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TREND ALERT: Miss This And Miss PR Opportunities

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Wow times have changed. I never thought Architectural Digest would have a column called ‘AD It Yourself’.

*And I never thought they’d be sourcing content from TikTok.*

But here they are with an article called Everything We Learned From Watching School Bus Renovations on TikTok.

Now, I will probably never live in a converted school bus unless the world ends and every boutique hotel has crumbled into the ground. That’s not the point.

The point is – big media is following trends through TikTok, and featuring the creators they find there.

Nowadays you don’t need a press agent or even pitch yourself to major media. Vogue, Fortune, Bloomberg News, NPR, Vanity Fair, The New Yorker, Allure, Essences, Bon Appetit, Travel & Leisure are all reaching out to TikTok. 

Google any one of these sites, slap in the word TikTok, and find a half a dozen or more articles culled from social media. Go ahead, I’ll be here when you’re done. 

If you’ve been resisting TikTok, this should help change your mind. And if you think your thing is too abstract, non-visual, grown up, or complicated for TikTok, you’re wrong. 

Buckle up––here come the examples:

  • Miss Excel – Spreadsheet Toks so engaging, she’s now a sponsored Microsoft MVP
  • Physics Girl – Explaining physics for the rest of us so well, she now has a YouTube channel sponsored by PBS
  • Alexis Nikole, aka The Black Forager, has 3.5 million viewers following her culinary adventures – oh, and a James Beard award – they found her through TikTok
  • Hashem Al-Ghaili – a molecular biologist breaking down climate change for 2.3 million followers, leveraging his audience to contribute to clean water projects in Africa
  • Vanesa Amaro, TikTok’s Queen of Cleaning, now the spokesperson for Clorox

And that’s just a teeny tip of the iceberg.

  • Viral lawyers and dentists getting work from TikTok.
  • Housekeepers getting paid to demonstrate the witchery that is folding a fitted sheet.
  • Accessibility advocates changing the way our infrastructure is built.

If you’re an expert, use education to market & sell your products and services, and want VISIBILITY now (not later) my TikTok Accelerator may be for you.

During our time together, I will:

  • Brainstorm the exact focused-content you should be creating on TikTok
  • Co-write 3 of your TikTok Scripts using our TikTok Viral Formula (my TikTok business partner used this formula to get 7.2 million views on one of her posing tip videos.)
  • Co-write your TikTok bio so that it showcases your expertise and the next step you want your audience to take
  • Clarify the perfect CTA for your TikTok audience – opt-in, book a free consultation, listen to my podcast, etc.
  • Review your website site to make sure it’s aligned with your future messaging on TikTok

Go here to get more info.

Let’s sum up:

  1. Big media is itching to fill their screen space with discoveries from TikTok.
  1. Big business is dying to piggy-back on TikTok popularity. (Your thing is not too abstract, non-visual, obscure, or grown up to be on TikTok.)
  1. TikTok is the easiest path to more views, more clients, more exposure, more opportunities, more sales.

Your ideal clients are searching for you on TikTok. Let me help them find YOU. (Don’t believe me? Data suggests that TikTok is now Google’s main competitor.)

XXXO

If You Want To Make A Name For Yourself, You’re Going To Have To Take Creative Risks

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Blogging, tweeting, posting photos on IG or Facebook is no longer daring or risky. It’s the norm. Your clients want to see what other tricks you’ve got up your sleeve.

I love TikTok. Creative. Challenging. Tangibly rewarding. I love the creation, making the videos, and telecasting my voice around the world. I’ve bitten the apple––there’s no turning back.

I want you to have the same experience. There’s nothing else like using your voice, your vision, and your viewpoints to change your future client’s lives.

Yes. Putting your voice, your face, your physicality out there is risky. But is your business vision worth it?

XXXO

P.S. I just added a new member to BED, my mastermind & mentorship group. Guess how she found me? Uh, huh., TikTok.

How To Get More Opt-ins From TikTok

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Instagram is no longer the sharing app we fell in love with. That IG is gone.

TikTok is where it’s at. Check this out.

I posted the same video to Tikok & Instagram. Compare the metrics.

Instead of nurturing and rewarding its devoted audience, IG is looking at every new shiny, popular thing, and copying it. It’s trying to be SnapChat, TikToK, Substack, a microblogging platform, and a click through shopping site all in one.

And what’s rule number one of entrepreneurship? Keep it simple, sexy. (Insta obviously didn’t get the memo.)

The only way to succeed on Insta nowadays is to run expensive ads, be a Kardashian, or if you get lucky, go viral.

While you’re trying to beat the IG algorithm, wondering what’s happened to the audience you’ve worked so hard to build, and are shocked at the nosedive in your views, Instagram is treating you like a bad boyfriend / bad girlfriend. 

Hardly paying attention to you, thinking they know better than you, expecting you to be loyal while they check out their other options.

Not caring about you, that’s for sure.

In April of 2022, I had 78 TikTok followers. Now I have 4090.
In April of 2022, I had 8954 Instagram followers. Now I have 8941.

In four months, I posted 50 times on both platforms.
> I lost 13 followers on Instagram.
> I gained 4012 on TikTok.

Which platform do you think is growing my list faster?

Yes! It’s TikTok.

TikTok is for you if:

  • You’re tired of writing blog posts and emails.
  • You want to expand your PR opportunities.
  • You want to keep your existing audience hot & bothered about your content


And you want to build your email list.

I have the perfect opportunity to get your stiletto in the door. 

I know what you’re thinking… you don’t want to learn another social platform. You don’t know where to begin. You don’t have a clue on what to say or do. 

I’ve got the tools, the trainings, and the coaching.

I can work with you one-to-one, crafting your TikTok plan for maximum fabulosity.

XXXO