I don’t know if this is still the case, but back when I first started coaching in 2005, and was trying to figure out how to differentiate myself in the marketplace, the big business buzz-word was all about defining your USP.
UNIQUE SELLING PROPOSITION
Ewwww. Just writing that makes me queasy.
Because it’s such a disservice to EVERYONE.
YOU by your birthright are unique. (Click to tweet.)
That’s why we all grieve when someone close to us dies.… [click to continue...]