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You may love your business, but even the phrase ‘business goal’ feels so very yawn-inducing.
Creative goals? Now that has some juice!
This turns “I want 50 new followers” into “What can I create that will have at least 50 new people falling at my feet?”
It turns “I need an editorial calendar” into “What story do I most want to tell?”
One is passive and dull. The other is exciting and motivating. And I know which one you want.
XXXO
