Product Strip-Down

I’m at my best when I coach with love and no mercy.

And I know that one of the most loving things I do with my fancy ladies is get them mercilessly clear and decisive about their product or service offerings.

So I’m opening up a few spots on my calendar for f.r.e.e. 15-Minute Product Strip-Downs.

Yep, I’m going to lend you my business brilliance and help you delicately (or not so much) undress your product or service and strip it down to its core.

The core RESULT it gets for your customers.

The core MESSAGE you use to tell them about it.

The core MAGIC that’s behind what you do.

Who’s this Product Strip-Down for?

It’s for you if you:

: Have a million ideas that you never quite seem to be able to turn into a product or service

: Feel overwhelmed when you just THINK about launching or re-launching your product or service 

: Have a tendency to overload your offerings with “extras” because you think you need to be and do everything for your customers (or they won’t buy from you!)

: Keep forgetting (or never got clear in the first place) what your real MAGIC is — what makes you and this particular product or service really stand out?

: Struggle to find that one sentence, hook, or angle that sets your product or service apart from other products or services

: Find yourself endlessly procrastinating on creating or revamping your product or service (because of all of the above)

Here’s how it works:

You meet me on a Zoom 15 minutes, and the (metaphorical) stripping begins.

Remember, love and no mercy! 

I’ll assess your product or service and help you get rid of everything that doesn’t fit.

(So you can breathe a HUGE sigh of relief as you wave “bye” to those things you never really wanted to do or offer, but thought you “had” to.)

And afterward, your PERFECT product or service will be standing there in its brilliant birthday suit.

(Without all those excess features and widgets and teachings that were weighing it down and making it look very unstylish.)

Here’s you, before a Product Strip-Down:

Overworked, overwhelmed, staring at your giant pile of notes and a blank computer screen, trying to figure out how to translate all of your ideas into the perfect product or service.

And you, after a Product Strip-Down:

Confidently clear on exactly the right elements to include that will make up an elegant, effective, and marketable product or service that feels AMAZING to sell and deliver.

Sound awesome?

That’s because it is.

So hop on over here and reserve your own 15-Minute (totally FREE) Product Strip-Down.

There are limited spots, so don’t wait.

‘Talking with Erika always helps me jog loose the mud encasing my most brilliant, sparkling ideas.

So, when I found myself way too “up in my head” about an offering, I called in an S.O.S.

Thank goodness Erika picked up, because after just a few minutes with her, it became clear that I was trying to pack way too much stuff into my program, and THAT was the source of my overwhelm and message confusion.

I teach this stuff! So it’s not like I need hand-holding. But Erika’s focused, no-nonsense questions helped me rediscover my truth and gain massive amounts of clarity in just a few minutes.

I’m now in LOVE with my offer and so are my clients. #ErikaForTheWin, AGAIN! You’ll never regret having this brilliant woman in your corner.’

– Helen Hunter Mackenzie, Master Certified Life Coach, Author, Speaker & Trainer

‘In a 15-minute call, I received so much clarity on how to elevate and evolve my brand.

‘Erika is truly a powerhouse of ideas, inspiration, and connections! Following our call, she immediately introduced me to a potential partner who could play a large role in our brand transformation. I’m seriously blown away.’ – Abby Walker, Founder, Vivian Lou

Want to get super clear about your products and services?


They’re not going to last forever.

Your business is going to thank you profusely.

Your clients are going to be so happy you listened to me and offered them exactly what they want.

Don’t wait. Grab your spot now.





‘Woah! 10 minutes… that’s all it took for Erika Lyremark to give me the spanking I so needed.

She shook me out of my old way of thinking about how to sell my workshops and showed me the way to market a mthrfk’n product. Her mindset shift was so dramatic I rewrote my entire website. I can’t wait to sell the heck out of my new products. Erika for the win!’

– Rebecca Gunter, Copywriter & Brand Strategist 


‘My 15-Minute Product Strip-Down with Erika was fun, easy, and enlightening.

I got even more clear on who my live writing class Your Beautiful Dreams is for, how to market it, and why it all matters. It seems impossible to get a lot done in 15 minutes, but with Erika whipping the way, it’s totally doable.

Now I’m stoked to email every woman creative I know and pitch her Your Beautiful Dreams because I believe in my service that much. Toot toot! Snap up your own Product Strip-Down and get ready to strip away your fluff, excuses, and limiting mindset.

 – Otiti Jasmine, Blogger, Writer, and Creator of Your Beautiful Dreams


‘I implemented what we talked about during our call and quadrupled my recurring income!’

– Hunter Niland Welling, Founder & Marketing Strategist, The AgenShe


‘In just a few minutes, Erika was able to do something I haven’t been able to do for myself in years. 

During my Product Strip-Down, she listened, asked important (yet unexpected) questions, and then BAM, before the session was over, I was crystal clear on my product message. She paved the path for me and completely flipped my indecision into knowing my next steps were right—down to my bones.

For the first time, I feel like I own my business because I have a bigger vision, a workable plan, and, frankly, Erika’s stamp of approval. There are a million and two reasons why she is the best at what she does, but she’s special because she really gets to know you, like a friend invested in your success—not just a student or member of her “community” at large (which is also amazing).

She’s there to push you where you need to be pushed, pull you in the right direction, love on you where you need the support, and remind you how much fun being a businesswoman can be. Meeting and working with Erika has been a life-changer and I am forever grateful for her sharp wit, incredible grace, transparent business advice, and belief in me.’

– Nicole Edwards, Copywriter, Designer + Brand Message Strategist