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How To Get More Opt-ins From TikTok

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Instagram is no longer the sharing app we fell in love with. That IG is gone.

TikTok is where it’s at. Check this out.

I posted the same video to Tikok & Instagram. Compare the metrics.

Instead of nurturing and rewarding its devoted audience, IG is looking at every new shiny, popular thing, and copying it. It’s trying to be SnapChat, TikToK, Substack, a microblogging platform, and a click through shopping site all in one.

And what’s rule number one of entrepreneurship? Keep it simple, sexy. (Insta obviously didn’t get the memo.)

The only way to succeed on Insta nowadays is to run expensive ads, be a Kardashian, or if you get lucky, go viral.

While you’re trying to beat the IG algorithm, wondering what’s happened to the audience you’ve worked so hard to build, and are shocked at the nosedive in your views, Instagram is treating you like a bad boyfriend / bad girlfriend. 

Hardly paying attention to you, thinking they know better than you, expecting you to be loyal while they check out their other options.

Not caring about you, that’s for sure.

In April of 2022, I had 78 TikTok followers. Now I have 4090.
In April of 2022, I had 8954 Instagram followers. Now I have 8941.

In four months, I posted 50 times on both platforms.
> I lost 13 followers on Instagram.
> I gained 4012 on TikTok.

Which platform do you think is growing my list faster?

Yes! It’s TikTok.

TikTok is for you if:

  • You’re tired of writing blog posts and emails.
  • You want to expand your PR opportunities.
  • You want to keep your existing audience hot & bothered about your content


And you want to build your email list.

I have the perfect opportunity to get your stiletto in the door. 

I know what you’re thinking… you don’t want to learn another social platform. You don’t know where to begin. You don’t have a clue on what to say or do. 

I’ve got the tools, the trainings, and the coaching.

I can work with you one-to-one, crafting your TikTok plan for maximum fabulosity.

XXXO

TikTok 4 Evah

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If you’re moping around, wrecking your Brazilian blowout trying to gain traction on Insta, or Meta, or even on getting traffic to your website, I have one word for you:

TikTok. 

I swear on a stack of Gucci hat boxes, it’s the best thing that’s going to happen to your business.

But Erika, I hear you saying, TikTok is for kids. It’s about dance challenges and people changing clothes midair. And twenty somethings talking about glass skin and slugging. What the hell is slugging, Erika? Will someone please just tell me what slugging is?

You’re kinda right. But also really, really wrong. 

First, slugging is where you put vaseline on your face, just like our moms used to do for moisturizer and sunscreen back in the day.

That’s the power of TikTok. Someone pulled out an old forgotten tub of Vaseline, put on a catchy tune while taking a video of themselves smearing it on their face and gave it a catchy name.

Searches for “Vaseline” go up by 93%. And quarterly sales for Vaseline went up by double digits. 

When I hear about the sudden rise of petroleum jelly sales, I also hear something else:

Opportunity.

So while you’re right TikTok is filled with kids, dance challenges, and the weird popularity of Vaseline. TikTok is also the hottest place to get your business in front of more than a billion people.

While I love the ‘gram, I also say screw that. Tiktok is 100% better than IG. More eyes, more engagement, more creativity.  And the Instagram algorithm is designed to optimize advertisers and paid posts. 

Small service and product based businesses are just realizing how powerful TikTok can be. If H&M can send a box of clothes to an influencer and experience massive sales because they posted an unboxing video, you can have a strategy too.

TikTok is for you if:

You’re tired of writing blog posts and emails.
You want a fresh way to fill your pipeline.
You want to expand your PR opportunities.

And uuou want to keep your existing audience hot & bothered about your content

I have the perfect opportunity to get your stiletto in the door. 

I know what you’re thinking – you don’t want to learn another social platform. You don’t know where to begin. You don’t have a clue on what to say or do. 

Needless to say, I’ve got you. I can work with you one to one, crafting your TikTok plan for maximum fabulosity. Once you get your feet wet, you’ll thank me for bossing you into it. 

I’m daring you, can you tell?

XXXO

Erika

P.S. If you’ve been with me for a while you know I’m not one to jump on the latest trend. I barely know what night-lux and normcore are. Do you? TikTok is not a trend.

Favorite Business & Mindset Books

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Ca$hvertising

I Am: The Power Of Discovering Who You Really Are

Invent It, Sell It, Bank It!

Hypnotic Writing: How To Seduce & Persuade Customers With Only Your Words

Non-Linear Manifestations

Shark Tales: How I Turned $1000 Into A Billion Dollar Business

Stephen Mitchell’s Tao Te Ching

The Go-Giver

The Grumpy Grammarian Guide To Copy Editing For Copywriters: Active Voice, Awkward Encounters, And The Oxford Comma

The Untethered Soul

The Surrender Experiment

Traction: Get A Grip On Your Business