BLOG

_______

A clear POV saves you time, money, and energy and makes it easier to get what you want––especially if you love Chanel. 

Let me explain…

I went to Chanel to look at their new Rouge Noir collection. If you’ve ever shopped their limited-edition collections, you know they sell out fast.

The branding, the colors—it was completely up my alley. I knew I wanted something from it.

So I tried on two lipsticks.

The first was a really beautiful pink.

I remember thinking, this is going to look so good on me. And it did—but it was more hot pink than what I actually wear day to day. And I don’t like buying makeup for special occasions. I want my makeup to work for my real life, all of my days.

One of the sales associates said, “You could tone it down with a lip gloss.”

And immediately I knew—that doesn’t work for me. I don’t like complicated lipstick routines. I don’t even own a clear gloss.

So then I tried a darker shade, a really vampy red. And another associate said, “You could make it less dark if you blot it with a tissue.”

And again, I knew—I’m not going to do that either. I don’t want to carry tissues around just to manage my lipstick. I already have enough stuff in my bag.

I would be willing to take a second or third step if it stayed that way all day—but lipstick doesn’t work like that. So even though I loved both colors, the application didn’t match who I am.

That’s a POV I already know I have. And because I know that about myself, the decision not to buy was easy.

If I didn’t have that POV, I know exactly what would’ve happened.

I would’ve bought both lipsticks, gone home, tried to make them work, told myself I’d keep up with the extra steps—and then they would’ve ended up sitting in my lipstick drawer, taking up space.

At some point, I would’ve been annoyed with myself.

Not because the lipsticks were bad, but because I knew better. I would’ve thought, why didn’t I just find different Chanel lipsticks that actually worked for me?

Eventually, I would’ve given them to a friend who probably wouldn’t wear them because of the extra steps involved to make them look good, or cleaned out the tubes, recycled the containers, and moved on.

And that’s how POVs are formed. They come from experience, from making the same mistake more than once, from realizing, I’ve done this before and I don’t like how it ends.

But instead of learning from that, most people just keep repeating the pattern—wasting time, money, and energy—making it difficult to get what they really want because they never stop to name what they already know about themselves.

I’ve wasted a lot of money on makeup over the years doing exactly that. And it wasn’t because the products were bad—it was because I hadn’t developed clear POVs yet.

But every single day, you’re making hundreds—maybe even a thousand—decisions. And when you’re not clear on your POVs, you spend your energy negotiating with yourself all day long.

Then when it’s time to make the big decisions, you don’t have anything left. And you don’t get what you want. And instead you get what you don’t want.

That’s the cost of not being clear.

This is the kind of work we do in POV Practice every Tuesday at 10 a.m. PST / 1 p.m. EST.

It’s totally FREE.

If you want clear POVs that save you time, money, and energy—and make it easier to get what you want…

Go here to sign up here.

Our next POV Practice is on Tuesday, January 20, 2026.

XXXO

_________

A small but mighty discovery from the French beauty universe.

GEURLAIN’S KissKiss Bee Lip Primer.

This is one of those rare formulas that actually does what it promises. It makes your lipstick last. Like… actually last.

As you know, I always wear red lipstick on camera.

In real life? Much less often. And it’s not because I don’t love red lipstick. I do.

It’s because red lipstick is high-maintenance.

One sip of water, one matcha, one distracted touching my face—and suddenly it’s migrated halfway across my cheeks.

Then I’m stuck constantly fixing and reapplying, and if it’s not fresh, red lipstick looks tired. 

There’s no in-between.

The Guerlain KissKiss Bee Lip Primer changed my red-lipstick-loving-life!

Now my red lipstick stays put in a way that feels… civilized.

I’m not thinking about it every five minutes. I can drink water and sip matcha like a normal person.

(Highly recommend if you love lipstick but hate babysitting it.)

I always get comments on my red lipstick. It makes me feel vaguely celebrity-adjacent when I’m out.

People stop me and tell me they love it.

Which tells me something important…more people should be wearing red lipstick. Clearly, the world enjoys it. If you love red lipstick—or even just like it—consider this your permission slip.

As for my favorite lipstick formulation of all time: CHANEL 31 Le Rouge Satin Lipstick with a refillable glass tube––a design inspired by the mirrors lining the famous Art Deco staircase at 31 rue Cambon in Paris (Coco Chanel’s original atelier in Paris).

Unfortunately, Chanel isn’t currently making the exact red I love so I can’t give you the direct link.

Luckily, I have two tubes tucked away, which should carry me comfortably through the rest of 2026. A lipstick retirement plan feels very on-brand for me.

XXXO

__________

BEFORE: “I help people find their dream home.”

AFTER: “I study your Pinterest board, lock in your exact design standards—within your budget—and I go find that house.”

If you were a design fiend, which one would you trust with your future home?

Taste always tells the truth.

– Before sounds like everyone.

– After sounds like someone who knows what they’re doing.

If you care about design and details you can hear the difference instantly.

This is what taste sounds like in business.

But you can’t get to this taste level until you strip away everything generic in your business.

XXXO