TRANSACTIONAL SELLING VS. TRANSFORMATIONAL SELLING (Or Who Wants To Sell Hot Dogs?)

So much of my desire to help women succeed in sales comes from watching other sales coaches tell their audiences that success in selling is all about close rates.

“Get the deal done. No. Matter. What.”

And while yes, of course, you want to close the deal. You don’t want to become a transactional salesperson in the process.

Because when you’re a transactional salesperson – someone who tries to close the deal no matter what – you end up feeling like a hot dog vendor hawking wieners at the state fair. Read more

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Post Date: November 12, 2018

My Unique Introduction Method (And The Surprising Reason My Clients LOVE It!)

When I created my first big online group-coaching program back in 2011 … I made a steadfast rule.

When it was time for the ladies to get their businesses whipped on the group calls … they must properly introduce themselves before they could get my help with their businesses.

First Name!

Last Name!

And a little bit about your business!

(Not an elevator pitch. Just a quickie line or two about what they do.)

If they skipped any of those 3 items in their introduction, then I’d politely ask them to go back and share their complete introduction. Read more

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Post Date: November 12, 2018

Naughty Or Nice Marketing Tip (Should I Wear My White-Extra-Lacy-Bra-And-Panties Or My Slick-Black-Patent-Leather-Merrywidow-With-Silk-Fishnets?)

Many years ago when I was living in Minneapolis (and before I was with Chad, my handsome hubby) I had a long-distance boyfriend who was flying across the country to visit me.

So, of course, I wanted to give him the time of his life. Wink! Wink!

To make sure he was just as excited as I was about our romantic weekend, I decided to call him to get his input on what lingerie I should wear on our first night together. Read more

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Post Date: November 12, 2018

 

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