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Most entrepreneurs already know what they think. But they hesitate to say it publicly—especially in business.

That’s exactly what we work on in POV Practice.

How to develop your POVs and practice sharing them with confidence.

These are free, skill-building sessions for entrepreneurs.

Our next session is Tuesday, January 27th – 10:00 am PST / 1:00 pm PST.

You can go here to enroll.

To give you a feel for what this actually looks like in practice, here’s one of my POVs—one I share often, and one that usually gets a strong reaction.

It’s about pricing. And specifically, ‘pricing high’ before you’re ready.

I don’t actually think you should price your work to show your worth. And here’s why.

I see entrepreneurs try to heal self-worth wounds by charging more before they’re ready to. The popular thought is “if you charge more, you’re showing the world your worth”.

And I get why that idea is tempting. It sounds empowering.

But here’s where that thinking breaks down.

Business is not a place to heal your wounds. Just like you shouldn’t turn to another person to complete you or fix you, you shouldn’t turn to your business to complete you, heal your wounds, or help you find your worth.

Because when you do, you back yourself into the “oh crap, I charged too much and now my product isn’t selling” corner.

And that corner usually shows up because you haven’t done the real work yet to charge what you want to charge—and stand behind it. 

Pricing isn’t about owning your worth.

It’s about solving problems, delivering value & getting your customers results. 

That’s where confidence actually comes from. And that’s how wealth is earned.

“Charge more to show your worth” sounds powerful, but in practice it often hampers confidence. It’s a feel-good idea that can slow momentum when the foundation isn’t there yet.

This may not make me popular, and I’m okay with that. After generating millions of dollars in sales, I’m willing to say the quiet part out loud: When it comes to pricing, you can’t fake confidence.

And your business always knows whether you’re ready—or not.

XXXO

P.S. If you love this POV and want to get better at developing and sharing your own POVs in business, come to POV Practice. We meet LIVE, every Tuesday at 10:00 am PST.

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A clear POV saves you time, money, and energy and makes it easier to get what you want––especially if you love Chanel. 

Let me explain…

I went to Chanel to look at their new Rouge Noir collection. If you’ve ever shopped their limited-edition collections, you know they sell out fast.

The branding, the colors—it was completely up my alley. I knew I wanted something from it.

So I tried on two lipsticks.

The first was a really beautiful pink.

I remember thinking, this is going to look so good on me. And it did—but it was more hot pink than what I actually wear day to day. And I don’t like buying makeup for special occasions. I want my makeup to work for my real life, all of my days.

One of the sales associates said, “You could tone it down with a lip gloss.”

And immediately I knew—that doesn’t work for me. I don’t like complicated lipstick routines. I don’t even own a clear gloss.

So then I tried a darker shade, a really vampy red. And another associate said, “You could make it less dark if you blot it with a tissue.”

And again, I knew—I’m not going to do that either. I don’t want to carry tissues around just to manage my lipstick. I already have enough stuff in my bag.

I would be willing to take a second or third step if it stayed that way all day—but lipstick doesn’t work like that. So even though I loved both colors, the application didn’t match who I am.

That’s a POV I already know I have. And because I know that about myself, the decision not to buy was easy.

If I didn’t have that POV, I know exactly what would’ve happened.

I would’ve bought both lipsticks, gone home, tried to make them work, told myself I’d keep up with the extra steps—and then they would’ve ended up sitting in my lipstick drawer, taking up space.

At some point, I would’ve been annoyed with myself.

Not because the lipsticks were bad, but because I knew better. I would’ve thought, why didn’t I just find different Chanel lipsticks that actually worked for me?

Eventually, I would’ve given them to a friend who probably wouldn’t wear them because of the extra steps involved to make them look good, or cleaned out the tubes, recycled the containers, and moved on.

And that’s how POVs are formed. They come from experience, from making the same mistake more than once, from realizing, I’ve done this before and I don’t like how it ends.

But instead of learning from that, most people just keep repeating the pattern—wasting time, money, and energy—making it difficult to get what they really want because they never stop to name what they already know about themselves.

I’ve wasted a lot of money on makeup over the years doing exactly that. And it wasn’t because the products were bad—it was because I hadn’t developed clear POVs yet.

But every single day, you’re making hundreds—maybe even a thousand—decisions. And when you’re not clear on your POVs, you spend your energy negotiating with yourself all day long.

Then when it’s time to make the big decisions, you don’t have anything left. And you don’t get what you want. And instead you get what you don’t want.

That’s the cost of not being clear.

This is the kind of work we do in POV Practice every Tuesday at 10 a.m. PST / 1 p.m. EST.

It’s totally FREE.

If you want clear POVs that save you time, money, and energy—and make it easier to get what you want…

Go here to sign up here.

Our next POV Practice is on Tuesday, January 20, 2026.

XXXO

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A small but mighty discovery from the French beauty universe.

GEURLAIN’S KissKiss Bee Lip Primer.

This is one of those rare formulas that actually does what it promises. It makes your lipstick last. Like… actually last.

As you know, I always wear red lipstick on camera.

In real life? Much less often. And it’s not because I don’t love red lipstick. I do.

It’s because red lipstick is high-maintenance.

One sip of water, one matcha, one distracted touching my face—and suddenly it’s migrated halfway across my cheeks.

Then I’m stuck constantly fixing and reapplying, and if it’s not fresh, red lipstick looks tired. 

There’s no in-between.

The Guerlain KissKiss Bee Lip Primer changed my red-lipstick-loving-life!

Now my red lipstick stays put in a way that feels… civilized.

I’m not thinking about it every five minutes. I can drink water and sip matcha like a normal person.

(Highly recommend if you love lipstick but hate babysitting it.)

I always get comments on my red lipstick. It makes me feel vaguely celebrity-adjacent when I’m out.

People stop me and tell me they love it.

Which tells me something important…more people should be wearing red lipstick. Clearly, the world enjoys it. If you love red lipstick—or even just like it—consider this your permission slip.

As for my favorite lipstick formulation of all time: CHANEL 31 Le Rouge Satin Lipstick with a refillable glass tube––a design inspired by the mirrors lining the famous Art Deco staircase at 31 rue Cambon in Paris (Coco Chanel’s original atelier in Paris).

Unfortunately, Chanel isn’t currently making the exact red I love so I can’t give you the direct link.

Luckily, I have two tubes tucked away, which should carry me comfortably through the rest of 2026. A lipstick retirement plan feels very on-brand for me.

XXXO