Get your best ideas in B.E.D.

B.old.
E.ditorial.
D.ecisive.

A one-to-one content ideation mentorship for entrepreneurs who want to turn their ideas into head-turning content.

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Traditional content strategies and content calendars—oh, how they bore me!––fail those with sharp minds and complex, nuanced ideas because they prioritize rigid structures and surface-level messaging over depth, originality, and that spark that sets you apart. They force you into a “one-size-fits-all” framework that doesn’t just dilute your voice but erases it entirely.

Imagine a skincare expert with encyclopedic knowledge, reduced to churning out yet another uninspired piece titled “The 3 Benefits of Hyaluronic Acid” or “Why You Need to Exfoliate.” Dull!

Or a productivity coach, chock-full of strategies, creating yet another “5 Tips for Staying Focused.” As if the world needs another generic listicle!

For someone with big ideas, these approaches strip away the richness, the texture, the layers that make your work entirely you. And let’s be honest—your audience? They’ve heard it all before. They’re smart, discerning, and inundated with content that barely scratches the surface.

What they want—no, desire—is content that invites them to explore, to converse, to connect. Content that shows you’ve done the work, thought deeply, and made connections they hadn’t considered.

This is where the beauty of complexity, originality, and your undeniable you-ness comes into play. It’s why you need a strategy that embraces your multifaceted expertise and turns it into content that feels layered, fun, and undeniably you.

That’s where B.E.D. comes in.

Together, we’ll take your intricate ideas and transform them into bold, editorial & decisive content that stands out across every platform you use.

Whether it’s a podcast, a newsletter, a blog, TikTok, Instagram, Threads, YouTube, or Substack, we’ll turn your ideas into content that grabs attention, builds authority, and keeps your audience coming back for more.

Every idea we work on together will be crafted and refined with the same precision and care I use to organize my skincare closet—with love, attention to detail, and a focus on what feels good and works seamlessly.

And the pièce de résistance? Your delivery style will be the star of the show.

Whether you’re bold and bossy like me, warm and approachable like a bestie, authoritative like a professor, or commanding with that sharp boardroom energy––in B.E.D. you will embody your best self in every piece of content you create.

Your ideas, your voice, your style—elevated to a place where mediocrity simply cannot compete.

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In B.E.D. your content will be 100% customized.

Nothing is off the rack.

We spend 2 – 3 months in the exploratory phase.

This could be even longer depending on the size of your business, how many clients you typically serve, and how large your online presence is.

This isn’t a rush job—it’s a deep dive. Only the most exquisite process will do.

FIRST: We’ll create a product design brief for your main offer, followed up with a 90-minute strategy session, to uncover hidden content, fresh ideas, and unique angles. Like:

• What unexpected results do your clients get?
• What is the methodology you use to get them there?
• What are common objections that most people have to buying your offer?
• What is your process for developing your intellectual property?
• What are the frustrations you experienced that have shaped this offer?

SECOND: I’ll spend a minimum of 5 hours reviewing your existing materials.

• Got an old interview? I’ll dissect it for hidden gems.
• Have Instagram posts, a newsletter, or a Substack? I’ll spot the patterns and potential.
• Recorded webinars or trainings? I’ll pull out key lessons and engaging tidbits that can be repurposed into content.

THIRD: I’ll conduct a 60-minute interview to get deep into the nitty gritty of what you think, why you think the way you think, and how that thinking informs your offers and how you run your business.

FOURTH: I’ll ask you to document your thoughts so you can answer questions like:

• What do I want to normalize?
• What do you want to revolutionize?
• What are the problems with my industry?
• How can I create a better experience for my clients?
• What do I need to say that I’m not saying?
• What’s the right way to do this? What’s the wrong way to do this?

When you get into the habit of keeping a ‘thought’ journal, it will become SO obvious to you (and me) how different you are than your competitors and will help us create original content that’s virtually uncopyable.

And because no detail escapes my notice, I’ll also coach you on your thoughts—making them crystal clear, stronger, and bolder than ever before.

FIFTH: I’ll craft a thumbnail content strategy tailored to everything I’ve discovered about you in the last few months.

You will feel deeply seen, profoundly heard, and absolutely spoiled.

When was the last time someone gave your genius this much love and attention? And then gave you a content strategy that celebrates every layer of it?

SIXTH: You’ll get to work on your new content strategy, but not alone.

I’ll be your creative partner-in-content for a few more months offering:

• Ongoing reviews and refinement of your content
• Feedback to make it bolder, sharper, and more impactful
• Troubleshooting what works and what doesn’t

SEVENTH: You’ll walk away with a strategy you’re obsessed with—and the tools to bring it to life.

If you’ve tried mainstream content creation ideas––still feel frustrated, uninspired, and disconnected, B.E.D. is the answer.

I’ll personally review your application and if I think I can help you we’ll set up a time to chat.

During our time together, we’ll have an in-depth conversation about my work in B.E.D., how your business could benefit from B.E.D. and address any questions or concerns you have.

After our conversation, I’ll email you a final price for B.E.D. and a start date. And then you can decide if B.E.D. is right for you.

And If I don’t think I can help you in B.E.D., I’ll tell you why and give you potential next steps so you can get your business ready for B.E.D.

Are you ready to get off the content hamster wheel? Then join me in B.E.D.

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The Investment:

Starts at $5000 (Payment plans available)

‘Erika played a crucial role in establishing our YouTube channel. Her contributions were indispensable, extending from brainstorming the vibe, devising creative concepts, shaping the channel’s aesthetic, curating the imagery, and crafting the opening and closing segments. More importantly, she made a dedicated effort to grasp our company’s core mission and vision––making sure that the content we discuss in our weekly videos align seamlessly with the impact we want to make through our channel. We also enlisted Erika’s services to streamline our offerings and product suite so we could concentrate on our strengths and let go of the rest. Her assistance has significantly simplified our business operations and facilitated growth at a manageable pace, making sure both new and existing customers receive the attention and care they deserve. We also got her help on our rebrand. She made sure all the components played nicely together from the graphic design, to the messaging, to the copy on our website. She skillfully extricated us from an outdated brand identity and guided us towards a future-facing, revitalized brand. Erika isn’t just my business coach, she’s truly a creative powerhouse, and a permanent part of our creative team. If you’ve got wild creativity, and have outgrown the paint-by-number approach that most business coaches offer, Erika is the ideal collaborator to bring your creative visions to life.’

– Sally Haughey, Wunderled

‘Other coaches (might) keep you accountable. But Erika will make you brilliant. She will sashay into the depths of your brain to uncover what is lust-worthy about you, your ideas, and how you work. Be careful: you will likely start getting turned on by your own business when this happens. Your customers will too. Hang out with her for a while and you will inevitably become clearer and more decisive. In business, and in life. Having her in my back pocket over the past year is the reason why my work is the sharpest it’s ever been. As I write this, I’ve just closed a multi-five figure contract with a perfect-fit client who loved my work so much that she decided to book 5 more projects in advance. It’s rare to find someone who is both business-savvy and creatively-minded. Erika is just as much about the bottom-line as she is about making sure that your business feels fun, creative and totally original to you. So stop being bored. Stop being small when you know you’re meant for something big. Work with Erika. You’ll be so glad you did.’

– Natalie Taylor, The Missing Ink