In only 90 minutes, I’ll help you design a winning product or service that’s created from:

X – Your POVs

X – Your Personality

X – Your Product (Or Service)

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Traditional Product & Service Design Is Holding You Back

Most traditional product and service design focuses on maximizing profits and squeezing out your personality in the name of efficiency.

They gloss over the intricacies of your personality, perspective, and purpose, forcing big-picture thinkers like you to fit your ‘work’ into structures that just don’t work.

(They also don’t account for the nuances that make your ‘work’ unique.)

It’s transactional, formulaic, and ultimately soulless.

And for a big-thinker like you?

That strategy is doomed to fail.

You’re building something deeply personal that’s a reflection of your genius where you’ve probably spent years studying, learning, and honing your craft.

Taking huge emotional, financial and creative risks to make your ‘work’ work.

Maybe it’s:

• An educational course for early childhood educators
• A membership design and strategy VIP day
• A creative direction certification
• A CMO retainer for service-based professionals
• A graphic design membership for non-traditional designers

Whatever it is, your product or service isn’t simply “something to sell”.

You may even feel like you’ve rented out space at a HUGE bazaar and are ‘hawking your wares’ to the highest bidder.

You’re shouting your prices (and maybe lowering them), trying to get people to stop by your ‘booth’ and please please please see how awesome what you have to offer is.

Or you haven’t rented space at all.

You saw the opportunity to do so, but didn’t jump on it because you knew it was going to turn out like the above scenario.

That’s where TripleXpert comes in.

I’ll help you channel all that nuance and complexity into a product or service that’s designed with your voice, your vision, your values, and your viewpoints.

A product or service you are obsessed with. And one that sells––reliably and repeatedly.

You’ll also craft an elegant elevator pitch (based on your winning product or service) so you never again feel awkward when someone asks you, “So, what do you do?”

Instead, you’ll have an elevator pitch that you’re proud to share (and that sounds as natural as telling someone your name).

And you’ll get 37 messaging ideas for marketing.

If you’ve ever wondered what to talk about on social media besides your morning coffee, this will become your go-to-list for engaging content (plus, these 37 ideas will multiply themselves, helping you create literally hundreds of marketing messages over time).

Because here’s the truth…

Your industry might be cluttered, but quality is rare—and confidence in what you offer is even rarer.

With a product or service designed through TripleXpert, you’ll not only stand out in the market, but you’ll create something people can’t stop talking about.

When your work makes a genuine impact and transforms lives for the better, your clients will become red-carpet ambassadors for LIFE.

They’ll buy your products and beg for more, season after season.

They’ll brag about discovering you at brunch, over mimosas.

They’ll write about you, Instagram about you, and even fly halfway across the country just to meet you.

And your legion of loyal clients?

It all starts with designing your product or service in TripleXpert.

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WHY TRIPLEXPERT WORKS

In 2018, I grew frustrated watching my clients struggle to sell their products and services—not because they weren’t brilliant, but because they couldn’t fully articulate their own genius.

Caught in a mental maze of their big ideas, they needed clarity.

So, I locked myself in my house for three days to meditate, muse, and mastermind the first version of the TripleXpert Design System: an intelligent process to cut through the noise, focus on what truly matters, and develop products and services that reflect the heart of their work.

Over the next six years, I refined and perfected this system through 21 cycles of teaching TripleXpert as a three-week course to hundreds of clients.

Now, it’s a streamlined, foolproof process that transforms your ideas into something extraordinary in less than two hours.

And when you bring your completed TripleXpert Design System to our 90-minute strategy session?

That’s where everything clicks.

You’ll leave with a customized product design brief that gives maximum clarity on what you’re selling and actionable strategies to make your offer irresistible.

After TripleXpert, here’s what you’ll know how to do:

• Artfully overcome objections to close deals with confidence
• Expertly promote your product or service on podcasts and interviews without sounding salesy
• Masterfully explain the results you deliver in sales conversations (guaranteeing a higher close rate)
• Develop competitive promotional strategies that outshine and outcreate your competition
• Write clear, compelling, and competitive sales pages
• Design marketing plans that convert––no more “posting and praying”

And you’ll gain solid direction on where to take your product or service—for the life of your business.

(Clients have also used their TripleXpert Product Design Briefs to get small business loans.)

You’ll also have product confidence: the unmistakable knowing that your product makes a huge impact.

The best part?

TripleXpert isn’t complicated.
TripleXpert isn’t fussy.
TripleXpert is genius.

When we’re done, all of your ideas will work seamlessly together.

(Remember, I thrive in the world of nuance and complexity!)

Some of my favorite products designed in TripleXpert are:

Tonya Leighs’ Charm The Room
Sarah Ashman’s Mirror Brand
Sally Haughey’s Wonder League
Nicole Edwards‘ Canva Without Crying
Hunter Niland Welling’s The Exceptional CMO
Joeli Caparco’s The Decision Couch

Bring your ideas to TripleXpert.

And walk away with a product or service that not only reflects your genius––but proves that nuance, complexity, personality, and heart-driven design are the true ingredients for a winning product or service that sells, reliably and repeatedly.

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IMPORTANT: TripleXpert is only for you if:

You already know what product or service you want to design––or you have a product or service you want to revamp.

You want to create a simple, yet elegant product (or service) that virtually sells itself by:

– Zeroing in and serve those people who are dying for what you offer

– Sharpening & elevating your POVs & USPs

– Infusing your product or service with your voice, your values & your unmistakable edge

– Giving the world a taste of your genius––and creating a fever of anticipation

– Cultivating unshakable belief & trust in your work––by tracking results & raking in testimonials

– Crafting offerings that matter––today, tomorrow, forever

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TripleXpert, is a personalized experience where you have access to my brain, heart, time, and energy.

I create customized solutions for you based on my 25+ years experience of building successful businesses (and generating millions of dollars in sales).

I also tailor my strategies to your unique needs and ideas to help create your own perfect product or service.

Ultra-Flattering.

Competition-crushing.

Packed with your personality.

I’ll give you my very best ideas.

I’ll be brutally honest so you don’t put out a terrible product or service.

I’ll help you build your sparkly personality into your product or service so that selling & marketing is a fun adventure.

Together, we’ll design a winning product or service that’s created from:

X – Your POVs

X – Your Personality

X – Your Product (Or Service)

TripleXpert is totally customized (I don’t do cookie cutter)––my high-tech, high-touch, results-oriented approach reflects that. 

And unlike many offers you’ve likely signed up for online, I’ve intentionally designed it to be simple.

So simple, it’s scary. Like you’re cheating.

All you have to do is log-in to a single, password protected page (there’s no overwhelming membership site to navigate or drip-content to wait for) listen to 8 short-audios (or read the transcripts), answer the questions in the worksheets and post them in your product design brief and come to your 90-minute strategy call.

Then, together we will collaborate to create your winning product or service that sells, reliably and repeatedly.

REFUND POLICY

There are no refunds. If you have questions about TripleXpert, email me or DM me on Insta.

+ Payment plans are available. Just ask.

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‘In my 10 years of being a master life coach, Erika’s one of the few people I’ve allowed to French Kiss my Business. And this is why I turned to her TripleXpert to help me create Charm The Room, a program that helps women feel more connected, confident, and captivating in any social situation. Since launching the Charm the Room in 2018, over 1,500 women have been through the program with stunning results. TripleXpert is not just another feel-good business development program. Erika makes sure that your product delivers results. I’m living proof of that.’

– Tonya Leigh, Founder, School Of Self-Image

‘TripleXpert took my good idea and made it great. I went from feeling stuck about marketing my offer to literally having a hundred ideas about how to talk about it. Erika also helped me come up with an even better name for my offer than I had before. What I loved most is that the process feels simple but it also delivers really powerful results. It helped me create a design brief that I’m obsessed with, plus I know I can repeat this process to get clear and confident on my other offers as well.’

– Joeli Caparco, Creator, The Decision Couch

‘TripleXpert had a profound impact on my life. I feel more aligned with my mission, vision, values and purpose than ever. Before, I was known as a revenue strategist and business model designer…which, although respectable, didn’t fully capture the essence of my capabilities. Through TripleXpert, I was able to niche down and embrace the opportunity to own the space of helping female small business owners scale with subscriptions.’

– Kadena Tate, Subscription-Business Designer, 50 Shades Of Paid

‘Erika helped me cut the mental & creative clutter so I could focus on what I do best. Developing six and seven figure funnels for info products for creative entrepreneurs. A bold audacious mirror that stares back at you and tells you to f*cking do it, Erika will push you to places you didn’t know had. I’ve worked with Erika for years and I would never look back.’

– Nicole Edwards, Nicole Edwards Creative

‘Within 3 months, the return on my TripleXpert investment was exactly 490%. For years I’d been dreaming about creating a high-end certification program where I would teach and mentor copywriters, designers, photographers, and other creatives in how to develop and curate personality-based brands. I just didn’t know if it was possible to duplicate my 18+ years of agency and industry experience with brands like Madonna, Aerin Lauder, Melanie Duncan, Kira Hug, and The Author Incubator into a cohesive program that would get results for my mentees. That is until I did Erika Lyremark’s TripleXpert. She helped me take my giant list of ideas, whittle them down to the essentials, and develop a 9-month curriculum where I know my students will soar. Better yet, I’m not just mentoring them in brand development and creative direction, I’m giving them additional tools and strategies that they can then go and implement in their own businesses to raise their prices and make a name for themselves. Erika is a mastermind when it comes to taking a complicated idea and making it marketable and salable. I filled the MirrorBrand Certification Program in one week with no sales page, no pitches, and no public announcements. TripleXpert is definitely not for everyone. But if you have a burning desire to create a stand out product or service that you can scale, I highly recommend you work with Erika.’

– Sarah Ashman, Creative Director & Style Maker

‘Before TripleXpert, I was just posting + praying. And in the year since I completed TripleXpert, I have tripled my revenue. I don’t know how I ever did business before TripleXpert. And the truth is I knew I wanted to have more sales, but I don’t like being told what to do by other people (a driving force for being an entrepreneur for me) so the thought of hiring someone to help me strategize was distasteful. What I didn’t realize was that Erika doesn’t TELL you what to do – she leads you to your correct answers – unveiling what you need to do to make your business successful. She’s not your run-of-the-mill business advisor who dishes the same advice to everyone. She’s truly a master at seeing your genius and unfolding it for you and into a do-able plan.’

– Adeline Arjad Cook, CEO, Love Love Tennis

‘Before TripleXpert, I packaged my business ideas based on what I was seeing others do. I had big ideas in need of consolidation and focus. I was flailing and hoping for the best. Erika helped me build a unique programme that’s built to last, Everyday Wonderland. Finally I have a sturdy business model and no longer have to start from scratch over and over again – as I’ve been doing for years. Without TripleXpert, there’s no way Everyday Wonderland would be as clear, simple, and purposeful as it is now. Erika helped me pare it down to the essentials: defining its unique strengths and leaving out what I felt like ’should’ be included just because I was seeing it done elsewhere. Now I feel confident when I talk about Everyday Wonderland and when I pitch it to potential members. TripleXpert is an experience as fun and high fashion as Erika’s Instagram exemplifies, with her superpower being high fashion business tailoring: spotting your unique strengths and ideas, and tailoring your business offering to that sweet success spot. TripleXpert’s strength is that it is utterly individual, with eyes on you and your business. Sign up for TripleXpert if you’re ready for clarity, focus, and confidence. Business doesn’t have to be as hard as you’re making it. The best part is, Erika demands that we have fun. Somehow, that’s where the best ideas lurk anyway.’

– Xandra Sunglim Burns, Everyday Wonderland

‘You should do TripleXpert because you will never feel SO CLEAR and excited about your offerings until you go through this!’

– Raina Lutz, Creator, Antidote

‘To be honest, I didn’t think I needed TripleXpert. I knew what I wanted to do. But I was a mess. Don’t do what I did. I wasted a ton of time & energy thinking I could do it on my own. Seriously consider THIS cycle of TripleXpert. It was an intense 3 weeks. Erika makes you think about your business in innovative ways that I had never heard about and holds you accountable to get the assignments done. It’s perfect for you if your mind is clouded with chaos and overwhelm and you feel stuck. Erika will get you on the right path to success in just THREE weeks.’

– Nadine Padro, Social Media Strategist & Digital Marketing Expert

‘TripleXpert is created in such a way where everything starts falling into place. I feel so confident in my product that it’s hard to explain. I’ve never felt this way about any of my services in all the years I’ve been in business. I now understand what she means about people not having sales problem…when you know your product to the core selling it becomes not only easy but super natural. I hadn’t even finished polishing my sales page and I sold 3 spots for my Instagram Obsession program. I will never ever create another product or service without doing TripleXpert. If you feel nudged to work with Erika, do it. I promise she’ll change your life forever.’

– Agustina Palacio, Founder, Instagram Obsession

‘You should definitely do TripleXpert because Erika will help you extract your magic and turn it into a unique, tangible product that you love. Erika gives you so much bespoke support, she really is a breath of fresh air, and has a magical way of thinking that helps you to extract original and powerful marketing angles that make selling the offer a dream. This has been the best investment for me this year!’

– Emily Hill

‘Before TripleXpert, I had a million ideas for how I wanted to coach women to expand their influence and authority. A million ideas and one huge problem: I couldn’t get all my brilliant brain-children to play together. Now I have extreme confidence that my program, Portfolio, will help countless women build better businesses, meatier movements, and kickass careers. Because a world where more women lead is a better world indeed!’

– Lela Davidson, Author, Blacklisted from the PTA & Creator of Portfolio

‘It would be impossible to overstate how much Erika’s sharp insights and coaching have helped me. During one call she helped me create my signature offer, The Exceptionelle CMO—a move which took me from hustling for $300 sales to having more than $11,000 of (easy) retainer income. That kind of revenue stability and income growth has been life changing. Erika’s ideas and marketing acumen are stunningly simple and amazingly effective. Working with her has had a better ROI than I could have ever imagined.’

– Hunter Niland Welling, Marketing Consultant for Luxury Service-Based Brands

‘Because of Erika and TripleXpert, I uncovered what’s really holding me back—product confidence. I knew her program addressed this problem, but I didn’t actually think I’d work through it in such a short amount of time. Erika taught me to embrace something I already knew…not all copy editors are created equal. I’m the right choice because I make editing copy effortless. If I hadn’t signed up for TripleXpert, I’d still be second guessing myself. And Drool Worthy Copy? That would still just be a pipe dream.’

– Autumn Tompkins, The Grumpy Grammarian, Copy Editor

‘Before TripleXpert, I was frustrated and ready to “break up” with my business. But then, I did TripleXpert. Erika asked me exactly the right questions so I could look at my offerings with a fresh perspective. And then she helped me design my new program, You Are A Babe: A Monthly Membership to Lose Weight, Feel Good About Yourself, + Look Great In Photos. In the first week of launching & promoting You Are A Babe, I gained 20 new members and 10,000 new Instagram followers. The amount of reposts, interview opportunities, and shares of the program exploded.’

– Betty Jean Bell, CEO, BeingBadass, Body Confidence Model + Coach

‘Because of TripleXpert, I developed the 3 Word Rebellion Messaging Intensive into a simple product that delivered clear results to my clients. Now when I’m on sales calls people immediately get why they need the 3 Word Rebellion Messaging Intensive. What’s really amazing is they start selling themselves on it during the call. Sales are *finally* easy, quick, and fun. I have a product that I am freakishly excited about. I feel invigorated in my business. Most importantly, I’m making the difference I want to make in the world. Having Erika on your team seeing your genius helps you create something even better than you could dream up on your own. People will WANT it.’

– Dr. Michelle Mazur, CEO, Communication Rebel, Founder & Creator of the 3 Word Rebellion

‘Erika teaches product confidence as the core element that boosts sales. Her motto is: You don’t have a sales problem you have a product confidence problem. The day after my cycle of TripleXpert came to an end, I booked a new long term private client who is a delight to work with. And 11 days later another private client who is a pleasure to coach. (And my sales page wasn’t even up!). TripleXpert worked it’s magic with barely any marketing effort, just by giving me the inner certainty of the value of what I was offering in other words product confidence!’

– Karen Vago, Genetic Eating Expert

‘I was stuck with messaging, communicating value, and figuring out a sustainable business model that also fits my style. Erika gave me back my confidence–and my wings. She saw my powers and the potential of my offering, immediately: How needed it is, whom it will serve best, how to make it work. Her lessons are invaluable. Her advice unexpected. Her work ethic and communication style, unparalleled. Although she looks overpowering (whip n’all), in fact, she empowers YOU. (And she has great taste in pop culture.) For the first time, I experienced what a real co-creator and success partner feels like. I’ve never gotten this kind of support from anyone (online or off), and all that in the shortest amount of time, and in spite the worse time zone difference possible.’

– Monicka Clio Sakki, Creative Director | Brand Expert | Self-Expression Coach

‘Erika knows how to reel you in and focus exclusively on the present. And how your product is going to be successful moving forward. What surprised me most about TripleXpert was how after just a few group calls, the clarity that I got for my product was incredible. I was way overthinking. And Erika helped me find the TRUE PURPOSE of what this business model is and how to make it extremely successful.’

– Kendra Lambert, CEO, Kendra, INC.

TripleXpert? I wasn’t sure I needed to spend the extra money on another program … not to mention the time. But, it turned out to be the best investment I have made so far. Participating in TripleXpert helped me gain clarity and streamline my offerings. And, that was just the foundation for more to come. I have a plan that works, and the clarity shows in my revenue. Don’t wait. After you participate, you’ll wonder why you didn’t do it sooner. TripleXpert is a ray of sunshine on a cloudy day.

– Susan Burns, Lawyer & Founder, Small Business Legal School

‘In TripleXpert, Erika helped me leverage my years of experience into a teachable program called Marketing for Introverts. It’s simple, repurposable, and gives me clients results. Erika challenges you to go deep. Deep into the benefits of your services and to give you 100% product confidence. Without TripleXpert, I would have never been able to leverage my experience and turn it into my very own marketing framework, which is so simple and it gives me an even bigger ROI on my time, energy, and sanity investment.’

– Sandra Pilarczyk, Business Mentor for Introverts

‘Thanks to TripleXpert and Erika’s guidance, coaching and wisdom I have created the platform of my dreams and I’m so excited that I love working on my business every day. And THAT IS NOT SOMETHING I was accustomed to in the past.  She helped me find the confidence and right energy to intentionally create ShaktiBOMB. I’ve gone from dreaming about having sold out programs to making it a reality and I could not have done it without TripleXpert.  And it feels AMAZING!’

– Katie Kozlowski, Energy & Embodiment Coach