Erika Lyremark : Glamorous Business Guidance on Sales, Marketing & Money




The ONLY Step-By-Step Design System That Combines …

X – Your Product Or Service

X – Your People

X – Your Personality

… to create a WINNING PRODUCT or SERVICE that sells, reliably and repeatedly.




MARCH 11, 2019 – MARCH 29, 2019

Space is limited to 12 women





How To Claim Your Very Own “Corner Of The Universe” Even In The Most Overcrowded Industry


Your customers are saturated with messages from your competitors.

The marketplace is cluttered – everyone’s competing for attention.

“Shouting louder” does NOT work. (Neither does working harder.)

There’s ONE thing, though, that can put you head and shoulders above the competition.

Even if you aren’t an internet celebrity.

And even if you really don’t care whether you ever become one.

In fact, it’s the ONE thing most people are overlooking in the age of Insta-fame and Facebook bragging.

And when you dial in on this “one thing,” you turn prospects into customers and customers into red-carpet ambassadors for LIFE.

They will buy your offerings & beg for more, season after season.

They will brag about how they “discovered” you, over Sunday brunch & mimosas.

They will tweet about you, blog about you, fly halfway across the country to meet you.

So what is this ONE thing, that can create a legion of luxury allies?





How is it that ONE product or service can make ALL the difference in the success of your business?

Because a product or service that is intentionally designed and that creates raving-fan customers will:

: Virtually sell itself

: Serve those people who are dying for what you offer

: Give the world a taste of your genius – and create a fever of anticipation

Even better, it’ll give you unshakable belief & trust in your work – by tracking results & raking in testimonials.

I call it “Product Confidence.”

The unmistakable knowledge that what you do matters and has a HUGE impact on people’s lives.

And it’s as good as money in the bank.

Better, actually – since Product Confidence will automatically keep giving you revenue increases month over month.

And I’ve designed the only step-by-step design system for women entrepreneurs that’s designed to build your Product Confidence …





JOIN ME if you want to carve out your unique “best in the world” spot, in a universe of unoriginal products and services. And I’ll teach you the ONLY Step-By-Step Design System That Combines …

X – Your Product Or Service

X – Your People

X – Your Personality


… to create a WINNING PRODUCT OR SERVICE that sells, reliably and repeatedly.


By the end of TripleXpert, you’ll walk away with …

+ Product Confidence – knowing that your offering makes a difference and why people will want it, because you’re in full alignment with your offering (Bonus: this kind of alignment makes marketing and selling your product or service FUN and SIMPLE!)

+ A Product Design Brief – an actionable dossier that keeps you focused and on track (so you never again feel overwhelmed by too many ideas and too few “next steps” to take on them)

+ An Elevator Pitch – that you’re proud to share (and that sounds as natural as telling someone your name)

+ 37 Messaging Ideas – if you’ve ever wondered what to talk about on social media besides your morning coffee, this will become your go-to-list for engaging content (plus, these 37 ideas will multiply themselves, helping you create literally HUNDREDS of messages over time)


I’ll give you my very best ideas.

I’ll be brutally honest so you don’t put out a terrible product or service.

I’ll help you build your sparkly personality into your product or service so that selling & marketing is a fun adventure.

I want you to say YES! to TripleXpert, because …

I KNOW that when I bring my 25+ years of experience in product & service design, sales & marketing, spotting unseen opportunities, and my absolute obsession with making everything better, and I pair it up with YOUR brilliant ideas and expertise and skills …

Together, we’ll create a winning product or service that sells, reliably and repeatedly.

And transforms your customers’ lives, too.

It’s inevitable.




– Denise Tilley, Brand Coaching & Design Identity





LESSON 1: Make your distinctive mark so you can stand out in your industry like Lady Gaga in a roomful of nuns

You want to rise above the noise.

And you want customers to roll out virtual sleeping bags on the sidewalk outside the “doors” of your store to buy your product.

These kinds of raving fans are created because they want what only YOU can provide.


So what makes your product or service unique? Indelible? Noteworthy?

That’s precisely what you’ll discover and define in this first lesson.



In this TripleXpert Lesson you’ll learn …

: 10 no-fail rules that’ll help you slice through the noise of your overcrowded market and create an unmistakable “clink!” of crystal-clear recognition as your customer realizes YOUR one-of-a-kind product is the perfect fit


LESSON 2: Make your customers want your product or service like they want a pair of Louboutins

You’ve heard it said – if you don’t solve a problem, you don’t have a business.

We go WAY beyond this in TripleXpert.

The Christian Louboutin 6″ heel solves a problem, yes – but a luxury product like that goes beyond problem-solving.

It helps the lucky owner feel like a superstar. And the red sole telegraphs exactly how lucky they are to all the other poor mortals clumping around in their Jimmy Choos. All on a shoe with minimum real estate. WOW!


So what makes your customers want your product NOW …

… like a red-soled pair of Louboutins?



In this TripleXpert Lesson you’ll learn …

: The number one mistake nearly every entrepreneur makes when it comes to designing their product or service – and what YOU can do to instantly set yourself apart

: How to be a genius, elegant, profit-producing product designer the likes of Christian Louboutin (and yes, you can design a service offering that is JUST as luscious as a pair of red-soled pumps, guaranteed)

: It takes MONTHS of planning and “proof of concept” runs to create a product worthy of raving-fan customers, right? Not when you have my top-secret “10KQ” question to make your customers want your product or service now



“When we engage in what we are naturally suited to do, our work takes on the quality of play and it is play that stimulates creativity.”

– Linda Naiman





LESSON 3: Custom-tailor your marketing to people who want your product or service NOW (not later)

Who are your dream customers? How would you like to be perceived?

We’ll figure it out – because your product or service isn’t for everyone.


Repeat after me: You DO NOT have to settle for “just any” customer.


You DO NOT have to desperately market to anyone and everyone.

And in fact, you’ll discover that businesses that are discerning ACCELERATE!



In this TripleXpert Lesson you’ll learn …

: Why customer avatars, ideal client profiles & demographics end up leading you further away from who you REALLY want to serve – and the counterintuitive strategy that’ll bring you MORE customers in less time than ever before

: The single most important piece of marketing collateral that will help you attract perfect customers – and how to create it immediately and share it with your prospects at multiple touchpoints, like “BOOM!”


LESSON 4: Develop viewpoints that make your customers line up for your products and services (think Apple-like fandom)

People LOVE products & services with STRONG viewpoints.

And products & services with STRONG viewpoints SUCCEED.


Because when a product or service has STRONG viewpoints, their customers know exactly what they’re buying. And people love spending their money on products & services they know, like & trust.

Think Mac vs. PC.

Lululemon vs. Athleta.

Target vs. Walmart.


So what do you really want to say? (And why aren’t you saying it?)

When you build your viewpoints into your product or service  – you turn your customers on and everyone else OFF.



In this TripleXpert Lesson you’ll learn …

: How to boldly shape your viewpoints to match your unique product or service

: 3 secrets to crafting strong viewpoints that quickly attract perfect customers

: How to bring your strong viewpoints to the marketplace in a way that drives your product, and your profits, forward



‘You can’t use up creativity. The more you use, the more you have.’

– Maya Angelou




LESSON 5: Design brainstorm – to make your product or service undeniably YOU

Is your product or service unmistakable? Like the quilting on a CHANEL handbag?

Can people pick your product out of a crowd? Like spotting a Birkin in a sea of LeSportsacs?


Here’s a well-kept secret about creating world-class product: Simplicity SELLS.

LESS is more – unless we’re talking about confidence – in which case more is more.



In this TripleXpert Lesson you’ll learn …

: How to make your product or service unmistakably YOU – in a way that makes your ideal customer care and want to buy from you

: The ONE surprising element your product MUST have – if you want to get known for it and have prospects falling all over themselves to get ahold of it

: My 3 fail-proof methods to get your creative juices flowing – especially if you think you’ve run dry (I’ve used these exact methods to create millions of dollars out of my ideas and help my clients do the same – and I know that you can, too!)


LESSON 6: Design your product or service to sell, reliably and repeatedly

When you create like an artist, your ideas pour out of you – and feel glorious, true & right. But you want to make money too. LOTS OF MONEY!


Unfortunately, having a cool, hip product or service isn’t enough to be successful. You have to understand why it WILL sell & why it WON’T sell. 



In this TripleXpert Lesson you’ll learn …

: The number one reason mistake almost all creative entrepreneurs make when bringing a new product or service to the marketplace – and the tiny tweak YOU can make that will set you apart

: The “Profitable Five” – my closely-held secret set of 5 questions to ask yourself when you want to troubleshoot why your brilliant, beautiful product won’t sell, and exactly how to get it moving

: 5 ways to believe in your product or service, even if no one else does (miss this, and you miss out on money making opportunities right in your own ‘backyard’)



‘There is only one of you in all time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost.’

–  Martha Graham





LESSON 7: Price with confidence – so you neither undercut yourself, nor overprice and find your product or service falling flat

I won’t sugar coat it – I EXCEL at pricing strategies.

And marketing strategies.

And sales strategies.

And …


Want my confidence to rub off on you? And onto your business?



In this TripleXpert Lesson you’ll learn …

: How to have integrity & confidence in your pricing, and the simplest way to instantly multiply the value of your product

: My 4 controversial viewpoints on pricing – and why they work like gangbusters to increase revenue

: Why ‘charging what you’re worth’ is the kiss of death to profits – and my foolproof 3-step formula for exactly how to price instead


LESSON 8: Nail your messaging so you can talk about it confidently, anytime, anyplace

Would you like to always know what to say about your product?

Make it easy to pitch magazines?

Or even get recommended on Oprah’s Favorite Things?


Then you need a variety of intriguing messages – ones that you can ‘wear’ again, and again, and again.


(Want an example? Some people doubted me. ‘Who’s going to hire an ex-stripper for (glamorous) business guidance?,’ they’d say. Nowadays those same people are begging for my time.)

If that’s not an “if I can do it, so can you story – then I don’t know what is …



In this TripleXpert Lesson you’ll learn …

: How to live your message in your day-to-day life – because the more you live your message, the more you believe in your product, and the more product confidence you have

: The 3 questions that are guaranteed to reveal your Oprah-worthy messaging

: How to get your customers as freakishly excited about your product or service as you are

: How to not bore your customers with the same sales message repeated over and over again in the same place – you’ll walk away with 37 ways to say how much you love your offering




‘Erika is like ANNA WINTOUR – except for business.’

– Sarah Ashman-Ancalmo, Creative Director & Style Maker


Erika has the charisma of a Superstar. The smarts of a Mogul. The instincts of a Maverick.’

– Victoria Prozan, Textile Artist & Visual Communicator


‘She can’t step into a salon, restaurant, or post office without insta-cataloging 17 ways the biz could be stronger, more irresistible, more elegant – and her instincts are impeccable.’

– Alexandra Franzen, Author, 50 Ways to Say You’re Awesome


Here’s the (glorious) truth about designing your perfect product or service.

// When your product or service feels as unique as you are, you feel confident & clear about what you’re doing – and where you’re going.


// Marketing, selling and branding your product or service will feel easy, natural and elegant. No need to check your real personality & values at the door.


// You’ll have exciting messages. Ones that you can’t wait to share all over social media.


// You won’t get bored or second-guess yourself. You won’t worry that you’re doing it wrong. Because your product or service is a direct expression of your genius – flowing with inspiration and originality.


// You’ll experience a newfound trust in yourself. Editorial. Decisive. Confident. Bold. (You might even feel sexier!)


// Decision-making becomes easier, because you know exactly what you’re up to and where you want to go – even if it goes against what everyone else in your industry is doing.


// You’ll know your worth in a way you never have before. Negotiating will become easier because you’ll naturally select opportunities based on your chosen path, rather than thinking you need to jump on everything out of fear.




I’m just scratching the surface here – because in TripleXpert there’s room for organic creation, and the opportunity to tailor everything to suit your needs.



‘Take any challenge as a creative opportunity.’

– Alexandra Watkins



So – tell me – do you think we’re a fit?

I’m looking for women who are

X – Motivated

X – Sassy

X – Soulful


And want their product or service to be more

X – Purposeful

X – Profitable

X – Powerful


Sufficiently intrigued?




Twice a week for 3 weeks, you’ll get on the line with me and 11 other smart, passionate women for Product Design Workshops to help you design an original product or service that sells, reliably & repeatedly.

I NEVER give out generic advice or cookie-cutter templates. (Famous for it.)

These workshops are in-depth & comprehensive. I stay on the line until every participant gets the help she needs to design an original product or service.

In these workshops I’ll be …

: Answering your questions on the TripleXpert Lessons.

: Coaching you so you design your perfect product or service.

: Bringing in my 25+ years of business experience – generating millions of dollars in sales – to help you create your own perfect product. Ultra-Flattering. Competition-crushing. Packed with your personality.

Women have told me these calls alone have changed their lives.

In fact, here’s a quote from one of my clients, Suzanne:

“Erika has a way of cutting through all the back-chatter in your head, and pulling forth the most important gems for you to work with. She can pinpoint where you’re cheating yourself, call you on your bull, and really make you think about where you’ve been lurking in the shadows of your own business.

She does this from a place of immense compassion, and the desire to see you succeed. She sees the strengths you’ve never put into play, the talents you are ignoring, and allows you to invest yourself with confidence, power, and the genius to succeed.”

Hold on – it gets even better.



It’s important to stay on track, so you’ll connect with me via email or the Voxer app for help with designing your product or service.

It’s awesome. You’ll get private “voicemail” type messages from me where I will share my thoughts on your product, give you new ideas about what to do next, and inspire you to go further than you’ve ever gone before with your product and your business. And you can leave me these same kinds of messages asking for clarification or just sharing new ideas you may have during our time together.



TripleXpert is limited to 12 new women – which means you not only get tons or personalized attention from me, but you also get an exclusive network of smart, talented entrepreneurs – just like you.

A group who not only GETS what you want to accomplish, but ENCOURAGES you – and cheers you on.

You’ll be able to network, test your ideas, show off your new marketing ideas, and get feedback on your product or service in a fun & cozy environment.

We use Facebook (a private group venue of course) as our rendezvous point.

All calls are recorded (to capture our collective genius) and then emailed out that day – so if you’re unable to attend? No worries!

And did I mention a WINNING  PRODUCT OR SERVICE that sells, reliably and repeatedly :)

And remember, you’re doing it YOUR way.

Your values, your vision, your voice.

Nothing cookie-cutter, nothing forced.

Although I WILL hold your feet to the fire on delivering the product or service you set out to create.

(You will LOVE the accountability, though – I’m just bossy enough to make you want to get to work, and just charming enough to make you forget you just got bossed around.) ;)



‘Erika gets business. She gets sales. And she gets what people want in the marketplace.’

– Tracy Matthews, Bespoke, Fine Jewelry Designer & Founder of  Flourish & Thrive Academy


‘One astute observation from Erika, changed my business and eliminated my competition.’

– Michelle Mazur, Ph.D, Speech Designer & Idea Architect.


‘Erika Lyremark has an intuitive mensa-like grasp of business.’

– Holli Thompson, Author, Discover Your Nutritional Style, CHHC, CNHP





Let’s make your product or service impeccable.


Swoon worthy.


Purposeful & profitable.

Results oriented – and revenue driven.


Packed with your personality-

designed for your perfect people.


MARCH 11, 2019 – MARCH 29, 2019

Space is limited to 12 women


1 Payment of $999.00

3 Payments of $357.00

6 Payments of $189.00


Need Help Registering? Email Me.



I already have a product or service, can I still benefit?

Absolutely. If you love your offering, but are struggling to sell it, sign up. We’ll uncover the shifts you need to make to turn your product or service into a WINNER that sells, reliably and repeatedly.

Were you really a stripper for 9 years?

Yes. And I hid it for fear it would ruin my business. But I learned to take what some would consider a liability and turned it into my greatest branding asset. I can teach you to do the same.

I’ve already taken so many business programs. Why would I want to do TripleXpert?

Do you have a WINNING product or service that sells, reliably and repeatedly?

If you said hell yes! you shouldn’t join TripleXpert.

But if you said NO to the above question, then sign-up.

I’m so busy. How can I make time to do TripleXpert?

If you want a winning product or service that sells, reliably and repeatedly, you’ve got to make it a priority. Anything else is an excuse.

You can figure out how to make it to class (or listen to the calls later) and do your homework when you’re truly committed.

Here’s the weekly time commitment for TripleXpert:

2 hours – homework

2 hours – group-coaching / product design calls

Approximately 4 hours per week x 3 weeks = 12 hours

If having product confidence and designing a winning product or service that sells, reliably and repeatedly isn’t worth 12 hours of your time, then clearly, being stuck is your thing. Is that okay? Well, only you know for sure. 

I travel a lot for work. How do I access the class? How is the course delivered? What format is it in?

If you have access to a phone and a computer with Wi-Fi, you can do TripleXpert! If you miss a day, you’ll still have complete access to all the call recordings. They’ll be delivered to your inbox that day.

I won’t be able to make all the group-coaching / design calls. Will it still be worth it? Are there call recordings available?

Yes, but the calls are where you can get personalized attention and ask questions. If you can make some of the calls, you’ll get the full force effect of TripleXpert. All of the calls are recorded as well and emailed straight to your inbox that day.

I’m not clear on the product or service I want to design. Does it make sense for me to join TripleXpert now?

TripleXpert is for women who already have a product or service in mind. Or a product or service they want to make better so that it sells, reliably and repeatedly.

I'm still working a full-time job. Can I still benefit from TripleXpert?

Yes. Many TripleXpert ladies are still in the corporate world. They listen to the recordings and do their homework in the evenings.

Is TripleXpert for service-based businesses or product-based businesses?

Both. While the majority of my clients are service-based entrepreneurs, everything I teach is 100% applicable to a product-based business.

What kinds of women sign-up for TripleXpert?

All kinds, literally.

Everyone from established business owners, product-based entrepreneurs, coaches, healers, designers, copywriters, CPAs, lawyers, nutritionists, real estate professionals, etc.

I am not on Facebook. Can I still take TripleXpert?


Can I share the class materials with my team or a friend?

No. All course materials are for your use only. The Facebook group is confidential and sacred—absolutely no showing or telling.

What happens in TripleXpert stays in TripleXpert.

I’m not comfortable posting my homework in a private Facebook group.

The key word here is “private”. No one outside of your fellow TripleXpert ladies will see what you write and the benefits of posting are massive. For instance:

: When you post, you push your business into action. You cannot think your way to success. You must take action.

: TripleXpert ladies find it liberating to put it all out in the open. Nothing to hide, nothing to fear. When you start being honest about what you want and where you’re stuck, others will step up to help you.

The American Society of Training and Development (ASTD) offers these statistics on the probability of completing a goal:

10% when you hear a goal;

25% when you consciously decide to adopt it;

40% when you decide when you’ll do it;

50% when you plan how you’ll do it;

65% when you tell someone about your commitment to doing it;

95% when you establish a specific accountability appointment.

…which is just one reason why TripleXpert produces results! 

Are there call recordings available?

YES! They are emailed out the same day.

I've never used the VOXER app. Do you offer trainings on it?

YES! There’s a complete video library on how to use it.

My business is new. Can I still join?

YES! As long as you know what product or service you want to design.

Can I work on more than one product in TripleXpert?

No. Because of the high-levels of attention & details I provide in TripleXpert – you are only permitted to work on one product or service. Women who try to work on multiple projects at the same time do not succeed in the program. You must commit to being laser-focused so you can design & develop a WINNING product or service that sells, reliably and repeatedly.

Is there a calendar?

What if I change my mind? What's the refund policy?

TripleXpert is not an info-based program but a personalized experience where you have access to my brain, heart, time, and energy. I create customized solutions for you based on my 25+ years experience at building successful businesses. I also tailor my ideas to your unique needs and circumstances, but only YOU can implement those ideas. I can’t offer you an “escape hatch” and expect you to show up fully.

And I’m 100% confident that you will receive amazing results from TripleXpert IF you are willing to put in the commitment required to succeed.

If you ask questions on all 6 of the LIVE product design workshops and turn in a completed Design Brief on or before March 29, 2019, and are not satisfied with your results, Lyremark, Inc. will refund 100% of your investment within 5 business days. Your refund request must be emailed to by March 29, 2019.

Here’s the fine print: Refunds will not be issued for changing your mind. I don’t accept excuses or want excuse makers in TripleXpert. If you struggle with commitment, don’t sign up. TripleXpert is for serious entrepreneurs.

How do I contact you with other questions?

‘I’ve known Erika for few years now.

And whenever I work with her,  I’m so energized by her presence, coaching, and ideas. Sooo many ideas.

I recently came back from vacation, and opened her email. And there it was her TripleXpert invitation.

The invitation to participate in TripleXpert sounded amazing – but I didn’t have any product in my mind.

However, there was this feeling inside of me that I should do it. So I signed up with the idea of creating a product that I had in the back of my head.

When we started the program she realized that every time I spoke about my program I wasn’t that excited about it. And I felt the same way.

However, every time I talked about Instagram – and how Instagram changed my life – she could feel my excitement over the phone. And she was the one who gave me permission to explore the idea of creating a program about Instagram.

And that’s what I did! In the following 3 weeks I created Instagram Obsession and this would have never happened if I didn’t hear my calling for signing-up to TripleXpert.

TripleXpert is created in such a way where everything starts falling into place.

At the beginning you just think, breath, and talk about the product you’re creating. Erika makes you go so deep that you start finding and writing gems about your product that you didn’t know where they came from!

I feel so confident in my product that it’s hard to explain. I’ve never felt this way about any of my services in all the years I’ve been in business. I now understand what she means about people not having sales problem…when you know your product to the core selling it becomes not only easy but super natural.

I hadn’t even finished polishing my sales page and I sold 3 spots for my Instagram Obsession program.

I now understand the madness to her method! It’s genius. And simple. Erika’s obsessed with her clients and the products they’re creating. When you dive into her inner circle, there’s no turning back. I will never ever create another product or service without going through her TripleXpert product-design-system.

If you feel nudged to work with Erika, do it. I promise she’ll change your life forever.’

– Agustina Palacio, Founder, Nina Swimwear & Instagram Obsession



‘What I really really got in TripleXpert boils down to one word:


When I started my tennis apparel design company, I LOVE MY DOUBLES PARTNER, I was so passionate and excited – but then things went wrong …

Bounced checks from wholesalers

Bad sewers

Low sales

… And I lost my love for my tennis dresses (and my company).

But now? I’m ON FIRE.

The whole TripleXpert experience:

  • Erika’s brilliant coaching on Voxer
  • The group calls
  • The Product Design Brief (especially the Product Design Brief – because it’s like a mini-business plans and it helped me create 103 marketing messages)

Helped me realize what I’m really up to – the bigger picture – and I fell back in love with my company.

BEFORE TRIPLEXPERT: I was just posting + praying
AFTER TRIPLEXPERT: I create an INTENTIONAL client experience from marketing to product delivery

BEFORE TRIPLEXPERT: I thought that any tennis lady was my client
AFTER TRIPLEXPERT: I have a SPECIFIC perfect customer manifesto that clarifies where I find them

BEFORE TRIPLEXPERT: I sold a product

What did you create in TripleXpert? I already had a product (tennis dresses) – so instead, I refined what I had already created: Court to Cocktails luxurious tennis dresses.

Why should someone signup for TripleXpert? Are you kidding? It’s INVALUABLE for clarity and alignment. I don’t know how I ever did business BEFORE TripleXpert. Every Woman who wants to have a clear road map from-their-vision-to-success-NEEDS to work with Erika.

How is TripleXpert different from other business coaching programs? Instead of being TOLD what to do (I hate that) I am GUIDED to hear my own inner Divine Voice and have CONFIDENCE to listen to it. NO ONE knows my business and intentions better than ME – but this program SHINED A GREAT BIG LIGHT on it.

How has TripleXpert increased your product confidence? By knowing who my ideal client is – I am connecting with the RIGHT women who LOVE my product to bits – which has increased my confidence and energy to move forward.

What specifically did you love about TripleXpert (and working with Erika)? Erika’s a MASTER at seeing my genius and unfolding it in me.

The program combines just the right amount of ACTION + INTROSPECTION.

In 30 days – I feel COMPLETELY EXCITED, CONFIDENT AND ENERGETIC to make my tennis dresses and sell them.

I can’t say enough good things about TripleXpert. But I will leave you with this … If you’re serious about having a FUN & FULFILLING business that makes money, sign up for TripleXpert right now.

Don’t wait. Don’t delay. You don’t have to keep suffering. Let Erika help you.’

– Adeline Arjad Cook, CEO, I LOVE MY DOUBLES PARTNER!!!


‘My business working with speakers to write a speech that gets them booked and paid was going along fine except for two things.

Thing #1: even though I’m excellent at what I do – and get amazing results for my clients -selling my services was a long, hard, slog.

People viewed what I do more as a luxury than a necessity.

Thing #2: I was 100% burned out on talking about the tactics of how to book and get paid to speak.

After 6 years of creating that kind of content, I couldn’t bring myself to do it anymore.

I went back to my WHY for my business which is – communication changes the world.

I was appalled at how far I strayed from that mission. I knew I had to get back to it.

Fast forward to the biggest aha of my business – I created a messaging framework based on social movement theory called the 3 Word Rebellion.

Erika immediately saw the potential in this idea. And invited me to join TripleXpert. But I was hesitant. I already had an idea how to create the 3 Word Rebellion as a messaging service. And I didn’t think I needed her help.

But during a quick phone call with Erika, she surprised me and gave me the exact words to describe the 3 Word Rebellion.

The 3 Word Rebellion is the hook. It’s the change you want to create. It’s the ultimate pitch. It’s the story you’re telling. It’s the topic you want to be known for. It’s the action the audience should take. It’s everything wrapped up in three words. The 3 Word Rebellion instantly gets people to sit up and pay attention.

I knew I had to join. And I’m thrilled with the results.

Because of TripleXpert, I developed the 3 Word Rebellion Messaging Intensive into a simple product that delivered clear results to my clients.

Now when I’m on sales calls people immediately get why they need the 3 Word Rebellion Messaging Intensive. What’s really amazing is they start selling themselves on it during the call.

They need it.

They want it.

They buy it.”

Sales are *finally* easy, quick, and fun.

I have a product that I am freakishly excited about. I feel invigorated in my business. Most importantly, I’m making the difference I want to make in the world.

Having Erika on your team seeing your genius helps you create something even better than you could dream up on your own. People will WANT it.’

– Dr. Michelle Mazur, CEO, Communication Rebel, Founder & Creator of the 3 Word Rebellion


‘Before TripleXpert, I packaged my business ideas based on what I was seeing others do. I had big ideas in need of consolidation and focus. I was flailing and hoping for the best.

Erika helped me build a signature program that’s built to last.

Finally, I have a sturdy business model and no longer have to start from scratch over and over again.

Without TripleXpert, there’s no way Everyday Wonderland would be as clear, simple, and purposeful as it is now.

Erika helped me pare it down to the essentials: defining its core and leaving out what I felt like I ’should’ include because I saw it done elsewhere.

Now I feel confident when I talk about Everyday Wonderland and pitch it to potential members.

TripleXpert is an experience as fun and high fashion as Erika’s Instagram exemplifies. Her superpower is business tailoring: she spots your unique strengths, and shows you how to make them shine in your business offerings.

TripleXpert’s strength is that it is utterly individual, with eyes on you and your business.

Sign up for TripleXpert if you’re ready for clarity, focus, and confidence.

Business doesn’t have to be as hard as you’re making it.

And the best part?

Erika demands that we have fun. Somehow, that’s where the best ideas lurk anyway.’

– Xandra Robinson-Burns, Heroine Training & Personal Development Leader


‘Before TripleXpert, I was frustrated and ready to “break up” with my business.

The problem I was having is that I would regularly survey my audience and adapt my offerings to give them what they wanted. But when I created what they said they wanted, no one purchased regularly.

No matter how many testimonials I had, how much I surveyed my audience, how much I tested, tried, and marketed … sales only trickled. Despite all the praise I got from customers and peers (and my 10,000 followers on Instagram) I couldn’t get consistent enrollment to just work. 

Selling was constantly HAAAARD.

Inside TripleXpert, Erika asked me exactly the right questions so I could look at my offerings with a fresh perspective. And then she helped me design my new program, You Are A Babe: A Monthly Membership to Lose Weight, Feel Good About Yourself, + Look Great In Photos.

The program was designed based on the 3 things that light ME up the most each day: teaching people self-love, self-care, & how to take gorgeous photos of themselves at home alone with just their iPhones!

In the first week of launching & promoting You Are A Babe, I gained 20 new members and 10,000 new Instagram followers. The amount of reposts, interview opportunities, and shares of the program exploded.

People freaking LOVE the concept and it shows. New members sent messages like “I’ve never seen anything like this! This is exactly the kind of thing I’ve been looking for! So excited that you’re doing this!” It goes to show, what customers say they wanted and what they’ll actually pay for are not always the same thing!! Thanks for pointing that out (and for everything!), Erika!’

– Betty Jean Bell, CEO, BeingBadass, Body Confidence Model + Coach


‘Even though I’m a seasoned instructor with decades of experience, I was confused, unclear, and lacked of confidence in my new program, SexyAF 21: A Clean Eating Program for Women “After 40”.

I had so many ideas!  Erika sees things in you that you didn’t even know was possible. She has a way of drilling it down. And keeping it simple, effective, and focused.

I had no idea I could create such a dynamic health & wellness program in only 4 weeks.  Erika not only gave me the perfect blueprint to help me create it, she also gave me a design-system I can use again and again.

Now I’m clear, confident and “getting shit done”!

Erika is the Business Mojo Whisperer … she knows exactly what you need. And will guide you to your truth so that you move through the world on your own terms

You not only get hands on expert advice, but a tried and true blueprint. Erika doesn’t tell you to do it “X” way. She wants you to enjoy your business – while you grow your business in a way that works for YOU.’

– Debbie Moore Johnston, Founder, SexyAF 21


‘I’ve been trying to get Self-Magic School off the ground since forever.

Although I truly believed in it, I was stuck with messaging, communicating value, and figuring out a sustainable business model that also fits my style.

Erika gave me back my confidence–and my wings. She saw my powers and the potential of my offering, immediately: How needed it is, whom it will serve best, how to make it work.

Her lessons are invaluable. Her advice unexpected. Her work ethic and communication style, unparalleled.

Although she looks overpowering (whip n’all), in fact, she empowers YOU. (And she has great taste in pop culture.)

Within less than a month of working with her in TripleXpert …

-I crafted a signature program, ready-to-go, that really delivers my viewpoints, values and meets the needs of the marketplace. #HugeWin

– I have a sales page

– I have an opt-in just for Self-Magic School that I’m excited to share.

– I outlined my first Self-Magic Live retreat, and already booked the place and the dates!!!!! Wowa!!

– I no longer feel rushed and anxious in group calls, or guilty when I want to ask another question…

– I started meditating.

– I dramatically reduced my running time per mile :-)

For the first time I experienced what a real co-creator and success partner feels like. I’ve never gotten this kind of support from anyone (online or off), and all that in the shortest amount of time, and in spite the worse time zone difference possible.’

– Monicka Clio Sakki, Creative Director | Brand Expert | Self-Expression Coach

‘Erika knows who you are and what you are about. SHE GETS YOU. I mean really. I have worked with several coaches and no one really understood what I was doing.

This (among many other talents) makes her stand out from the crowd.

And the miracle is, she gets you more than you do ! She goes DEEP and pulls the expertise out of you, out from all the gunk you are hiding under.

She strips away (as the former stripper she was !) the necessary and leaves you with what will make your product stand out and shine.

TripleXpert is a master program where you explore with laser precision what your program delivers, who your perfect partner (ideal client) is and who you want to work with, what your viewpoints/opinions are, and  how you need to embody your message by being the living example of your product.

Her process is what gave me the confidence I needed to make my private program Impulsion, my main offer and move away from coaching group programs that I am not excited to do at this point.

Erika teaches product confidence as the core element that boosts sales. Her motto is : « You don’t have a sales problem you have a product confidence problem. »

The day after my cycle of TripleXpert came to an end, I booked a new long term private client who is a delight to work with and 11 days later another private client who is a pleasure to coach. And my sales page wasn’t even up!

TripleXpert worked it’s magic with barely any marketing effort, just by giving me the inner certainty of the value of what I was offering in other words product confidence !

Although Erika warns against business crushes, I definitely have a crush on her.’

– Karen Vago, Genetic Eating Expert


‘I remember when the email about TripleXpert came in: I was signed up 5 minutes later. I just knew it was the right thing for me.

Over the years I’ve created many programs, but the way Erika set this up makes you look not only at the content, but at all angles. It especially helps you get to a deeper layer of WHY you are offering this product or service and what the added value is that you offer—your unique ability.

I really loved the entire process and Erika is brilliant in keeping you on track. She genuinely cares about you and your success. The Voxer support is so valuable—each day Erika has your back with insights and support. You also get valuable feedback from your peers, and it’s great to go through the process together. I’ve met wonderful, powerful women and truly enjoyed interacting.

Never before have I been SO excited about offering a program and seeing deeply why this is needed, and how this program allows me to support and serve those who need my services.

I kinda fell in love with my own sales page—as crazy as that may sound. But it feels so very aligned and all ME.

I started TripleXpert with an idea and ended up with …

  • A gorgeous sales page,
  • A powerful new opt-in (my sensitivity quiz)
  • And a deeper understanding of what I bring to the table.

If you want to create your new signature program then I highly recommend TripleXpert. It’s intense and deep and worth every minute!’

– Iris van Ooyen, Author & Creator of Bright Eyes


‘Life before TripleXpert was chaotic and confusing.

I was going back + forth with ideas on what I wanted the #tribebox to look like/represent/etc and Erika really helped to find CLARITY through all of this. Erika really knows how to reel me back in and focus exclusively on the present and how my product is going to be successful moving forward.

What surprised me most about TripleXpert was how after just a few lesson sessions with Erika on our weekly calls, the clarity that I got for the mission of the #tribebox was incredible. I was way overthinking things + Erika really helped me to find the TRUE PURPOSE of what this business model is and how to make it extremely successful.

The results I’ve gotten with TripleXpert are incredible in that the things that I was dragging my feet on are now set in place and moving forward. The website is almost finished, the #topknottribe membership group is closing in to launch, the #tribebox subscriptions are growing and accelerating and the income is starting to flow in!

The clarity that you’ll get in TripleXpertfor your mission/vision is incredible!

Erika is a problem solver and is so good at what she does!

She gives the information to you straight and tells you EXACTLY what you need to hear to make your product/service SUPER successful! The Voxer communication is so helpful and you truly feel like you have a 1-on-1 coach instead of always in a “class” setting.

I actually FEEL confident in reaching out to potential sponsors for the #tribebox and have gotten so much more clear on what our membership group is going to entail as far as content goes.

What I loved the most was putting all of our homework assignments into the final Product Design form. Seeing that it actually LOOKS LIKE A REAL BUSINESS is such an awesome feeling! Not only that but when Erika “toot toots” your product, it truly makes you feel like a million bucks!’

– Kendra Lambert, CEO, Kendra, INC, Tiny Tots+ Top Knots + #thetopknottribe


Before TripleXpert, I had a million ideas for how I wanted to coach women to expand their influence and authority. A million ideas and one huge problem: I couldn’t get all my brilliant brain-children to play together.

TripleXpert is a messy process, but I’ve trusted Erika to guide my business for years. I knew if I put in the work, I’d get the results I needed. And I absolutely did get every result I wanted and more.

I’ve been fairly successful on the “winging it” plan so far, but now I know what I’m doing in a deeper way than ever before. I can pinpoint my audience with crystal clarity and give them exactly what they need to build and nurture powerful bodies of work that expand their influence and authority in the world.

Before TripleXpert, I questioned whether what I had to offer was truly valuable. Now I have extreme confidence that Portfolio will help countless women build better businesses, meatier movements, and kickass careers. Because a world where more women lead is a better world indeed!

– Lela Davidson, Author, Blacklisted from the PTA & Creator of Portfolio


Before TripleXpert, I was just playing around with the idea. But after, I have a clear vision for Copy Edit School and have even started developing course materials.

Because of Erika and TripleXpert, I uncovered what’s really holding me back—product confidence. I knew her program addressed this problem, but I didn’t actually think I’d work through it in such a short amount of time.

My biggest takeaway? I hold all the cards to be an expert. I just have to show people why I’m the right choice.

Erika taught me to embrace something I already knew…not all copy editors are created equal. I’m the right choice because I make editing copy effortless.

If I hadn’t signed up for TripleXpert, I’d still be second guessing myself. And Copy Edit School? That would still just be a pipedream.’

– Autumn Tompkins, The Grumpy Grammarian, Copy Editor


“I tried MULTIPLE programs and coaches in the past and was always struggling to get myself grounded and concise enough to actually make an impact … AND A SALE.

It wasn’t until I did TripleXpert that I was able to focus in and make that happen. Erika’s system is so clear and concise, that as long as you show up and you do the work, it’s impossible to not create an incredible outcome from working with her.

In 4 weeks I did more work than I have in 5 years. And I’m finally ready to be seen as the TripleXpert I am in my field. and I have the confidence to back it up.  

Before TripleXpert I struggled with knowing what it was that I was bringing to the table and creating a way to offer it to the world. And thanks to Erika’s incredibly grounded system, I was able to take my 8 years of spiritual and energetic training, my 20 years as an actress, and my lifetime of experience and channel it into the powerful system that I knew I always wanted to create but couldn’t figure out how.

In just 4 weeks, I had ShaktiBOMB designed and ready to go and I also knew EXACTLY why my work and my passion is a much needed missing section of the marketplace. The truth is I had it all along, but now I have the confidence and belief that what I am offering not only works, but is an incredibly powerful way to access your subconscious to clear out your blocks so you can tap into your own creative potential and create the life you’ve always wanted.

If you want to know a secret … I wasn’t feeling Erika for a few years. Turns out, I had my own personal beef with being seen as a powerful, confident woman. This made me resist her and second-guess whether she was the one for me. By finally trusting my instincts, I learned that sometimes that thing we think we don’t need is the very thing we DO need. Erika has been the missing link for me in a major way. I found so much healing and clarity by being in her circle and I’m so glad I finally followed my gut and joined.

Thanks to TripleXpert and Erika’s guidance, coaching and wisdom I have created the platform of my dreams and I’m so excited that I love working on my business every day. And that is NOT something I was accustomed to in the past. She helped me find the confidence and right energy to intentionally create ShaktiBOMB.

I’ve gone from dreaming about having sold out programs to making it a reality, and it feels AMAZING! And I could not have done it without TripleXpert.”

– Katie Kozlowski, Master Energy Coach & Spiritual Trainer


“7 years ago I stumbled upon a retail space I loved and suddenly envisioned a whole new business and life.

To pull it off meant changing everything.

It meant a ton of work and getting organized enough to open my own skincare spa while simultaneously working as a Skincare Sales Rep, Licensed Esthetician, Spa Manager AND Yoga Instructor!

I had to do it right. I had to build my own bridge to my new life without burning any other bridges in the process.

As “luck” would have it, I ran into Erika right at the beginning of that journey and joyfully jumped on board to work with Erika. Her process helped me create my strategy for success in my new business. Now that I have a thriving, incredibly successful practice, I am seeing the opportunity for growth and the necessity to Level Up again and create the next phase.

I found myself wishing to work with Erika again. One day, “luck” struck again, as I received an email from her, inviting me to her next-level product design course & workshop, TripleXpert.

As I read the email, I knew that a container to create my product with Erika’s coaching was exactly what I needed to bring my product from an idea to a real business, and that with Erika in the picture, I would have all the Product Confidence I needed to succeed at this venture, too.

Investing the time and money into Triple Xpert helped me to make time for this in my life, follow the process and voila! Just as promised, I have a Product Design Brief complete!

I’ve learned through my experience as an Entrepreneur how crucial excellent business coaching is.

When I look at the lives & businesses of my colleagues, I can see the differences in the ways they live and the ways they work – those who work with great coaches and those who do not.

Those who do are the ones living lives we all admire.

They are relaxed & happy.

They are enjoying the process.

They are finding more balance.

They are trusting that things are going in the right direction.

Those who do not are working too much and can’t break the cycle.

Erika is a seasoned & skilled coach. In her years of experience, she has created and refined her processes so they are simple, relevant & effective for getting results.

Erika will keep your entrepreneurial mind & spirit whipped into shape so you can make magic in your business and your life!

If you are ready to work on creating a product or growing your service-based business to the next level, you need more than luck.

You need a strategy. You need support.

If you are lucky enough to have Erika, you’ll be set to soar.”

– Maggie Miley Kelly, Esthetician / Owner / Educator, Complexions On Carter Skincare Boutique

MARCH 11, 2019 – MARCH 29, 2019

Space is limited to 12 women


1 Payment of $999.00

3 Payments of $357.00

6 Payments of $189.00


Need Help Registering? Email Me.