A DESIGN PROGRAM THAT FOCUSES ON

X – Your Product (Or Service)

X – Your People

X – Your Personality

To Create A Winning Product Or Service

Hey, it’s Erika Lyremark (creator of TripleXpert—and longtime enemy of throwaway products & services).

Let me tell you a little secret:

If your product or service is intentionally designed to get your customers real results—not just your magical unicorn clients who crush everything they touch, but your actual, everyday paying clients—it will sell.

Reliably. Repeatedly. Without crossing your fingers and manifesting harder.

A lot of business coaching programs hand out breakthroughs like candy. But they don’t help you build something that actually works.

My commitment inside TripleXpert is simple:

We create a product or service that delivers because we design it around three things: Your product or service. Your people. And your personality (especially this one!)

It sells.

It gets results.

And it becomes the foundation of your business for years to come.

Sarah Ashman, Creative Director & Style Maker, invested in TripleXpert, within 90 days, her return on her TripleXpert investment was exactly 490%.

She filled her MirrorBrand Certification Program in one week with no sales page, no pitches, and no public announcements.

Amazing, right? 

For years Sarah had been dreaming about creating a high-end certification program where she would teach and mentor copywriters, designers, photographers, and other creatives in how to develop and curate personality-based brands.

She just didn’t know if it was possible to duplicate her 18+ years of agency and industry experience with brands like Madonna, Aerin Lauder, Melanie Duncan, Kira Hug, and The Author Incubator into a cohesive program that would get results for her mentees.

That is until Sarah did TripleXpert. 

During our time together, I helped her take her giant list of ideas, whittle them down to the essentials, and develop a 9-month curriculum that helps her students soar. 

Better yet, she’s not just mentoring them in brand development and creative direction, she’s giving them additional tools and strategies that they can then go and implement in their own businesses to raise their prices and make a name for themselves.

(Notice how Sarah is changing her customers’ lives AND getting paid to do what she loves.)

Sarah got a huge return on her TripleXpert investment. All because TripleXpert helped her product get RESULTS.

‘In my 10 years of being a master life coach, Erika’s one of the few people I’ve allowed to french kiss my business.

And this is why I turned to Erika to help me create Charm The Room, a program that helps women feel more connected, confident, and captivating in any social situation.

Since launching the Charm the Room in 2018, thousands of women have been through the program with life-changing results.

Erika makes sure that your product delivers life-changing results. I’m living proof of that.’

– Tonya Leigh, Founder of the School of Self-Image

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The days of the ‘that’s-nice-to-have’ offering are OVER. Because offerings that don’t consistently get customers results are, eventually, dead-in-the-water.

#1 If you don’t get your customers results, you won’t believe in what you’re doing and you will start to doubt yourself. And confidence is the precursor to having more sales.

#2 If you don’t get your customers results, you will become exhausted from marketing and selling a ‘that’s-nice-offer vs. a lean-mean-results-oriented-offer.’ Customer results are the holy grail of marketing & selling.

Self-doubt, burnout, and low sales is business-death.

So, if you don’t have a product or service that makes people go, “OMG I have to have this NOW,” then you might as well quit your business dream.

I’m not saying that to be dramatic.

I’m saying it because I can help you.

While a lot of other business coaches will give you the “You go girl!” kind of rah rah feel-good bullshit pat on the back that won’t get you ANY closer to where you want to be if you don’t design a product or service that gets results for your customers.

Because if you don’t get results for your customers you don’t have a business. You have the kind of life where you wake up every day and wonder where you’ve gone wrong.

______

Do you want a product or service that gets your customers results and sells, reliably and repeatedly?

If the answer is yes, then invest in TripleXpert. By the time I’m done with you, you will have designed a winning product or service that will change your customers’ lives – because it’s getting them results – and will sell, reliably and repeatedly.

So how do we do that? Let me walk you through the TripleXpert Design System.

XXX INTRODUCTION: Play In The World Of Imagination

During our time together, you will shut out the noise and play in the world of your imagination. Because when you expand your imagination and go to those places you don’t normally allow yourself to go to that’s where all the cool ideas are created. 

In TripleXpert, I will encourage you to be naughty and push the envelope just to see what you can get away with. And to ask yourself, “Could what I’m creating actually be this simple & fun?” 

You will be asked to break your normal patterns. To stay away from business-oriented books, podcasts, and YouTube videos. To get out of your business zone and move into your creative zone. To be playful and let your imagination party like a rock star.

Business should never be boring. And your best life-changing ideas will come through you when you’re having a ton of fun. That’s why I’ll encourage you to binge on Netflix, read books you don’t normally read, and go to places you don’t normally go. I get some of my best ideas at the Seattle Art Museum, browsing Architectural Digest or Keeping Up With The Kardashians.

When I think of some of the TripleXpert graduates, I’m blown away by the LIFE-CHANGING products & services that were designed from their imaginations.

• Agustina Palacio designed a transformational Instagram course called Instagram Obsession. I personally went through her program and went from hating Instagram to falling in love with Instagram.
  
• Lela Davidson designed a program called Portfolio that helps women grow their influence and authority by creating comprehensive bodies of work. Her clients gain momentum and are regularly appearing in top-tier publications like the Washington Post.
  
• Karen Vago designed a one-to-one program called Renaissance that helps her customers have highly performing bodies by eating according to their genetics, having a strong digestive system, detoxing efficiently, and balancing their hormones.
  
• Xandra Robinson-Burns designed a monthly digital subscription called Everyday Wonderland. In one minute a week it helps women get away from their screens and discover the magic of their daily lives. Like her customer Nicole who decided to take hot cocoa along on her errands. She enjoyed this so much that it’s now part of her weekly errand running. In Everyday Wonderland, Xandra’s customers are discovering how simple changes can invite wonder to the most mundane of tasks.
  
• Tonya Leigh designed Charm The Room, a program that helps women feel more connected, confident, and captivating in any social situation. Since launching the Charm the Room in 2018, thousands of women have been through the program with stunning results. Like the woman who went from feeling desperate and anxious on first dates to feeling at ease and confident with herself…and attracting an amazing man into her life.

Imagine how fun it’s going to be when you design a winning product or service simply by opening up, getting playful, and allowing what wants to come through.

XXX DESIGN STRATEGY 01, Part 1: Design Your Service-As-A-Product

Now the reason you want to think about your service as a product is that it’s wayyyyy easier to sell a tangible product than it is to sell an intangible product.

Imagine that it’s actually sitting on a shelf in a store, in a cute little package. It’s got your branding, your look, your vibe, your personality. People can pick it up. They can look at it from all angles.

When you design your service as a product, instead of it being a nebulous, hard-to-describe-thing-that-you-do, it becomes an easy-to-talk-about-tangible-item with:

• distinct deliverables
• obvious benefits
• compelling features
• a clear guarantee
• trackable results

Once those 5 essential items are nailed down, you’ll know exactly what you’re selling.

How to market it.

How to talk about it.

How to position it.

And your customers will know exactly what they’re buying!

Even better, once you know exactly what you’re selling, and your customers know exactly what they’re buying, you can calculate a price you feel good about. And a price your customers will gladly pay. Instead of whipping out a random price and praying your customers will pony up the money.

XXX DESIGN STRATEGY 01, Part 2: Design Your Product-As-A-Service

I know. I just said that it’s wayyyyy easier to sell a tangible product than it is to sell an intangible product. But here’s why I’m twisting the plot.

There is an advantage that service-based products have over actual physical products. Service-based products provide a service. So you feel like you’re changing lives rather than just selling a product.

While most product-based businesses know exactly what they are selling, they struggle to keep their sales momentum going because they haven’t designed their product as a service. And they often end up feeling like a hot dog vendor hawking wieners at the state fair.

Nothing against hot dogs. Or the state fair. (I genuinely like both.) It’s just that this kind of intense selling is exhausting. And makes you HATE your business. It’s the kind of selling I did when I was a stripper.

It went down like this. “Hello. My name is Bianca (my stripper name). Give me all your money and max out your credit card. And when you’re out of cash and credit? We’ll forget we ever met. Ok? Great!”

This is why in TripleXpert we will design your product-as-a-service. And your service-as a-product.

And you know what’s cool?

Once you design your service-like-a-product, and your product-like-a-service, you’re done. You never ever have to go through that design process again. There’s no more doubt, no more second guessing, no more confusion about what you’re actually selling. And when you know what you’re selling, your business is poised for success.

XXX DESIGN STRATEGY 02: Make Your Customers Want Your Product Or Service Now

A few summers ago, my husband and I spotted a set of slick patio chairs on Craigslist for $100. So we called the seller to set up a time to meet.

Once I saw the chairs in person, I knew we were getting a good deal. The chairs were in mint condition. And would look perfect on our veranda.

But what I didn’t know was how good of a deal we actually got.

A few weeks later I was on the Room & Board website (a swanky furniture store if you’re not familiar with it) and saw the exact same chairs for $1300!

We saved $1200 because the seller didn’t know exactly what she was selling.

And the craziest part?

If I would have seen those chairs at Room & Board first, I would have gladly paid full price for the set. That’s how gorgeous these chairs are.

In Design Strategy 3, I will help you understand exactly what you’re selling. Once you understand exactly what you have, then it’s easy to market, sell, and deliver your product or service in a way that delivers tremendous value to your customers. And of course, when you understand exactly what you have it helps you properly price your product or service.

In TripleXpert it doesn’t take months of planning and “proof of concept” to create a winning product or service worthy of raving-fans. Not when you know how to implement my design strategy to make your customers want your product or service now.

XXX DESIGN STRATEGY 03: Market To People Who Want Your Product NOW (Not Later)

In TripleXpert we ditch customer avatars and demographics.

Yes, I know… nearly everywhere else in the business world will tell you otherwise.

Entrepreneur.com even says defining your customer demographics is CRITICAL for the success of your business.

Now, I see how defining demographics is essential if you’re in real estate, opening a brick-and-mortar business, or running a Facebook ad…

But, for people who create products and services from their heart and soul? It’s the kiss of death. 

Instead of demographics and customer avatars in TripleXpert, I share my counterintuitive strategy to bring you MORE customers in less time than ever before.

You will also be creating the single most important piece of marketing collateral to attract perfect customers at multiple touch points.

You’ll use this marketing collateral for the life of your business. No matter how many winning products or services you introduce. You never have to do this again. 

XXX DESIGN STRATEGY 04: Develop POVs About Your Product Or Service

Now, if you don’t know what a POV is, here’s a not-so-quick introduction.

A POV or point-of-view, is a belief, conviction, or theory (based on your lived experiences and expertise) that shapes your brand, your products & services, your sales, marketing & promotional plan, your customer experience, etc. 

POVs touch every aspect of your business. And when combined with your voice, your values, and your vision, they set your message apart from everyone else in your industry.

They draw potential customers toward you. And repel those who are not in alignment with your points-of-view.

The more POVs you have the better. Because when a business’ product or service has clear POVs, its customers know exactly what they’re buying. And they’ll know exactly how the kind of result they will get:

• When I go to Barre3, I know I’ll have a ton of fun and get a shapelier booty.
• When I practice Core Power Hot Yoga, I know I’ll sweat and flex into a state of deep bliss.
• When I spin at Soul Cycle, I know I’ll be pushed to my edge while I gulp in life-transforming oxygen.

People LOVE products & services with STRONG POVs.

In TripleXpert…

• I’ll show you how to boldly shape your POVs to match your unique winning product or service
• I’ll reveal the 3 secrets to crafting strong POVs that quickly attract perfect customers
• I’ll teach you how to bring your POVs to the marketplace in a way that drives your product, and your profits, forward

I’ll help you say and do what you really want to say and do so you can stop second-guessing and doubting your genius. And get on with claiming your very own corner of the universe with your winning product or service.

XXX DESIGN STRATEGY 05: Make Your Product Or Service Undeniably You

Do you want to PACK your personality into your product or service but hold back because you’re worried people won’t like the real you—or think you’re “unprofessional” when they find out you do yoga with one eye on Love Island?

(Same. Nothing opens my heart like a good backbend and a dramatic recoupling.)

Well good news. In TripleXpert, an important part of the design process is bringing YOUR personality into your product or service. (And deprogramming rigid and outdated patterns you’ve unwittingly adopted over the course of your ‘professional’ training.)

So if your product or service isn’t unmistakable? Like the quilting on a CHANEL handbag.

And people can’t pick your product or service out of a crowd. Like spotting a Birkin in a sea of LeSportsacs.

TripleXpert will help you make your product or service unmistakably YOU––in a way that makes your customer care and want to buy from you.

I’ll also show you the ONE surprising element your product or service MUST have if you want to get known for it and have prospects falling all over themselves to buy it.

And I’ll teach you my 3 fail-proof methods to unlock creative flow—especially when you’re convinced the well has run dry. (These are the same methods I’ve used to turn wild ideas into millions—and help my clients do the same.)

XXX DESIGN STRATEGY 06: Design Your Winning Product Or Service To Sell, Reliably And Repeatedly

When you create like an artist, your ideas pour out of you––and feel glorious, true & right. But you want to make money too. LOTS OF MONEY!

Unfortunately, having a cool, hip product or service isn’t enough to be successful. You have to understand why it WILL sell & why it WON’T sell. 

In this TripleXpert Design Strategy you’ll learn…

• The number one mistake almost all creative entrepreneurs make when bringing a winning product or service to the marketplace––and the tiny tweak YOU can make that will set you apart
  
• The “Profitable Five”––my closely-held secret set of 5 questions to ask yourself when you want to troubleshoot why your brilliant, beautiful product or service won’t sell, and exactly how to get it moving
  
• 5 ways to believe in your product or service, even if no one else does (miss this, and you miss out on money making opportunities right in your own ‘backyard’)

In TripleXpert, we don’t just create like an artist. We take your ideas to the next level so that your product or service sells, reliably and repeatedly.

XXX DESIGN STRATEGY 07: Price Your Product Or Service With Confidence

Because finding the perfect price doesn’t involve shaking a Magic 8 Ball. 

Pricing is a strategy you can calculate with both your head and your heart. And I won’t sugar coat it––I excel at pricing strategies.

I see people try to heal self-worth-wounds by charging more before their business is ready to. (Think waitlists and sold-out products.)

The popular thought is that if you charge more, you’re showing the world your worth. 

But here’s why that thought process is wrong. 

Business is not a place to heal your wounds. Just like you should never turn to another person to complete you or fix you, you shouldn’t turn to your business to complete you, heal your wounds, or find your worth.

Do not back yourself into the oh-shit-I-charged too-much-and-now-my-product-isn’t-selling-corner. Because your business hasn’t done the work to have waitlists and sold out products.

Pricing isn’t about owning your worth. 

It’s about solving problems, delivering value, changing your customers lives. And implementing a comprehensive sales, marketing, and promotional strategy to earn your wealth with waitlists and sold-out products and services.

When it comes to pricing, you can’t fake confidence. 

That’s why in TripleXpert, I’ll show you …

• How to have integrity & confidence in your pricing, and the simplest way to instantly multiply the value of your product or service
  
• My 4 controversial viewpoints on pricing––and why they work like gangbusters to increase revenue
  
• Why ‘charging what you’re worth’ is the kiss of death to profits––and my foolproof 3-step formula for exactly how to price instead

Once you design your product or service so that it delivers results, calculating a price point is easy. 

YOU GET THE TRIPLEXPERT PRODUCT DESIGN SYSTEM

+ Two hours of audio, transcripts, and thought-provoking questions designed to help you:

– Create a simple, yet elegant product (or service) that virtually sells itself

– Zero in and serve those people who are dying for what you offer

– Sharpen & elevate your POVs & USPs

– Infuse your product or service with your voice, your values & your unmistakable edge

– Give the world a taste of your genius––and create a fever of anticipation

– Cultivate unshakable belief & trust in your work––by tracking results & raking in testimonials

– Craft offerings that matter––today, tomorrow, forever

+ Full transcripts of each audio—because I’m all about the accessories.

+ Action & Accountability Checkpoints—so nothing slips through the cracks.

6 ONE-TO-ONE DESIGN SESSIONS

Personalized, powerful, and product-focused.

Each session is a private 60-minute deep dive where we refine your offer, elevate your vision, and make bold, strategic moves.

I’ll be your creative partner, sounding board, strategist, and co-designer.

During our design sessions, I’ll be:

• Answering your questions about the TripleXpert Design Strategies
• Offering tailored, high-impact coaching to shape a winning product or service
• Drawing on 25+ years of business experience—and millions in sales—to help you create your perfect offer
• Cutting through the noise so you can make decisions with confidence and clarity

+ All sessions are recorded—so you won’t miss a moment of our collective genius.

2 HOURS OF PRE-WORK

Because I don’t show up empty-handed.

Before our first session, I’ll spend two hours immersing myself in your world.

I’ll listen to podcast interviews, review your sales pages, test your product, scroll your socials, and go through any materials you share with me.

By the time we meet, I’ll already know who you are, what you’re building, and where the gold is buried.

 

PERSONALIZED COACHING VIA VOXER IN BETWEEN SESSIONS

Between sessions, you’ll have private Voxer access to me—think of it as your direct line to a creative partner who gets it.

You’ll receive voice messages from me with fresh insights, bold new ideas, and next steps tailored to your product or service. You can send me voice notes too—whether you’re asking questions, sharing sparks of brilliance, or needing a mid-week pep talk to keep the design ideas hot.

And let’s be honest… I’ve got a knack for lighting a fire.

There’s a reason they call me The Daily Whip.

A FINAL PRODUCT DESIGN BRIEF

By the end of TripleXpert, you’ll have your own Product Design Brief—a customized mini-business plan that keeps you focused, on track, and ready to take bold action.

With your Product Design Brief in hand, you’ll be able to:

• Artfully overcome objections and close the deal in pitch meetings
• Promote your product or service on podcasts and interviews—without sounding salesy
• Talk about your results with confidence in sales conversations (which = higher close rates)
• Develop bold promotional strategies that outshine, outcreate, and outplay the competition
• Write sales pages that are clear, compelling, and competitive
• Craft visibility plans that generate real attention and opportunities (no more posting and praying)

And give you solid direction on where to take your product or service––for the life of your business.

P.S. I’ve had several TripleXpert clients get SBA loans––just by presenting the information inside their Product Design Brief to the bank. That’s how thorough, yet simple it is. Let’s make something so good, they can’t say no.

___________

In TripleXpert, I’ll give you my best ideas.

I’ll be brutally honest so you don’t put out a terrible product or service.

I’ll help you build your sparkly personality into your product or service so that selling & marketing is a fun adventure.

I KNOW that when I bring my 25+ years of experience in product & service design, sales & marketing, spotting unseen opportunities, and my absolute obsession with making everything better, and I pair it up with YOUR brilliant ideas and expertise and skills …

Together, we’ll create a winning product or service that gets your customers results and sells, reliably and repeatedly. 

‘Erika is like ANNA WINTOUR – except for business.’

– Sarah Ashman, Creative Director & Style Maker

‘Erika has the charisma of a Superstar. The smarts of a Mogul. The instincts of a Maverick.’

– Victoria Prozan, Textile Artist & Visual Communicator

‘She can’t step into a salon, restaurant, or post office without insta-cataloging 17 ways the biz could be stronger, more irresistible, more elegant – and her instincts are impeccable.’

– Alexandra Franzen, Author, 50 Ways to Say You’re Awesome

_______

The (glamorous) truth about designing a winning product or service.

// When your product or service feels as unique as you are, you feel confident & clear about what you’re doing – and where you’re going.

// Marketing, selling and branding your product or service will feel easy, natural and elegant. No need to check your real personality & values at the door.

// You’ll have an exciting life-changing product or service message. One that you can’t wait to share all over social media.

// You won’t get bored or second-guess yourself. You won’t worry that you’re doing it wrong. Because your product or service is a direct expression of your genius – flowing with inspiration and originality.

// You’ll experience a newfound trust in yourself. Editorial. Decisive. Confident. Bold. (You might even feel sexier!)

// Decision-making becomes easier, because you know exactly what you’re up to and where you want to go – even if it goes against what everyone else in your industry is doing.

// You’ll know your worth in a way you never have before. Negotiating will become easier because you’ll naturally select opportunities based on your chosen path, rather than thinking you need to jump on everything out of fear.

I’m just scratching the surface here––because in TripleXpert there’s room for organic creation, and the opportunity to tailor the design system to suit your needs.

_______

Do you think we’re a fit?

I’m looking for entrepreneurs, founders & creators who are:

X – Smart

X – Sassy

X – Soulful

And want their product or service to be more:

X – Purposeful

X – Profitable

X – Powerful

_______

‘Erika gets business. She gets sales. And she gets what people want in the marketplace.’

– Tracy Matthews, Bespoke, Fine Jewelry Designer & Founder of  Flourish & Thrive Academy

‘One astute observation from Erika, changed my business and eliminated my competition.’

– Dr. Michelle Mazur, CEO, Communication Rebel, Founder & Creator of the 3 Word Rebellion

‘Erika Lyremark has an intuitive mensa-like grasp of business.’

– Holli Thompson, Author, Discover Your Nutritional Style, CHHC, CNHP

FAQS

What makes ME a TripleXpert?

‘The truth about Ms. Lyremark: this woman eats, sleeps and breathes BUSINESS.

She can’t step into a salon, restaurant, or post office without insta-cataloging 17 ways the biz could be stronger, more irresistible, more elegant – and her instincts are impeccable.

Better still: She genuinely LOVES her clients – with fierce pick-you-up-by-the-scruff-of-your-neck-cuz-it’s-good-for-you devotion.’

– Alexandra Franzen

______

Well, first of all, I literally eat, sleep, and breathe business ideas.

Everywhere I go, I see endless opportunities for people to create winning products and services, or improve on their existing ones. And over the past 15 years, I’ve created a successful business coaching consultancy by learning how to design, market & sell my own life-changing, buzz-worthy products and services.

More importantly, though, I’ve honed the process into a simple design system that’s effective and efficient.

Pair that process with my natural business genius…

(Genius I put to use to transform myself from an ex-stripper, to co-creator of a multi-million dollar commercial real estate investment company, to author of a bestselling book…)

And you’ll walk out of your experience in TripleXpert with a winning product or service that will change everything in your business.

Bottom line: I’ve helped thousands of entrepreneurs move their businesses forward.

And although they DO say there’s some “magic” involved in my method (and I will sprinkle it on you inside TripleXpert!)…

I also know that having a rock-solid winning product or service is THE key to business success.

So let’s get you sharing YOUR magic with your very own corner of the universe through your winning product or service, baby!

Goodbye doubt & second-guessing!

See ya later confusion & reality looping!

Ciao crying in the bathroom about your business!

Let me spoil you with my brilliant business brain and help you create your very own winning product or service.

XXXO

______

‘In my 10 years of being a master life coach, Erika’s one of the few people I’ve allowed to French Kiss my Business. And this is why I turned to her TripleXpert to help me create Charm The Room, a program that helps women feel more connected, confident, and captivating in any social situation. Since launching the Charm the Room in 2018, over 1,500 women have been through the program with stunning results. TripleXpert is not just another feel-good business development program. Erika makes sure that your product delivers results. I’m living proof of that.’

– Tonya Leigh, Founder, School Of Self-Image

‘TripleXpert took my good idea and made it great. I went from feeling stuck about marketing my offer to literally having a hundred ideas about how to talk about it. Erika also helped me come up with an even better name for my offer than I had before. What I loved most is that the process feels simple but it also delivers really powerful results. It helped me create a design brief that I’m obsessed with, plus I know I can repeat this process to get clear and confident on my other offers as well.’

– Joeli Caparco, Creator, The Decision Couch

‘TripleXpert had a profound impact on my life. I feel more aligned with my mission, vision, values and purpose than ever. Before, I was known as a revenue strategist and business model designer…which, although respectable, didn’t fully capture the essence of my capabilities. Through TripleXpert, I was able to niche down and embrace the opportunity to own the space of helping female small business owners scale with subscriptions.’

– Kadena Tate, Subscription-Business Designer, 50 Shades Of Paid

‘Erika helped me cut the mental & creative clutter so I could focus on what I do best. Developing six and seven figure funnels for info products for creative entrepreneurs. A bold audacious mirror that stares back at you and tells you to f*cking do it, Erika will push you to places you didn’t know had. I’ve worked with Erika for years and I would never look back.’

– Nicole Edwards, Nicole Edwards Creative

‘Within 3 months, the return on my TripleXpert investment was exactly 490%. For years I’d been dreaming about creating a high-end certification program where I would teach and mentor copywriters, designers, photographers, and other creatives in how to develop and curate personality-based brands. I just didn’t know if it was possible to duplicate my 18+ years of agency and industry experience with brands like Madonna, Aerin Lauder, Melanie Duncan, Kira Hug, and The Author Incubator into a cohesive program that would get results for my mentees. That is until I did Erika Lyremark’s TripleXpert. She helped me take my giant list of ideas, whittle them down to the essentials, and develop a 9-month curriculum where I know my students will soar. Better yet, I’m not just mentoring them in brand development and creative direction, I’m giving them additional tools and strategies that they can then go and implement in their own businesses to raise their prices and make a name for themselves. Erika is a mastermind when it comes to taking a complicated idea and making it marketable and salable. I filled the MirrorBrand Certification Program in one week with no sales page, no pitches, and no public announcements. TripleXpert is definitely not for everyone. But if you have a burning desire to create a stand out product or service that you can scale, I highly recommend you work with Erika.’

– Sarah Ashman, Creative Director & Style Maker

‘Before TripleXpert, I was just posting + praying. And in the year since I completed TripleXpert, I have tripled my revenue. I don’t know how I ever did business before TripleXpert. And the truth is I knew I wanted to have more sales, but I don’t like being told what to do by other people (a driving force for being an entrepreneur for me) so the thought of hiring someone to help me strategize was distasteful. What I didn’t realize was that Erika doesn’t TELL you what to do – she leads you to your correct answers – unveiling what you need to do to make your business successful. She’s not your run-of-the-mill business advisor who dishes the same advice to everyone. She’s truly a master at seeing your genius and unfolding it for you and into a do-able plan.’

– Adeline Arjad Cook, CEO, Love Love Tennis

‘Before TripleXpert, I packaged my business ideas based on what I was seeing others do. I had big ideas in need of consolidation and focus. I was flailing and hoping for the best. Erika helped me build a unique programme that’s built to last, Everyday Wonderland. Finally I have a sturdy business model and no longer have to start from scratch over and over again – as I’ve been doing for years. Without TripleXpert, there’s no way Everyday Wonderland would be as clear, simple, and purposeful as it is now. Erika helped me pare it down to the essentials: defining its unique strengths and leaving out what I felt like ’should’ be included just because I was seeing it done elsewhere. Now I feel confident when I talk about Everyday Wonderland and when I pitch it to potential members. TripleXpert is an experience as fun and high fashion as Erika’s Instagram exemplifies, with her superpower being high fashion business tailoring: spotting your unique strengths and ideas, and tailoring your business offering to that sweet success spot. TripleXpert’s strength is that it is utterly individual, with eyes on you and your business. Sign up for TripleXpert if you’re ready for clarity, focus, and confidence. Business doesn’t have to be as hard as you’re making it. The best part is, Erika demands that we have fun. Somehow, that’s where the best ideas lurk anyway.’

– Xandra Sunglim Burns, Everyday Wonderland

‘You should do TripleXpert because you will never feel SO CLEAR and excited about your offerings until you go through this!’

– Raina Lutz, Creator, Antidote

‘To be honest, I didn’t think I needed TripleXpert. I knew what I wanted to do. But I was a mess. Don’t do what I did. I wasted a ton of time & energy thinking I could do it on my own. Seriously consider THIS cycle of TripleXpert. It was an intense 3 weeks. Erika makes you think about your business in innovative ways that I had never heard about and holds you accountable to get the assignments done. It’s perfect for you if your mind is clouded with chaos and overwhelm and you feel stuck. Erika will get you on the right path to success in just THREE weeks.’

– Nadine Padro, Social Media Strategist & Digital Marketing Expert

‘TripleXpert is created in such a way where everything starts falling into place. I feel so confident in my product that it’s hard to explain. I’ve never felt this way about any of my services in all the years I’ve been in business. I now understand what she means about people not having sales problem…when you know your product to the core selling it becomes not only easy but super natural. I hadn’t even finished polishing my sales page and I sold 3 spots for my Instagram Obsession program. I will never ever create another product or service without doing TripleXpert. If you feel nudged to work with Erika, do it. I promise she’ll change your life forever.’

– Agustina Palacio, Founder, Instagram Obsession

‘You should definitely do TripleXpert because Erika will help you extract your magic and turn it into a unique, tangible product that you love. Erika gives you so much bespoke support, she really is a breath of fresh air, and has a magical way of thinking that helps you to extract original and powerful marketing angles that make selling the offer a dream. This has been the best investment for me this year!’

– Emily Hill

‘Before TripleXpert, I had a million ideas for how I wanted to coach women to expand their influence and authority. A million ideas and one huge problem: I couldn’t get all my brilliant brain-children to play together. Now I have extreme confidence that my program, Portfolio, will help countless women build better businesses, meatier movements, and kickass careers. Because a world where more women lead is a better world indeed!’

– Lela Davidson, Author, Blacklisted from the PTA & Creator of Portfolio

‘It would be impossible to overstate how much Erika’s sharp insights and coaching have helped me. During one call she helped me create my signature offer, The Exceptionelle CMO—a move which took me from hustling for $300 sales to having more than $11,000 of (easy) retainer income. That kind of revenue stability and income growth has been life changing. Erika’s ideas and marketing acumen are stunningly simple and amazingly effective. Working with her has had a better ROI than I could have ever imagined.’

– Hunter Niland Welling, Marketing Consultant for Luxury Service-Based Brands

‘Because of Erika and TripleXpert, I uncovered what’s really holding me back—product confidence. I knew her program addressed this problem, but I didn’t actually think I’d work through it in such a short amount of time. Erika taught me to embrace something I already knew…not all copy editors are created equal. I’m the right choice because I make editing copy effortless. If I hadn’t signed up for TripleXpert, I’d still be second guessing myself. And Drool Worthy Copy? That would still just be a pipe dream.’

– Autumn Tompkins, The Grumpy Grammarian, Copy Editor

‘Before TripleXpert, I was frustrated and ready to “break up” with my business. But then, I did TripleXpert. Erika asked me exactly the right questions so I could look at my offerings with a fresh perspective. And then she helped me design my new program, You Are A Babe: A Monthly Membership to Lose Weight, Feel Good About Yourself, + Look Great In Photos. In the first week of launching & promoting You Are A Babe, I gained 20 new members and 10,000 new Instagram followers. The amount of reposts, interview opportunities, and shares of the program exploded.’

– Betty Jean Bell, CEO, BeingBadass, Body Confidence Model + Coach

‘Because of TripleXpert, I developed the 3 Word Rebellion Messaging Intensive into a simple product that delivered clear results to my clients. Now when I’m on sales calls people immediately get why they need the 3 Word Rebellion Messaging Intensive. What’s really amazing is they start selling themselves on it during the call. Sales are *finally* easy, quick, and fun. I have a product that I am freakishly excited about. I feel invigorated in my business. Most importantly, I’m making the difference I want to make in the world. Having Erika on your team seeing your genius helps you create something even better than you could dream up on your own. People will WANT it.’

– Dr. Michelle Mazur, CEO, Communication Rebel, Founder & Creator of the 3 Word Rebellion

‘Erika teaches product confidence as the core element that boosts sales. Her motto is: You don’t have a sales problem you have a product confidence problem. The day after my cycle of TripleXpert came to an end, I booked a new long term private client who is a delight to work with. And 11 days later another private client who is a pleasure to coach. (And my sales page wasn’t even up!). TripleXpert worked it’s magic with barely any marketing effort, just by giving me the inner certainty of the value of what I was offering in other words product confidence!’

– Karen Vago, Genetic Eating Expert

‘I was stuck with messaging, communicating value, and figuring out a sustainable business model that also fits my style. Erika gave me back my confidence–and my wings. She saw my powers and the potential of my offering, immediately: How needed it is, whom it will serve best, how to make it work. Her lessons are invaluable. Her advice unexpected. Her work ethic and communication style, unparalleled. Although she looks overpowering (whip n’all), in fact, she empowers YOU. (And she has great taste in pop culture.) For the first time, I experienced what a real co-creator and success partner feels like. I’ve never gotten this kind of support from anyone (online or off), and all that in the shortest amount of time, and in spite the worse time zone difference possible.’

– Monicka Clio Sakki, Creative Director | Brand Expert | Self-Expression Coach

‘Erika knows how to reel you in and focus exclusively on the present. And how your product is going to be successful moving forward. What surprised me most about TripleXpert was how after just a few group calls, the clarity that I got for my product was incredible. I was way overthinking. And Erika helped me find the TRUE PURPOSE of what this business model is and how to make it extremely successful.’

– Kendra Lambert, CEO, Kendra, INC.

TripleXpert? I wasn’t sure I needed to spend the extra money on another program … not to mention the time. But, it turned out to be the best investment I have made so far. Participating in TripleXpert helped me gain clarity and streamline my offerings. And, that was just the foundation for more to come. I have a plan that works, and the clarity shows in my revenue. Don’t wait. After you participate, you’ll wonder why you didn’t do it sooner. TripleXpert is a ray of sunshine on a cloudy day.

– Susan Burns, Lawyer & Founder, Small Business Legal School

‘In TripleXpert, Erika helped me leverage my years of experience into a teachable program called Marketing for Introverts. It’s simple, repurposable, and gives me clients results. Erika challenges you to go deep. Deep into the benefits of your services and to give you 100% product confidence. Without TripleXpert, I would have never been able to leverage my experience and turn it into my very own marketing framework, which is so simple and it gives me an even bigger ROI on my time, energy, and sanity investment.’

– Sandra Pilarczyk, Business Mentor for Introverts

‘Thanks to TripleXpert and Erika’s guidance, coaching and wisdom I have created the platform of my dreams and I’m so excited that I love working on my business every day. And THAT IS NOT SOMETHING I was accustomed to in the past.  She helped me find the confidence and right energy to intentionally create ShaktiBOMB. I’ve gone from dreaming about having sold out programs to making it a reality and I could not have done it without TripleXpert.  And it feels AMAZING!’

– Katie Kozlowski, Energy & Embodiment Coach