Erika Lyremark : Glamorous Business Guidance on Sales, Marketing & Money



The ONLY Step-By-Step Design System That Combines …

X – Your Product Or Service

X – Your People

X – Your Personality

… to create a HIGH-VALUE product or service that sells, reliably and repeatedly.



JULY 29, 2019 – AUGUST 16, 2019

Space is limited to 12 women






If you want to launch, scale, or go premium in your business, then I know how to help you do just that.

 No, it’s not by scratching and clawing your way into becoming (maybe) the next internet celebrity.

And it’s not about “shouting louder” in an overcrowded marketplace (in other words, ANY marketplace in 2019).

And it’s definitely not about working yourself into exhaustion trying to best your “competitors” (who, let’s be real, are not your competitors, because you’re in a class by yourself!).

There’s just ONE thing that can put you head and shoulders above the competition.

And when you dial in on this “one thing,” you turn prospects into customers and customers into red-carpet ambassadors for LIFE.

They will buy your offerings & beg for more, season after season.

They will brag about how they “discovered” you, over Sunday brunch & mimosas.

They will tweet about you, blog about you, fly halfway across the country to meet you.

And when you have customers like these — you can launch, scale, and go premium in your business like never before.

So what is this ONE thing?

A HIGH-VALUE product – or service – that changes lives and sells, reliably and repeatedly.




How is it that ONE high-value product or service can make ALL the difference in the success of your business?

Because a product or service that is intentionally designed will:

: Virtually sell itself

: Serve those people who are dying for what you offer

: Give the world a taste of your genius – and create a fever of anticipation

It’ll also let you:

: Launch your business from “idea” to INCOME

: Scale your business with repeat, consistent sales

: Raise your prices and go premium (by providing even MORE value to your customers)

Even better, it’ll give you unshakable belief & trust in your work – by tracking results & raking in testimonials.

I call it “Product Confidence.”

The unmistakable knowledge that what you do matters and has a HUGE impact on people’s lives. 

Product Confidence is as good as money in the bank.

Better, actually – since Product Confidence will automatically keep giving you revenue increases month over month.

When you have Product Confidence you can …

Launch your business

Scale your business

Go premium

And I’ve created the only step-by-step design system for women entrepreneurs that’s designed to build your Product Confidence …





JOIN ME if you want to launch, scale, or go premium in your business. And I’ll teach you the ONLY Step-By-Step Design System That Combines …

X – Your Product Or Service

X – Your People

X – Your Personality


… to create a HIGH-VALUE product or service that sells, reliably and repeatedly.

By the end of TripleXpert, you’ll walk away with:


Knowing that your offering makes a difference and why people will want it – because you’re in full alignment with your offering.

(Bonus: this kind of alignment makes marketing and selling your product or service FUN and SIMPLE!)


An actionable dossier that keeps you focused and on track (so you never again feel overwhelmed by too many ideas and too few “next steps” to take).

Clients have told me that they return to their Product Design Briefs, again-and-again, to help them …

: Artfully overcome objections so they can close the deal at pitch meetings

: Expertly promote their product or service on podcasts & interviews in a way that doesn’t sound salesy

: Masterfully talk about the results they get for their customers in sales conversations (which guarantees a higher-close rate)

: Cleverly craft their marketing plans to create content that converts (instead of posting and praying)

: Develop competitive promotional strategies that outshine, out-create, and outplay their competition

: Write clear, compelling, and competitive sales pages


You will never again feel awkward or uncomfortable when someone asks you, “So, what do you do?” Instead, you’ll have an elevator pitch that you’re proud to share (and that sounds as natural as telling someone your name).


If you’ve ever wondered what to talk about on social media besides your morning coffee, this will become your go-to-list for engaging content (plus, these 37 ideas will multiply themselves, helping you create literally HUNDREDS of marketing messages over time)

I’ll give you my very best ideas.

I’ll be brutally honest so you don’t put out a terrible product or service.

I’ll help you build your sparkly personality into your product or service so that selling & marketing is a fun adventure.

I want you to say YES! to TripleXpert, because …

I KNOW that when I bring my 25+ years of experience in product & service design, sales & marketing, spotting unseen opportunities, and my absolute obsession with making everything better, and I pair it up with YOUR brilliant ideas and expertise and skills …

Together, we’ll create a HIGH-VALUE product or service that helps you launch, scale, or go premium in your business.

(PSSST! If you’re not getting your customers results, you don’t have a HIGH-VALUE product or service … yet.)

Hello! I’m Erika Lyremark (Lira*Mark). And what makes ME a TripleXpert?

Well, first of all, I literally eat, sleep, and breathe business ideas.

Everywhere I go, I see endless opportunities for businesses to launch, scale, or go premium.

(Just ask my massage therapist, my hairstylist, or the owner of that swank boutique two blocks from my place!)



“Erika can’t step into a salon, restaurant, or post office without insta-cataloging 17 ways the biz could be stronger, more irresistible, more elegant – and her instincts are impeccable.

– Alexandra Franzen, Author, 50 Ways to Say You’re Awesome



Over the past 7 years, I’ve created a wildly successful coaching consultancy by learning how to design, market, sell, and deliver life-changing, buzz-worthy products and services of my own.

More importantly, though, I’ve honed the process into a simple design system that’s so effective that ANY fancy lady can duplicate it so she can design, market, sell, and deliver life-changing, buzz-worthy products and services of her own.

Pair that process with my natural business genius…

(Genius I used to transform myself from an ex-stripper, to co-creator of a multi-million dollar commercial real estate investment company, to author of a bestselling book…)

And you’ll walk out of TripleXpert with a product or service that will change everything in your business.

Bottom line: I’ve helped over 1200 women move their businesses forward.

And although they DO say there’s some “magic” involved in my method (and I will sprinkle it on you inside TripleXpert!)…

I also know that having rock-solid Product Confidence, paired with a Product Design Brief, is THE key to launching, scaling, or going premium.





Sufficiently intrigued?




Twice a week for 3 weeks, you’ll get on the line with me and 11 other smart, passionate women for Product Design Workshops to help you design a HIGH-VALUE product or service that sells, reliably and repeatedly.

I NEVER give out generic advice or cookie-cutter templates. (Famous for it.)

These workshops are in-depth & comprehensive. I stay on the line until every participant gets the help she needs.

In these workshops I’ll be …

: Answering your questions on the TripleXpert Product Design System

: Coaching you so you design your perfect product or service

: Helping you spot unseen opportunities to launch, scale, or go premium without sacrificing quality or personal sanity

Bringing in my 25+ years of business experience – generating millions of dollars in sales – to help you create your own perfect product. Ultra-Flattering. Competition-crushing. Packed with your personality.

Women have told me these calls alone have changed their lives.

In fact, here’s a quote from one of my clients, Suzanne:

“Erika has a way of cutting through all the back-chatter in your head, and pulling forth the most important gems for you to work with. She can pinpoint where you’re cheating yourself, call you on your bull, and really make you think about where you’ve been lurking in the shadows of your own business.

She does this from a place of immense compassion, and the desire to see you succeed. She sees the strengths you’ve never put into play, the talents you are ignoring, and allows you to invest yourself with confidence, power, and the genius to succeed.”

Hold on – it gets even better.


It’s important to stay on track, so you’ll connect with me via email or the Voxer app for help with designing your product or service.

It’s awesome. You’ll get private “voicemail” type messages from me where I will share my thoughts on your product, give you new ideas about what to do next, and inspire you to go further than you’ve ever gone before with your business. And you can leave me these same kinds of messages asking for clarification or just sharing new ideas you may have during our time together.


TripleXpert is limited to 12 new women – which means you not only get tons or personalized attention from me, but you also get an exclusive network of smart, talented entrepreneurs – just like you.

A group who not only GETS what you want to accomplish, but ENCOURAGES you – and cheers you on.

You’ll be able to network, test your ideas, show off your new marketing ideas, and get feedback on your product or service in a fun & cozy environment.

We use Facebook (a private group venue of course) as our rendezvous point.

All calls are recorded (to capture our collective genius) and then emailed out that day – so if you’re unable to attend? No worries!

And did I mention a HIGH-VALUE product or service that helps you launch, scale, or go premium in your business?

Yep, you’ll get that (which, let’s face it, is everything). :)





‘Erika gets business. She gets sales. And she gets what people want in the marketplace.’

– Tracy Matthews, Bespoke, Fine Jewelry Designer & Founder of  Flourish & Thrive Academy


‘One astute observation from Erika, changed my business and eliminated my competition.’

– Michelle Mazur, Ph.D, Speech Designer & Idea Architect.


‘Erika Lyremark has an intuitive mensa-like grasp of business.’

– Holli Thompson, Author, Discover Your Nutritional Style, CHHC, CNHP





Let’s make your product or service impeccable.


Swoon worthy.


Purposeful & profitable.

Results oriented – and revenue driven.


Packed with your personality-

designed for your perfect people.


And poised to launch, scale, or go premium.

JULY 29, 2019 – AUGUST 16, 2019

Space is limited to 12 women


1 Payment of $1997.00

3 Payments of $677.00

6 Payments of $357.00


Need Help Registering? Email Me.



Were you really a stripper for 9 years?

Yes. And I hid it for fear it would ruin my business. But I learned to take what some would consider a liability and turned it into my greatest branding asset. I can teach you to do the same.

What's the weekly time commitment for TripleXpert?

2 hours of homework

2 hours of group-coaching / product design calls

Approximately 4 hours per week x 3 weeks = 12 hours

How is the TripleXpert Design System delivered?

You get the entire TripleXpert Design System all at once. (There’s NO drip content.) Then during our group-coaching / design calls, I will personally help you design your HIGH-VALUE product or service. You’ll post your homework in our private Facebook group. And you can get additional help via the Voxer app or email.

If you feel uncomfortable about posting your homework in a private Facebook group, consider this:

: When you post, you push your business into action. You cannot think your way to success. You must take action.

: TripleXpert ladies find it liberating to put it all out in the open. Nothing to hide, nothing to fear. When you start being honest about what you want and where you’re stuck, others will step up to help you.

The American Society of Training and Development (ASTD) offers these statistics on the probability of completing a goal:

10% when you hear a goal;

25% when you consciously decide to adopt it;

40% when you decide when you’ll do it;

50% when you plan how you’ll do it;

65% when you tell someone about your commitment to doing it;

95% when you establish a specific accountability appointment.

…which is just one reason why TripleXpert produces results.

Is TripleXpert for service-based businesses or product-based businesses?

Both. While the majority of my clients are service-based entrepreneurs, everything I teach is 100% applicable to a product-based business.

What kinds of women sign-up for TripleXpert?

All kinds, literally.

Everyone from established business owners, product-based entrepreneurs, coaches, healers, designers, copywriters, CPAs, lawyers, nutritionists, real estate professionals, etc.

I am not on Facebook. Can I still take TripleXpert?


Can I share the class materials with my team or a friend?

No. All course materials are for your use only. The Facebook group is confidential and sacred—absolutely no showing or telling.

What happens in TripleXpert stays in TripleXpert.

Are there call recordings available?

YES! They are emailed out the same day.

I've never used the VOXER app. Do you offer trainings on it?

YES! There’s a complete video library on how to use it.

Can I work on more than one product in TripleXpert?

No. Because of the high-levels of attention & details I provide in TripleXpert – you are only permitted to work on one product or service. Women who try to work on multiple projects at the same time do not succeed in the program. You must commit to being laser-focused so you can design & develop a WINNING product or service that sells, reliably and repeatedly.

Is there a calendar?

What if I change my mind? What's the refund policy?

TripleXpert is not an info-based program but a personalized experience where you have access to my brain, heart, time, and energy. I create customized solutions for you based on my 25+ years experience at building successful businesses. I also tailor my ideas to your unique needs and circumstances, but only YOU can implement those ideas. I can’t offer you an “escape hatch” and expect you to show up fully.

And I’m 100% confident that you will receive amazing results from TripleXpert IF you are willing to put in the commitment required to succeed.

If you ask questions on all 6 of the LIVE product design workshops and turn in a completed Product Design Brief on or before August 16, 2019, and are not satisfied with your results, Lyremark, Inc. will refund 100% of your investment within 5 business days. Your refund request must be emailed to by August 16, 2019.

Here’s the fine print: Refunds will not be issued for changing your mind. I don’t accept excuses or want excuse makers in TripleXpert. If you struggle with commitment, don’t sign up. TripleXpert is for serious entrepreneurs.

How do I contact you with other questions?


‘I hadn’t even finished polishing my sales page and I sold 3 spots for my Instagram Obsession program.

I feel so confident in my product that it’s hard to explain. I’ve never felt this way about any of my services in all the years I’ve been in business.

I will never ever create another product or service without going through her TripleXpert product-design-system. If you feel nudged to work with Erika, do it. I promise she’ll change your life forever.’

– Agustina Palacio, Founder, Nina Swimwear & Instagram Obsession


‘If you are ready to work on creating a product or growing your service-based business to the next level, you need more than luck. You need a strategy. You need support. If you are lucky enough to have Erika, you’ll be set to soar.’

– Maggie Miley Kelly, Esthetician / Owner / Educator, Complexions On Carter Skincare Boutique


‘Before TripleXpert, I was just posting + praying.

Now I create an intentional customer experience from marketing to product delivery. Erika’s a master at seeing your genius and unfolding it for you.

TripleXpert is invaluable for clarity and alignment. I don’t know how I ever did business before TripleXpert.

Every woman who wants to have a clear road map from-their-vision-to-success needs to work with Erika. And TripleXpert combines just the right amount of ACTION + INTROSPECTION.’

– Adeline Arjad Cook, CEO, I LOVE MY DOUBLES PARTNER!!!


‘Because of TripleXpert, I developed the 3 Word Rebellion Messaging Intensive into a simple product that delivered clear results to my clients.

Now when I’m on sales calls people immediately get why they need the 3 Word Rebellion Messaging Intensive. What’s really amazing is they start selling themselves on it during the call.

Sales are *finally* easy, quick, and fun.

I have a product that I am freakishly excited about. I feel invigorated in my business. Most importantly, I’m making the difference I want to make in the world.

Having Erika on your team seeing your genius helps you create something even better than you could dream up on your own. People will WANT it.’

– Dr. Michelle Mazur, CEO, Communication Rebel, Founder & Creator of the 3 Word Rebellion


‘Even though I’m a seasoned instructor with decades of experience, I was confused, unclear, and lacked confidence in my new program, SexyAF 21: A Clean Eating Program for Women “After 40”.

Erika not only gave me the perfect blueprint to help me create it, she also gave me a design-system I can use again and again. Now I’m clear, confident and “getting shit done”!’

– Debbie Moore Johnston, Founder, SexyAF 21


‘I was stuck with messaging, communicating value, and figuring out a sustainable business model that also fits my style.

Erika gave me back my confidence–and my wings. She saw my powers and the potential of my offering, immediately: How needed it is, whom it will serve best, how to make it work.

Her lessons are invaluable. Her advice unexpected. Her work ethic and communication style, unparalleled. Although she looks overpowering (whip n’all), in fact, she empowers YOU. (And she has great taste in pop culture.)

For the first time, I experienced what a real co-creator and success partner feels like. I’ve never gotten this kind of support from anyone (online or off), and all that in the shortest amount of time, and in spite the worse time zone difference possible.’

– Monicka Clio Sakki, Creative Director | Brand Expert | Self-Expression Coach


‘TripleXpert is an experience as fun and high fashion as Erika’s Instagram exemplifies.

Business doesn’t have to be as hard as you’re making it. And the best part? Erika demands that we have fun. (Somehow, that’s where the best ideas lurk anyway.)

Her superpower is business tailoring: she spots your unique strengths, and shows you how to make them shine in your business offerings. TripleXpert’s strength is that it is utterly individual, with eyes on you and your business.

Sign up for TripleXpert if you’re ready for clarity, focus, and confidence.’

– Xandra Robinson-Burns, Heroine Training & Personal Development Leader


‘Before TripleXpert, I was frustrated and ready to “break up” with my business.

But then … I did TripleXpert. Erika asked me exactly the right questions so I could look at my offerings with a fresh perspective. And then she helped me design my new program, You Are A Babe: A Monthly Membership to Lose Weight, Feel Good About Yourself, + Look Great In Photos.

In the first week of launching & promoting You Are A Babe, I gained 20 new members and 10,000 new Instagram followers. The amount of reposts, interview opportunities, and shares of the program exploded.’

– Betty Jean Bell, CEO, BeingBadass, Body Confidence Model + Coach


‘Erika teaches product confidence as the core element that boosts sales. Her motto is: You don’t have a sales problem you have a product confidence problem. 

The day after my cycle of TripleXpert came to an end, I booked a new long term private client who is a delight to work with. And 11 days later another private client who is a pleasure to coach. (And my sales page wasn’t even up!).

TripleXpert worked it’s magic with barely any marketing effort, just by giving me the inner certainty of the value of what I was offering in other words product confidence!’

– Karen Vago, Genetic Eating Expert


‘Never before have I been SO excited about offering a program and seeing deeply why this is needed, and how this program allows me to support and serve those who need my services.

I kinda fell in love with my own sales page—as crazy as that may sound. But it feels so very aligned and all ME.

If you want to create your new signature program then I highly recommend TripleXpert. It’s intense and deep and worth every minute!’

– Iris van Ooyen, Author & Creator of Bright Eyes


‘Erika knows how to reel you in and focus exclusively on the present. And how your product is going to be successful moving forward.

What surprised me most about TripleXpert was how after just a few group calls, the clarity that I got for my product was incredible. I was way overthinking. And Erika helped me find the TRUE PURPOSE of what this business model is and how to make it extremely successful.’

– Kendra Lambert, CEO, Kendra, INC.


‘Before TripleXpert, I had a million ideas for how I wanted to coach women to expand their influence and authority. A million ideas and one huge problem: I couldn’t get all my brilliant brain-children to play together.

Now I have extreme confidence that my program, Portfolio, will help countless women build better businesses, meatier movements, and kickass careers. Because a world where more women lead is a better world indeed!’

– Lela Davidson, Author, Blacklisted from the PTA & Creator of Portfolio


‘Because of Erika and TripleXpert, I uncovered what’s really holding me back—product confidence. I knew her program addressed this problem, but I didn’t actually think I’d work through it in such a short amount of time.

Erika taught me to embrace something I already knew…not all copy editors are created equal. I’m the right choice because I make editing copy effortless.

If I hadn’t signed up for TripleXpert, I’d still be second guessing myself. And Copy Edit School? That would still just be a pipedream.’

– Autumn Tompkins, The Grumpy Grammarian, Copy Editor


‘I tried MULTIPLE programs and coaches in the past and was always struggling to get myself grounded and concise enough to actually make an impact … AND A SALE.

It wasn’t until I did TripleXpert that I was able to focus in and make that happen. Erika’s system is so clear and concise, that as long as you show up and you do the work, it’s impossible to not create an incredible outcome from working with her.

Thanks to TripleXpert and Erika’s guidance, coaching and wisdom I have created the platform of my dreams and I’m so excited that I love working on my business every day.

I’ve gone from dreaming about having sold out programs to making it a reality, and it feels AMAZING! And I could not have done it without TripleXpert.’

– Katie Kozlowski, Master Energy Coach & Spiritual Trainer


‘Those 3 weeks of Erika’s whippings paid off.

The most satisfying feeling was the last day of our call when my design brief was complete and I turned it into Erika for feedback and to help me make my product better. All of that overwhelm and anxiety I felt before was completely gone. I knew exactly what I was selling, why I was selling it, and who I was selling it to.

With this confidence, I successfully sold my web design services to strangers at a coffee shop without even realizing I was selling. I owe it all to Erika. She helped me gain the clarity and confidence and clarity in what I’m doing and it feels great.’

– Nadine Padro, Social Media Strategist & Digital Marketing Expert Nadine Design Co.


‘I hesitated to invest in TripleXpert.

I’d already paid out for a few programs that hadn’t moved me forwards much and was worried about doing more of the same – and wondered if it would work for someone like me at the early stages of my business.

My TripleXpert experience completely transformed my business. I found a new website name that totally nailed what I do, I am super confident about my offer –  including the price point which was something I really struggled with – and I signed up a brand new client within days of finishing the program – I’m not sure what else I could have wished for, it was perfect!’

– Elisha Ward, Do The Right Work


‘There are a bazillion coaching and mastermind programs in the world. All of them promise great results. Some are super-expensive. Some are not. But they all cost time. The question is: do they deliver results?

I have worked with Erika Lyremark for over three years and have participated in every single one of her program offerings. Why? Because they all have Erika behind them. And if Erika promises, Erika delivers.

As a lawyer, I represent women-owned businesses in growth mode. I am not a fan of the billable hour, but struggled with how to quantify services in a way that was fair to me and clients. Participating in TripleXpert helped me gain clarity and streamline my offerings. I have continued the business advising side of my practice and launched a finite list of flat-fee services.

And, that was just the foundation for more to come. I started a podcast “What’s For Lunch?” focused on food businesses and am in the process of revamping courses in Small Business Legal School. Sound like a lot? It is. But the foundation in TripleXpert paved the way to make them all work together.

I have a plan that works, and the clarity shows in my revenue.

– Susan Burns, Attorney & Founder, Small Business Legal School

JULY 29, 2019 – AUGUST 16, 2019

Space is limited to 12 women


1 Payment of $1997.00

3 Payments of $677.00

6 Payments of $357.00

Need Help Registering? Email Me.