Meme culture is rampant. Thought leaders are infecting your originality. The peer pressure to be average is intense.

The best thing about you is often the thing you play down the most. Might even be ashamed of. Are hiding because it doesn’t seem like it fits in.

Hi! I’m Erika Lyremark––a boundary pushing personal branding & business strategist who’s got a knack for turning unconventional ideas into head-turning content.

And each week, I share ideas on how to think for yourself––and bring originality to your corner of the internet.

Because let’s face it.

In 2024, content IS marketing.