My Trade Secret To Packing Personality Into Your Writing (You can be proper, poised, prolific, professional, and persuasive if you take my advice.)

You know I used to really struggle with naming. And writing.

And if you would have told me 15 years ago that a HUGE part of my job would be to write, I would’ve bitch-slapped you 33 times.

I used to HATE writing. And was terrible at it.

(But the Universe had other plans for me.)

Unbeknownst to me – or lack of research on my end – I decided to get a college degree in an area that required EXTENSIVE writing: Women Studies. Read more

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Post Date: February 13, 2018

Tagline Got You Down? (Access My Favorite Copywriting Resources)

I’ve had A LOT of freebies & PDFs land in my inbox in the last 10 years and Laura Belgray’s 5 Secrets to Non-Sucky Copy is the only one that belongs on the NY Times bestseller list.

If my house was on fire, I’d grab my laptop, my Vitamix, my patent leather deerskin Prada bag, my hair extensions – and my printed copy.

Because Laura makes writing copy fun & effective.

(Have you heard how much I used to HATE writing?)

Plus, Laura and I are starting a rock band. Read more

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Post Date: August 9, 2017

The Universe Has Never Taken A Business Course (A dynamic conversation on ‘business vs craft’.)

Last week, I had this random thought.

Not one of those why-are-stilettos-called-stilettos random thoughts. You know, the type that can be answered with a quick internet search. No, it was more serious than that.

I thought to myself…

What happens in my head and in my body, if I look at my business as a ‘craft’ instead of a ‘business’?

Well, both my brain & my body got goosebumps!

Because as much as I love business, I love crafting, creating, and developing concepts & ideas even more. Read more

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Post Date: June 11, 2017