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It’s A KKW World. We’re Just Living In It.

You know I love a big bold business move.

And you know the kind I mean…

Lil Nas X releasing a custom Satan themed shoe in tandem with his Montero video? The limited edition of 666 pairs at $1018 a pop sold out in less than a minute. Baller!

Allure magazine opening an experiential store (that’s IRL shopping, baby), just as big business is saying online is the only way to go? With high end beauty products curated by trusted editors, you know they opened their doors to a line around the block. Baller!

Stella McCartney partnering with Bolt Threads to make a sustainable leather substitute from…mushrooms? You can practically hear the fashion world shaking its head, “Oh, Stella.” But with sustainability being THE hot topic, along with the mushroom-leather Falabella tote selling like a 1700 dollar hot cake, guess who gets the last laugh? That total bad-ass baller, Stella. 

You know who else is making a seriously bold move?

Lady boss Kim Kardashian. 

You don’t have to like Kim – because she doesn’t care if you do. You don’t have to like anything about her. But to ignore her is to miss out on some serious business smarts.

Serious Business Smarts. #SBS. The woman is worth a billion dollars. Just ask Forbes. 

And what is Kim doing even as we speak?

She’s shutting down her business. 

That’s right. Kim’s putting all her products on sale, then shuttering her site in order to, according to her IG post:

“come back to you under an entirely new brand with new formulas that are more modern, innovative, and packaged under a sustainable new look.

“I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned,”

Swoon!

Okay – who knows what’s really going on behind the scenes at KKW. People speculate…

  • She’s selling more shares to Coty
  • She’s dropping the ‘West’ from her brand
  • She’s changing the company that creates her formulas

Or she’s getting sued.

But really, who cares? Because she’s doing something So Baller on a business level that it almost makes me scream. I’m actually screaming right now, can you tell?

Let’s break it down. 

Kim’s closing her business. No apologies. She wants to do something new and different, and she’s not afraid to just cut the old, insanely successful brand out of her life. Boom, end of story.

She’s not pussyfooting around, asking her customer base what they want or what they’d like to see next. She’s got a vision, and she’s going to execute it. She’s going to tell her customer base what they want, just like she always has. 

She’s creating excitement. Every loyal fan is going to be hyperventilating and hitting their refresh button the day she rolls out her new brand. Even the haters are going to be there, because they can’t help themselves.

She’s creating a feeding frenzy. All her old products are going away, and her customers only have until August 1st to stock up on their favorites. You bet she’s going to sell out of everything.

And most important…

She’s controlling her own narrative. Again, who knows what’s going on behind the scenes. What we’re seeing is a powerful entrepreneur unapologetically making the choices that serve her creative vision best.

You can do all these things too, fancy lady. Trust me. 

You can change your branding on a dime. Your products. Your offerings. Anything you want, all it takes is making the decision and doing the thing. Make the bold move – it’ll look good on you!

XXXO

P.S. Have you entered to win a $1500 marketing audit yet? We pick 4 winners a week. The winners get a recorded zoom strategy session with us and a custom action plan (created by us for you!) Women are loving these. It’s like getting your fortune read and then getting the practical steps to make your dreams a reality in one shot. Go here to enter.

Say NO To Business Crushes

Ever idolize another business? Fangirl over another woman who’s achieved the level of success you desire?

Here’s my sharp viewpoint…

  • Admire their attributes.
  • Be inspired by their work.
  • Get ideas from them when they’re brilliant and aligned with you.

BUT, don’t worship them.

When you crush on someone else, you give away your power. And …

>> Weaken your imagination

>> Diminish your confidence

>> Kill your drive

You may know that I admire Tory Burch. Like a lot! I even worked my contacts so she got a copy of Think Like A Stripper in her hot little hands.

She created a fashion empire without a background in business or design…

And started it from her kitchen table while on maternity leave making cold calls while her three sons were napping.

She’s thoughtful, methodical, and patient. All attributes I adore.

But, as much as I look up to Tory Burch, if I saw her in a restaurant, I wouldn’t pass out from excitement.

I’ve got my own thing going on. 

And so do you!

Instead of crushing on someone else … how would your life change if you were obsessed with your own business?

It’s a lot more fun to exclusively reserve that level of excitement for your own work! 

Don’t you agree? Come on over to IG and join in on this hot topic. (Plus check out my living room dance.)

XXXO

P.S. Have you entered to win a $1500 marketing audit yet? We pick 4 winners a week. The winners get a recorded zoom strategy session with us and a custom action plan (created by us for you!) Women are loving these. It’s like getting your fortune read and then getting the practical steps to make your dreams a reality in one shot. Go here to enter.

Why Isn’t Anyone Buying From Me?

I once did a rough calculation of how many times I asked for the ‘business’ when I was a stripper.

The answer?

316,000 ASKS!

Do you want a dance?

Do you want a dance?

Do you want a dance?

Over and over. Night after night. Year after year. For 9 years.

When it came to ‘asking for the dance’ my confidence was unshakable.

Then after I quit stripping in 2001, I went on to co-create a multi-million dollar commercial real estate investment company with my dad.

And part of the reason it became so successful was my total ex-stripper confidence.

I was pretty fearless when it came to selling & negotiating deals with mostly men because I’d already been wrangling money out of their pockets for almost a decade.

When I started my coaching business in 2005, though, it seemed like my confidence was missing in action.

I remember my husband asking me, “How can you be sooooo confident – even arrogant perhaps – in your commercial real estate business? And yet, in your coaching business feel terrified, insecure, and totally unsure of yourself?”

He had a good point. 

I promised myself I was going to figure out my confidence problem. And I realized something very important:

When I was a stripper, I knew exactly what I was supposed to do. Get on stage. Put on a good show. Get off the stage. Ask the customers if they wanted a lap dance. And since the club did all the marketing to get customers into the club, I didn’t have to worry about that. I knew exactly what my marching orders were and exactly what my product was: lap dances. 

When I worked in commercial real estate for 10 years, I was responsible for all the sales and leasing. I knew exactly what I was selling. I never took it personally if a potential tenant chose to lease from another building owner, or if a tenant moved out. My product was clear. My marching orders were clear.

It’s a very different raw, vulnerable story when you are selling your own creation.

I see it all the time in smart, creative women. Self-doubt. Second-guessing. Crushed confidence. Lots of crying over their laptop, wrecking their DIOR mascara.

These women do not need more “self-confidence.” 

What they need in spades is PRODUCT CONFIDENCE: the unmistakable knowledge that what you do matters and has a huge impact on people’s lives. 

So how do you get product confidence? Watch my Woman UnZipped Interview with LeahRose Farber to find out.

XXXO

P.S. Have you entered to win a $1500 marketing audit yet? We pick 4 winners a week. The winners get a recorded zoom strategy session with us and a custom action plan (created by us for you!) Women are loving these. It’s like getting your fortune read and then getting the practical steps to make your dreams a reality in one shot. Go here to enter.