I See London. I See France.

I see London.

I see France.

I wanna see your SMARTYPANTS.

Never dumb yourself (or your content) down to get clicks & likes.

You are not dumb. And neither is your audience.





P.S. I push my Marketing Crush clients hard to own their smartypants. And I would love to introduce you to a client who’s doing this well.

Meet Lindsay Hotmire, Identity Coach & Authentic Storyteller For Women Owned Brands.

Before working together she was struggling to own what came naturally to her: ultra-intelligent content.  Read more

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Post Date: October 8, 2020

Can You Answer This Crazy Question Without Batting An Eyelash?

A few summers, my husband and I spotted a set of slick patio chairs on Craigslist for $100. So we called the seller to set up a time to meet.

Once I saw the chairs in person, I knew we were getting a good deal. The chairs were in mint condition. And would look perfect on our veranda.

But what I didn’t know was how good of a deal we actually got.

A few weeks later I was on the Room & Board website (a swanky furniture store if you’re not familiar with it) and saw the exact same chairs for $1400! Read more

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Post Date: September 25, 2020

I Want My BANANA! (How To Use Ridiculosity To Tell Memorable Stories)

I’m known for my storytelling.

And it’s not that I’m the world’s greatest storyteller (I think Chelsea Handler is in her book, Life With Be The Death Of Me… And You Too!).

What I’m great at is paying attention to just how ridiculous I am.

Like the time I was out to tea with my girlfriend and noticed the guy sitting next to us had dropped his wallet onto the floor.

So, I leaned over and said, “Sir, your wallet is on the floor behind you.” Read more

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Post Date: September 12, 2020