Erika Lyremark : Glamorous Business Guidance on Sales, Marketing & Money



This probably won’t come as much of a surprise, but:

I LOVE Bergdorf Goodman.

Stop the presses, right?

If you don’t know Bergdorf’s, it’s the chicest department store in New York City, and a destination hotspot for shoppers from all over the globe.

And while I love both chic and shopping, these are not the reasons that I love BG.

Bergdorf has their business mission DOWN – and as an entrepreneur, that’s what I love.

And guess what? Their business mission isn’t about selling you things – that’s the outcome – their mission is to bring you the most unique, special, wonderful, and exclusive designs on earth. That you can then buy.

Do you see the difference? It’s important!

The head buyer of Bergdorf’s searches the world looking for designers who are just the right fit for the store. And when she does, she doesn’t just buy the clothes, shoes, bags, or whatever, hang them on a rack and move on.

No, those designers are mentored and supported in their unique vision, and encouraged to bring their creative dreams to the fullest.

With the result being that shoppers flock to Bergdorf’s to purchase things they know they can’t find anywhere else.

Bergdorf’s takes a risk with every new designer – but it’s a risk they’re willing to take in order to stay true to their business vision. And it’s a risk that has paid off over and over again, even in the face of economic slumps.

They have discovered their unique genius, they hold true to it, and it works crazy good.

Because once you understand the unique genius that you bring to the marketplace, it doesn’t matter if you’re a coach, a nutritionist, a jewelry designer or a dog walker – your business will start rolling forward with a momentum of its own.

You can find any information you need on the internet when you want to build a website, grow your email list, write your business plan, or create an ebook.

But your unique genius is something you can’t Google.

It’s my mission – some would say my obsession – to help you uncover your unique creative vision, and bring it to your business with your voice, your vibe, your viewpoints.

If you want to think of it like Bergdorf Goodman, then I’m your personal shopper. I’m here to tell you when something works great, and I’ll tell you straight out if you are straying from the path you have created and are ducking your genius. I’ll boss you around from a place of love, and wanting you to achieve everything you can.

I won’t let you short change yourself, not by one penny.

Welcome to TripleXpert X MARK’D Women. A new limited-time offering from me, your favorite bossypants & business whipstress: Erika Lyremark.



Here’s the quick and dirty low-down: TripleXpert X MARK’D Women is a 12-month group program.

You’ll start out in TripleXpert, a product design course & workshop.

During our time together, we will spend 3 weeks designing a life-changing, buzz-worthy product or service.

Monday, August 26, 2019 – Friday, September, 13, 2019.

We meet 2x a week for a Product Design Workshop.

Wednesdays – 1:00 pm PST

Fridays – 1:00 pm PST

Because these workshops are so in-depth & comprehensive, sometimes they’re longer than 60 minutes. I stay on the conference line until every participant gets the help she needs.

All calls are recorded and emailed out that day.

You also get private email & Voxer support during my office hours.

Then, you’ll move into MARK’D Women (my monthly business accelerator).

Monday, September 14, 2019 – Sunday, August 25, 2020

We meet once a week for a group-coaching call.

Mondays – 11:00 am PST.

I’ll take you through my proprietary processes to help develop your intellectual property so that your sales, marketing, and promotional strategies are not only effective, but are as unique as you are.

Together, we will craft a game-plan to create:

  • An opt-in that grabs attention and reflects your expertise
  • A product tour – think a fun infomercial for your product or service
  • Content that converts, compels, and engages your perfect partner across multiple channels (emails, books, ebooks, blogs, social media content, etc.)
  • A whip-smart sales funnel complete with a high-end sample
  • A promotional strategy to pitch podcasts and the press
  • An educational content piece for webinars, pitches, and presentations

You also get private email & Voxer support during my office hours.

I’m just scratching the surface here – because in TripleXpert X MARK’D Women there’s room for organic creation, and the opportunity to tailor everything to suit your needs.

I want your entire business and personal brand to be totally, brilliantly you. Your voice, you vibe, your vision, your values, your viewpoints. Nothing cookie cutter. Nothing forced. Yet, entirely delicious.


Expectations & Experience



You want a a business AND a platform. Not necessarily the kind of platform where you have to get on a plane to speak at conferences and make media appearances, but the kind where you want your work to reach far and wide.

You are super committed to your product or service. Although I do expect there to be tweaks to your product or service (and your business model), this is not the kind of program where you can change your mind halfway.

You will be CHALLENGED. You need to be a woman who already shows up for your business: mentally, emotionally and spiritually. You are open, coachable, and dedicated to professional & personal mastery. I nurture talent. But I don’t babysit.

You have sales and online marketing experience. And a website, an email list, an Instagram profile, etc. Whether you have an online or a brick & mortar business, this is not your first Internet rodeo.

Even if things are not going as well as you would like them to in your business, you still know that you are good at what you do and that you are meant for an upward trajectory.

Some Of The Gorgeous Products & Services Designed In TripleXpert



Praise & Kind Words From MARK’D Women



‘Erika brings magic to every business she touches. She makes sales & marketing – not only fun – but super natural.  I never thought I could feel this way about sales & marketing.’

– Agustina Palacio, Founder, Nina Swimwear & Instagram Obsession





‘When you join MARK’D Women, Erika will deliver so much more than you could have ever anticipated. It’s not just a subscription model or a membership service. It’s a lifelong collective you join if you’re serious about your work, your life, your bottom line … AND your soul’s purpose.’

-Kira Hug, Conversion Copywriters, Kira Hug, Inc.





‘I love working with Erika because she has my back and doesn’t pull any punches. BUT she definitely pulls for me to succeed. Erika is genuine, whip smart and brilliantly intuitive.’

– Susan Burns, Global Business Strategist & Attorney





‘MARK’D Women has been instrumental in giving me the cojones, the laser focus, and the momentum to have gotten to the point in my business where I FINALLY feel clear, comfortable, and confident in my direction.’

– Sarah Ashman, Creative Director & Style Maker





‘I swear by her guidance. Erika keeps me focused, grounded, and doesn’t put up with any of my favorite excuses. She always takes the long view of my business and while she encourages me to experiment, she also manages to keep me out of shiny object syndrome.

– Lela Davidson, Author, Blacklisted from the PTA & Creator of Portfolio




Final Words



TripleXpert X MARK’D Women is all about movement, intensity and world domination — we’ll create and refine your business plan, develop a sales strategy, hone your brand, dig into marketing and public relations, and cultivate an online and social media presence.

Whether you are (re)launching, scaling or going premium in your business, you are going to need a full twelve months to knock it out of the park and an experienced, whip-smart mentor by your side. Accessible & available (almost) 24 / 7.


One payment of $3450.00


Twelve payments of $297.00





How many women are in TripleXpert X MARK'D Women?

During our most intense time together (TripleXpert) space is limited to 12 women. And once you move into MARK’D Women you’ll be joining the other MARK’D Women (no more than 50 women, ever.)

You will never get lost in a sea of voices in group calls. And you not only get tons or personalized attention from me, but you also get an exclusive network of smart, talented entrepreneurs – just like you. A group who not only GETS what you want to accomplish, but ENCOURAGES you – and cheers you on.

You’ll be able to network, test your ideas, show off your new marketing ideas, and get feedback on your product or service in a fun & cozy environment.

TripleXpert X MARK’D Women is a premium program and my high-tech, high-touch, results-oriented approach reflects that.

How much personalized coaching will I get in TripleXpert X MARK'D Women?

As much as you need via email and the Voxer app. Really!

If your not familiar with the Voxer app, it’s awesome. You’ll get private “voicemail” type messages from me where I will share my thoughts on your product or service, give you new ideas about what to do next, and inspire you to go further than you’ve ever gone before with your business. And you can leave me these same kinds of messages asking for clarification or just sharing new ideas you may have for your product or service.

Plus, I’ve got a knack for inspiring women to get off their booties and get to work.

‘Erika has a way of cutting through all the back-chatter in your head, and pulling forth the most important gems for you to work with. She can pinpoint where you’re cheating yourself, call you on your bull, and really make you think about where you’ve been lurking in the shadows of your own business.

She does this from a place of immense compassion, and the desire to see you succeed. She sees the strengths you’ve never put into play, the talents you are ignoring, and allows you to invest yourself with confidence, power, and the genius to succeed.’

Is TripleXpert X MARK'D Women for service-based businesses or product-based businesses?

Both. While the majority of my clients are service-based entrepreneurs, everything I teach is 100% applicable to a product-based business.

What kinds of women sign-up for TripleXpert X MARK'D Women?

All kinds, literally.

Everyone from established business owners, product-based entrepreneurs, coaches, healers, designers, copywriters, CPAs, lawyers, nutritionists, real estate professionals, etc.

Are there call recordings available?

YES! They are emailed out the same day.

I've never used the VOXER app. Do you offer trainings on it?

YES! There’s a complete video library on how to use it.

What if I change my mind? What's the refund policy?

TripleXpert X MARK’D Women is not an info-based program but a personalized experience where you have access to my brain, heart, time, and energy. I create customized solutions for you based on my 25+ years experience at building successful businesses. I also tailor my ideas to your unique needs and circumstances, but only YOU can implement those ideas. I can’t offer you an “escape hatch” and expect you to show up fully.

And I’m 100% confident that you will receive amazing results from TripleXpert X MARK’D Women IF you are willing to put in the commitment required to succeed. Therefore there are NO refunds.

Here’s the fine print: Refunds will not be issued for changing your mind. I don’t accept excuses or want excuse makers in TripleXpert X MARK’D Women. If you struggle with commitment, don’t sign up. TripleXpert X MARK’D Women is for serious entrepreneurs.

How do I contact you with other questions?

Praise & Kind Words For Erika Lyremark



‘The truth about Ms. Lyremark: this woman eats, sleeps and breathes BUSINESS.

She can’t step into a salon, restaurant, or post office without insta-cataloging 17 ways the biz could be stronger, more irresistible, more elegant – and her instincts are impeccable.

Better still: She genuinely LOVES her clients – with fierce pick-you-up-by-the-scruff-of-your-neck-cuz-it’s-good-for-you devotion.’

– Alexandra Franzen, Author, 50 Ways to Say You’re Awesome


‘Erika is like Anna Wintour – except for business. Inspiring, Immaculate insights, opulent opinions, amazing taste, drive, vision!

With most people that I look to for their opinions, I take their reactions, advice with a grain of salt, glean from it little tidbits of advice that resonate, ditching others- but with Erika, what she say resonates so much I take that as the final word (like Anna Wintour)!’

-Sarah Ashman, Creative Director + Style Maker

‘Erika is like Seth Godin, only with great hair and a mad sense of style.

She observes. She notices. And she turns her one-of-a-kind views on business into entertaining stories and actionable insights her clients can actually apply in their day-to-day.

When you enter Erika’s orbit, you immediately feel heard, seen, and valued. And that feeling never goes away. Once you enter the inner circle, you’re IN for life.’

– Kira Hug, Conversion Copywriter


‘Erika is actually a f*cking genius.’

– Paul Jarvis, Author, Company Of One


‘Working with Erika has supercharged my business + helped me get over my fear of dreaming too big. Not to mention, her understanding of my business led me directly to my most successful offering.

During one of our first conversations together, she asked what my income goal was for the year. Thanks to her whip-cracking, I’m on track to at least double that goal this year.

I’m not playing small anymore or holding myself back, because I am confident in what I do thanks to her killer instincts + no-nonsense nudges in the right direction. I also know what steps I need to take thanks to her productivity pointers + time management methods.

Without a doubt, working with Erika was the best investment in my business that I have made, period.’

– Alison Monday, Web Developer & Chief Tech, Tiny Blue Orange


‘Her fearlessness rubs off on you and you can’t help but want to take risks.

A dose of Erika is like taking Viagra for your confidence. She has an elegant way of saying what she means without it being rude. And … she’s a negotiation master.

She’s at the top of her game, and her game is making business more fun, profitable, and luxurious for business owners and clients alike. She’s a pro when it comes to deciphering what’s holding someone back, and how to get them moving forward again. Her mind, body, and spirit are constantly looking for ways to make other people’s lives better, and that naturally translates into more sales, more happy customers, and bigger results for everyone she comes into contact with.’

– Nathalie Lussier, Founder & CEO Ambition Ally


‘Erika is absolutely fearless when it comes to money. Having it, creating it, and letting it flow.

On stage at Spark & Hustle, Erika energized the crowd with her whip-sharp observations and no-bull attitude, all wrapped into her seemingly endless supply of hilarious stories. If you want to ditch your money anxiety and forge a healthy relationship with your financial worth, Erika can help you with her street smarts and a huge dose of compassion.’

– Tory Johnson, #1 NY Times Bestseller of The Shift


‘Erika doesn’t just have a gift for business.  

She has an insane knack for looking at your business and your gifts, and knowing what you need to do with it all. And, of course, she’s famous for getting you to follow through.

Plus, she’s the kind of person who’ll think of an idea for you and jump on the phone to tell you. Who’s that generous, and who still uses the phone?’

– Laura Belgray, Founder of Talking Shrimp & Co-creator of The Copy Cure


‘I’ve never encountered another coach remotely like Erika and her kick-ass approach.

I’ve invested literally millions of dollars in the coaching field-founding funder of The Institute of Coaching (housed at Harvard’s Medical School McLean Hospital), funder/publisher of The Coaching Commons and many more. So I know what I’m talking about when I tell you that Erika is a complete original in the field of coaching.’

– Ruth Ann Harnisch, President of the Harnisch Foundation


‘There’s something about Ms. Lyremark that puts me in action so fast that it even makes MY head spin.

Before Erika: I always thought of myself as pushing to do better, always striving … and always challenging myself, but the second I entered her world, I realized I was only flying my flag at half mast. It’s like she sees something that I can do and then pushes me to figure it out.’

– Anne Samoilov, Business Launch Strategist


‘I consider Erika one of the most impactful mentors that I’ve had in business.

During my time working with Erika, I was extremely creative. Incorporating her techniques into my business acumen resulted in crazy momentum!  My sales figure tripled over my target during the time that I was working with her.

Erika gets business. She gets sales. And she gets what people want in the marketplace.’

– Tracy Matthews, Bespoke, Fine Jewelry Designer & Founder of  Flourish & Thrive Academy


‘Erika is like no one else I’ve ever worked with. Her style is straightforward, intuitive, and no-nonsense yet completely loving.

With her guidance, I began to see where I was holding back and making excuses. Once she shined a light on my issues, I was able to release my blocks and fears – and accelerate my business to new levels.

My work with Erika gave me the confidence to create new products, step into the spotlight, raise my rates, sell out my classes (one class sold out in five hours with techniques I learned from her!) and hire a better team (and start act like a boss instead of a mouse with my staff).

When I look back at where I was compared to where I am now, I have Erika to thank. She’s the rocket fuel behind the success I’ve achieved in the last few years. With what I’ve learned from our work together, there is nothing holding me back any more. The sky is truly the limit and I’ve got some extra swagger in my business step on the way up.’

– Theresa Reed, The Tarot Lady


‘I’m not much for going along with the crowd. I prefer to figure things out by myself and I eschew most of the ‘popular’ wisdom.

But I made an exception a few years back when my dreams of turning over a new professional leaf just couldn’t be put to rest any longer… and EVERYONE was raving about Erika.

How great can she be? I wondered. One call with her revealed the answer.

I knew instantly I had stumbled upon a rare talent: someone who could not only see my (and others’) brilliance but could draw it out AND somehow get me excited about being in action, without the associated fear.

I’d swear by my firstborn son that she sprinkles magic fairy dust in the air before getting on the line with her clients and students. You just can’t be in Erika’s presence and NOT make tons of progress in your business.

Within months of meeting her, I was able to transition from a 20+ year career plus a ‘side hustle’… to turning that ‘side hustle’ into a lucrative full-time business that has sustained me ever since. NO ONE else had been able to help me do that—not even the big name guru types I’d worked with before.’

– Helen Hunter Mackenzie, CEO, Hunter Mackenzie Group


‘What Erika dishes out is the stuff that makes a woman’s soul tingle, because she pulls out your truth and pairs it with her impeccable business knowledge.

I don’t trust many people to give me business advice, because quite honestly, most of it is regurgitated materials that aren’t relevant to my soul — counsel that makes me either yawn or feel icky.

But if you value your business and truly want to be the best at what you do, then you need to hire the best. That’s why Erika is my GO-TO GAL when I’m feeling stuck or just need a kick in the derrière. She’s one of the few people I will allow to French Kiss my Business.’

– Tonya Leigh, Joie de Vivre Founder, Curator & Instigator For the French Kiss Life Movement


‘Working with Erika was mind blowingly awesome.

I have worked with quite a few business coaches, consultants, mentors and muses over the last 20 years of running my own business, and none have inspired the changes in my business that Erika has. Within 10 minutes of our call Erika had turned my ‘small business’ into the makings of what I like to now call ‘My Perfect Empire‘.

In the year since that phone call I have taken my perfume line from a small time operation, to being carried at Anthropologie, and featured in Refinery 29, Allure, Daily Candy, Redbook and People Stylewatch!

As long as I am in business I will be depending on Erika to take me to the next level…’

– Julie Wray, Perfume Designer


‘Erika has an intuitive mensa-like grasp of business.

And coming from a corporate background (Chanel and Tiffany), I wanted to work with someone who understands what it takes to succeed, in a creative and compassionate way. She’s been a successful business owner and a born entrepreneur, so working with Erika was both inspiring and empowering.

– Holli Thompson, Author, Discover Your Nutritional Style, CHHC, CNHP


‘Erika has the charisma of a Superstar. The smarts of a Mogul. The instincts of a Maverick.

Lyremark Magic should be experienced first-hand. If you feel drawn to work with her, listen to that voice. I did, and it was one of the very best business decision I ever made.’

– Victoria Prozan, Creative Power Coach