I launched The Daily Whip in 2009 because the business world needed a jolt. A whip crack. A divine disruption.

Everywhere I looked, people were doing business as usual—and not getting the results they deserved.

So I built a business coaching consultancy where bold ideas rule, intuition leads, and formulaic thinking gets shown the door.

That was the beginning.

But what I’ve developed since?

It’s something even more potent.

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Something I now teach inside my FREE masterclass series called HYPERLUXE.

A BOLD way of thinking so potent, so precise, so HYPERLUXE, it might as well come with a velvet rope and a security detail.

This BOLD way of thinking turns intuition, creativity & experience into products and services, PR pitches, viral content, books, taglines, campaigns, even visual identities that stop people mid-scroll.

And it gives you the kind of certainty most people only pretend to have on LinkedIn.