimum real estate. WOW!


So what makes your customers want your product NOW …

… like a red-soled pair of Louboutins?



In this TripleXpert Lesson you’ll learn …

: The number one mistake nearly every entrepreneur makes when it comes to designing their product or service – and what YOU can do to instantly set yourself apart

: How to be a genius, elegant, profit-producing product designer the likes of Christian Louboutin (and yes, you can design a service offering that is JUST as luscious as a pair of red-soled pumps, guaranteed)

: It takes MONTHS of planning and “proof of concept” runs to create a product worthy of raving-fan customers, right? Not when you have my top-secret “10KQ” question to make your customers want your product or service now


LESSON 3: Market To People Who Want Your Product NOW (Not Later) Because Everyone Else Is Wasting Your Time

Who are your dream customers? How would you like to be perceived?

We’ll figure it out – because your product or service isn’t for everyone.


Repeat after me: You DO NOT have to settle for “just any” customer.

You DO NOT have to desperately market to anyone and everyone.

And in fact, you’ll discover that businesses that are discerning ACCELERATE!



In this TripleXpert Lesson you’ll learn …

: Why customer avatars, ideal client profiles & demographics end up leading you further away from who you REALLY want to serve – and the counterintuitive strategy that’ll bring you MORE customers in less time than ever before

: The single most important piece of marketing collateral that will help you attract perfect customers – and how to create it immediately and share it with your prospects at multiple touchpoints, like “BOOM!”


LESSON 4: Develop Your Product Viewpoints

People LOVE products & services with STRONG viewpoints.

And products & services with STRONG viewpoints SUCCEED.


Because when a product or service has STRONG viewpoints, their customers know exactly what they’re buying. And people love spending their money on products & services they know, like & trust.

Think Mac vs. PC.

Lululemon vs. Athleta.

Target vs. Walmart.

So what do you really want to say? (And why aren’t you saying it?)

When you build your viewpoints into your product or service  – you turn your customers on and everyone else OFF.



In this TripleXpert Lesson you’ll learn …

: How to boldly shape your viewpoints to match your unique product or service

: 3 secrets to crafting strong viewpoints that quickly attract perfect customers

: How to bring your strong viewpoints to the marketplace in a way that drives your product, and your profits, forward



LESSON 5: Product Design Brainstorm

Is your product or service unmistakable? Like the quilting on a CHANEL handbag?

Can people pick your product out of a crowd? Like spotting a Birkin in a sea of LeSportsacs?


Here’s a well-kept secret about creating world-class product: Simplicity SELLS.

LESS is more – unless we’re talking about confidence – in which case more is more.



In this TripleXpert Lesson you’ll learn …

: How to make your product or service unmistakably YOU – in a way that makes your ideal customer care and want to buy from you

: The ONE surprising element your product MUST have – if you want to get known for it and have prospects falling all over themselves to get ahold of it

: My 3 fail-proof methods to get your creative juices flowing – especially if you think you’ve run dry (I’ve used these exact methods to create millions of dollars out of my ideas and help my clients do the same – and I know that you can, too!)



LESSON 6: Design Your Offerings (To Sell, Reliably And Repeatedly)

When you create like an artist, your ideas pour out of you – and feel glorious, true & right. But you want to make money too. LOTS OF MONEY!

Unfortunately, having a cool, hip product isn’t enough to be successful. You have to understand why it WILL sell & why it WON’T sell. 



In this TripleXpert Lesson you’ll learn …

: The number one reason mistake almost all creative entrepreneurs make when bringing a new product or service to the marketplace – and the tiny tweak YOU can make that will set you apart

: The “Profitable Five” – my closely-held secret set of 5 questions to ask yourself when you want to troubleshoot why your brilliant, beautiful product won’t sell, and exactly how to get it moving

: 5 ways to believe in your product or service, even if no one else does (miss this, and you miss out on money making opportunities right in your own ‘backyard’)


LESSON 7: Price With Confidence

I won’t sugar coat it – I EXCEL at pricing strategies.

And marketing strategies.

And sales strategies.

And …

Don’t you want my confidence to rub off on you? And on to your business?



In this TripleXpert Lesson you’ll learn …

: How to have integrity & confidence in your pricing, and the simplest way to instantly multiply the value of your product

: My 4 controversial viewpoints on pricing – and why they work like gangbusters to increase revenue

: Why ‘charging what you’re worth’ is the kiss of death to profits – and my foolproof 3-step formula for exactly how to price instead


LESSON 8: Nail Your Product Message

Would you like to always know what to say about your product?

Make it easy to pitch magazines?

Or even get recommended on Oprah’s Favorite Things?


Then you need a variety of intriguing product messages – ones that you can ‘wear’ again, and again, and again.



In this TripleXpert Lesson you’ll learn …

: How to live your message in your day-to-day life – because the more you live your message, the more you believe in your product, and the more product confidence you have

: The 3 questions that are guaranteed to reveal your product’s Oprah-worthy messaging

: How to get your customers as freakishly excited about your product as you are

: How to not bore your customers with the same sales message repeated over and over again in the same place – you’ll walk away with 37 ways to say how much you love your product


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APRIL 30 – MAY 25, 2018

Limited to 12 women



One payment of $995



Two monthly payments of $525



Three monthly payments of $357


Need Help Registering? Email Me!




‘Erika is like ANNA WINTOUR – except for business.’

– Sarah Ashman-Ancalmo, Creative Director & Style Maker


Erika has the charisma of a Superstar. The smarts of a Mogul. The instincts of a Maverick.’

– Victoria Prozan, Textile Artist & Visual Communicator


‘She can’t step into a salon, restaurant, or post office without insta-cataloging 17 ways the biz could be stronger, more irresistible, more elegant – and her instincts are impeccable.’

– Alexandra Franzen, Author, 50 Ways to Say You’re Awesome




Sufficiently intrigued?



The second you join, you’ll receive instant access to …

+ 8 instructional audios where I share my complete Product Design System

+ Complete transcripts for each audio

+ Supporting worksheets & real-world examples of killer product design

+ Action & Accountability Checkpoints so you don’t miss a thing

+ Product design checklist


Then we’ll meet 2x a week online for a Product Design Workshop.

Wednesdays – 12:00 pm CST

Fridays – 12:00 pm CST

Because these workshops are so in-depth & comprehensive, sometimes they’re longer than 60 minutes. I stay on the line until every participant gets the help she needs.


In these workshops, I’ll help you …

+ Develop Product Confidence – so your product sells, reliably and repeatedly

+ Create A Product Design Brief – an actionable dossier that keeps you focused and on track (so you never again feel overwhelmed by too many ideas and too few “next steps” to take on them)

+ Craft an Elevator Pitch – that you’re proud to share (and that sounds as natural as telling someone your name)

+ Cultive 37 Product Message Ideas – if you’ve ever wondered what to talk about on social media besides your morning coffee, this will become your go-to-list for engaging content (plus, these 37 ideas will multiply themselves, helping you create literally HUNDREDS of messages over time)

And did I mention … you’ll walk away with a WINNING PRODUCT that sells, reliably and repeatedly :)



We use Facebook (a private group venue of course) as our rendezvous point.

All calls are recorded (to capture our collective genius) and then will be emailed out that day – so if you’re unable to attend? No worries!

If you’ve got a question, you can also email me or chat with me on Voxer.



‘Erika gets business. She gets sales. And she gets what people want in the marketplace.’

– Tracy Matthews, Bespoke, Fine Jewelry Designer & Founder of  Flourish & Thrive Academy


‘One astute observation from Erika, changed my business and eliminated my competition.’

– Michelle Mazur, Ph.D, Speech Designer & Idea Architect.


‘Erika Lyremark has an intuitive mensa-like grasp of business.’

– Holli Thompson, Author, Discover Your Nutritional Style, CHHC, CNHP



APRIL 30 – MAY 25, 2018

The NEW Step-By-Step Product Design System That Combines …

X – Your Product (Or Service)

X – Your People

X – Your Personality


… to create a WINNING PRODUCT that sells, reliably and repeatedly.

Limited To 12 Women




One payment of $995



Two monthly payments of $525



Three monthly payments of $357


Need Help Registering? Email Me!




I already have a product, can I still benefit?

Absolutely. Because TripleXpert isn’t just about product design, it’s also about upleveling your product, and finding that spin so you can sell it across multiple channels

If you love your product, but are struggling to sell it, sign up.

Were you really a stripper for 9 years?

Yes. And I hid it for fear it would ruin my business. But I learned to take what some would consider a liability and turned it into my greatest branding asset. I can teach you to do the same.

I’ve already taken so many business programs. Why would I want to do TripleXpert?

Does your product sell, reliably and repeatedly?

If you said hell yes! Then no, you do not need to take TripleXpert. But if you gave a smidgen of a NO to the above questions, then sign up. 

I’m so busy. How can I make time to do TripleXpert?

If you want a product that sells, reliably and repeatedly, you’ve got to make it a priority. Anything else is an excuse.

Getting Product Confidence is about priorities, plain and simple. You can figure out how to make it to class (or listen to the calls later) and do your homework when you’re truly committed to moving your business & life forward.

Here’s the weekly time commitment for TripleXpert:

2 hours – homework

2 hours – group-coaching / product design calls

Approximately 4 hours per week x 4 weeks = 16 hours

If designing a product that sells, reliably and repeatedly isn’t worth 16 hours of your time, then clearly, being stuck is your thing. Is that okay? Well, only you know for sure.

TripleXpert is intense. But that’s why it delivers results. 

I travel a lot for work. How do I access the class? How is the course delivered? What format is it in?

If you have access to a phone and a computer with Wi-Fi, you can do TripleXpert! If you miss a day, you’ll still have complete access to all the call recordings. They’ll be delivered to your inbox usually within a few hours of class.

I won’t be able to make all the group-coaching / product design calls. Will it still be worth it? Are there call recordings available?

Yes, but the calls are where you can get personalized attention and ask questions. If you can make some of the calls, you’ll get the full force effect of TripleXpert. All of the calls are recorded as well and emailed straight to your inbox that day (usually within a few hours).

I’m not clear on the product I want to design. Does it make sense for me to join TripleXpert now?

No. TripleXpert is for women who already have a product in mind. Or a product that they want to revamp. There’s no navel-gazing in TripleXpert. We get right to work and move quickly.

I'm still working a full-time job. Can I still benefit from TripleXpert?

Yes. Many TripleXperts ladies are still in the corporate world. They listen to the recordings and do their homework in the evenings.

Is TripleXpert for service-based businesses or product-based businesses?

Both. While the majority of my clients are service-based entrepreneurs, everything I teach is 100% applicable to a product-based business.

What kinds of women sign-up for TripleXpert?

All kinds, literally.

Everyone from established business owners, product-based entrepreneurs, coaches, healers, designers, copywriters, CPAs, lawyers, nutritionists, real estate professionals, etc.

I am not on Facebook. Can I still take TripleXpert?


Can I share the class materials with my team or a friend?

No. All course materials are for your use only. The Facebook group is confidential and sacred—absolutely no showing or telling.

What happens in TripleXpert stays in TripleXpert.

I’m not comfortable posting my homework on a secret Facebook page.

The key word here is “secret”. No one outside of your fellow TripleXpert Ladies will see what you write and the benefits of posting are massive. For instance:

: When you post, you push your business into action. You cannot think your way to success. You must take action.

: TripleXpert Ladies find it liberating to put it all out in the open. Nothing to hide, nothing to fear! When you start being honest about what you want and where you’re stuck, others will step up to help you!

The American Society of Training and Development (ASTD) offers these statistics on the probability of completing a goal:

10% when you hear a goal;

25% when you consciously decide to adopt it;

40% when you decide when you’ll do it;

50% when you plan how you’ll do it;

65% when you tell someone about your commitment to doing it;

95% when you establish a specific accountability appointment.

…which is just one reason why TripleXpert produces results! 

Are there call recordings available?

YES! They are emailed out the same day.

I've never used the VOXER app. Do you offer trainings on it?

YES! There’s a complete video library on how to use it.

My business is new. Can I still join?

YES! As long as you have a product or service in mind that you want to design.

Can I work on more than one product in TripleXpert?

No. Because of the high-levels of attention & details I provide in TripleXpert – you are only permitted to work on one product. Women who try to work on multiple products at the same time do not succeed in the program. You must commit to being laser-focused so you can design & develop a product that sells, baby, sells.

When will you offer TripleXpert again?

I don’t know. Don’t wait. Procrastination is a dead-end.

Is there a calendar?

What if I change my mind? What's the refund policy?

I’m 100% confident that you will receive amazing results from TripleXpert IF you are willing to put in the commitment required to succeed.

If you ask questions on all 8 of the LIVE product design workshops and turn in a completed Product Design Brief on or before May 25, 2018, and are not satisfied with your results, Lyremark, Inc. will refund 100% of your investment within 5 business days. Your refund request must be made by May 25, 2018.

Here’s the fine print: Refunds will not be issued for changing your mind. I don’t accept excuses or want excuse makers in TripleXpert. If you struggle with commitment, don’t sign up. TripleXpert is for serious entrepreneurs.

So you see, I’m removing ALL the risk and placing it on myself here, because I’m confident about the benefits you’ll receive.

How do I contact you with other questions?


‘I’ve been trying to get Self-Magic School off the ground since forever.

Although I truly believed in it, I was stuck with messaging, communicating value, and figuring out a sustainable business model that also fits my style.

Erika gave me back my confidence–and my wings. She saw my powers and the potential of my offering, immediately: How needed it is, whom it will serve best, how to make it work.

Her lessons are invaluable. Her advice unexpected. Her work ethic and communication style, unparalleled.

Although she looks overpowering (whip n’all), in fact, she empowers YOU. (And she has great taste in pop culture.)

Within less than a month of working with her in TripleXpert …

-I crafted a signature program, ready-to-go, that really delivers my viewpoints, values and meets the needs of the marketplace. #HugeWin

– I have a sales page

– I have an opt-in just for Self-Magic School that I’m excited to share.

– I outlined my first Self-Magic Live retreat, and already booked the place and the dates!!!!! Wowa!!

– I no longer feel rushed and anxious in group calls, or guilty when I want to ask another question…

– I started meditating.

– I dramatically reduced my running time per mile :-)

For the first time I experienced what a real co-creator and success partner feels like. I’ve never gotten this kind of support from anyone (online or off), and all that in the shortest amount of time, and in spite the worse time zone difference possible.’

– Monicka Clio Sakki, Creative Director | Brand Expert | Self-Expression Coach


‘I remember when the email about TripleXpert came in: I was signed up 5 minutes later. I just knew it was the right thing for me.

Over the years I’ve created many programs, but the way Erika set this up makes you look not only at the content, but at all angles. It especially helps you get to a deeper layer of WHY you are offering this product or service and what the added value is that you offer—your unique ability.

I really loved the entire process and Erika is brilliant in keeping you on track. She genuinely cares about you and your success. The Voxer support is so valuable—each day Erika has your back with insights and support. You also get valuable feedback from your peers, and it’s great to go through the process together. I’ve met wonderful, powerful women and truly enjoyed interacting.

Never before have I been SO excited about offering a program and seeing deeply why this is needed, and how this program allows me to support and serve those who need my services.

I kinda fell in love with my own sales page—as crazy as that may sound. But it feels so very aligned and all ME.

I started TripleXpert with an idea and ended up with …

  • A gorgeous sales page,
  • A powerful new opt-in (my sensitivity quiz)
  • And a deeper understanding of what I bring to the table.

If you want to create your new signature program then I highly recommend TripleXpert. It’s intense and deep and worth every minute!

– Iris van Ooyen, Author & Creator of Bright Eyes


‘Life before TripleXpert was chaotic and confusing.

I was going back + forth with ideas on what I wanted the #tribebox to look like/represent/etc and Erika really helped to find CLARITY through all of this. Erika really knows how to reel me back in and focus exclusively on the present and how my product is going to be successful moving forward.

What surprised me most about TripleXpert was how after just a few lesson sessions with Erika on our weekly calls, the clarity that I got for the mission of the #tribebox was incredible. I was way overthinking things + Erika really helped me to find the TRUE PURPOSE of what this business model is and how to make it extremely successful.

The results I’ve gotten with TripleXpert are incredible in that the things that I was dragging my feet on are now set in place and moving forward. The website is almost finished, the #topknottribe membership group is closing in to launch, the #tribebox subscriptions are growing and accelerating and the income is starting to flow in!

The clarity that you’ll get in TripleXpertfor your mission/mission is incredible!

Erika is a problem solver and is so good at what she does!

She gives the information to you straight and tells you EXACTLY what you need to hear to make your product/service SUPER successful! The Voxer communication is so helpful and you truly feel like you have a 1-on-1 coach instead of always in a “class” setting.

I actually FEEL confident in reaching out to potential sponsors for the #tribebox and have gotten so much more clear on what our membership group is going to entail as far as content goes.

What I loved the most was putting all of our homework assignments into the final Product Design form. Seeing that it actually LOOKS LIKE A REAL BUSINESS is such an awesome feeling! Not only that but when Erika “toot toots” your product, it truly makes you feel like a million bucks!

– Kendra Lambert, CEO, Kendra, INC, Tiny Tots + Top Knots + #thetopknottribe


‘When I began Triplexpert my written ideas, notes and potential content for my business was a HOT MESS!

A lover of organization and good at it!, my work had become a visual reflection of the utter confusion I’d held about it.

Enrolling in courses, workshops, private coaching and reading numerous books, articles, etc,

I was at my wit’s end AND determined to find my clarity again but on a much deeper level than before.

I knew from the moment I enrolled and listened to Erika’s audio in the course that I was FINALLY on the right track!

Her attention to detail, yet excellent ability to streamline while getting to the root of my stuckness still amazes me.

She is firm, yet gentle with her business advice, holds you accountable no matter what, and goes above and beyond to deliver exactly what you need to succeed.

It was obvious from the start of the course that Erika is zeroed-in and focused on helping each individual succeed- IMPRESSIVE!

She cares about your business and expects the same from you which supports you in upleveling your way of doing business immediately and consistently throughout the course.

Her passion for business is infectious and her business savvy on point.

This course will make you fall in love with your business all over again and more naturally confident than you’ve likely ever felt.

Sound to good to be true?  Sign-up and do the work. You’ll be elated you did.

– Denise Tilley,, Brand Coaching & Identity Design


super thin grey divider

APRIL 30 – MAY 25, 2018

The NEW Step-By-Step Product Design System That Combines …

X – Your Product (Or Service)

X – Your People

X – Your Personality


… to create a WINNING PRODUCT that sells, reliably and repeatedly.

Limited To 12 Women




One payment of $995



Two monthly payments of $525



Three monthly payments of $357


Need Help Registering? Email Me!