About - The Daily Whip

Hi! I’m Erika Lyremark.

I knew I was meant to be an entrepreneur (or a circus performer) when I let my brother throw a pie in my face for $5––then started my first business at the age of seven when I talked my Mom into paying me to memorize Bible verses.

Wheeling & dealing my way through high-school (staking my independence by moving into my own bachelorette pad before I even graduated), I got degrees in Apparel Design and Women Studies (with an emphasis on China Studies), spent 9 years swinging around a stripper pole, went on to co-create a commercial real-estate investment company in 2001. And launched The Daily Whip in 2009.

I documented my experiences in my book Think Like A Stripper, lauded by Dan Pink as “a smart and provocative read”, while Shark Tank’s Barbara Corcoran says “Erika will not only whip you into shape with her wit, humor, and no-nonsense advice, but show you how to bounce back from failure and become the confident sales superstar you’re meant to be.”

I spend my leisure time…

Watching reruns of the original Gossip Girl,

Going out to dinner with my hunky husband,

Admiring photos of Elo – my adopted orangutan who lives in Indonesia.

Texting the Bugatti headquarters with suggestions on what to call the next generation of sports coupes. The Lyremark, of course.

XXXO

Erika doesn’t just have a gift for business. She has an insane knack for looking at your business and your gifts, and knowing what you need to do with it all. And, of course, she’s famous for getting you to follow through. Plus, she’s the kind of person who’ll think of an idea for you and jump on the phone to tell you. Who’s that generous, and who still uses the phone?

– Laura Belgray, Founder of Talking Shrimp & Co-creator of The Copy Cure

The first time I met Erika Lyremark, I was completely intimidating. She was a chic-mama-jama with jet black hair, poured into a silver dress & a pair of stilettos. Legs for miles. Sharp as a tack. Impenetrable power, embodied. Her business was called The Daily Whip. And lemme me tell you – I feared the whip! It took a year of friendship, collaboration, and Galactic Pizza before I realized the truth about Ms. Lyremark: this woman eats, sleeps and breathes BUSINESS. She can’t step into a salon, restaurant, or post office without insta-cataloging 17 ways the biz could be stronger, more irresistible, more elegant – and her instincts are impeccable. Better still: She genuinely LOVES her clients – with fierce pick-you-up-by-the-scruff-of-your-neck-cuz-it’s-good-for-you devotion. She has a witchy way of getting to the crux of what’s up, before you even have time to catch your breath. Her whip is fierce & unforgiving. But you always thank her, later.

– Alexandra Franzen, Author, 50 Ways to Say You’re Awesome

What Erika dishes out is the stuff that makes a woman’s soul tingle, because she pulls out your truth and pairs it with her impeccable business knowledge. I don’t trust many people to give me business advice, because quite honestly, most of it is regurgitated materials that aren’t relevant to my soul — counsel that makes me either yawn or feel icky. But if you value your business and truly want to be the best at what you do, then you need to hire the best. That’s why Erika is my GO-TO GAL when I’m feeling stuck or just need a kick in the derrière. She’s one of the few people I will allow to french kiss my business.

– Tonya Leigh, Founder of The School Of Self-Image & School Of Self-Image Podcast

I’ve invested literally millions of dollars in the coaching field-founding funder of The Institute of Coaching (housed at Harvard’s Medical School McLean Hospital), funder/publisher of The Coaching Commons and many more. So I know what I’m talking about when I tell you that Erika is a complete original in the field of coaching. I’ve never encountered another coach remotely like Erika and her kick-ass approach.

– Ruth Ann Harnisch, President of the Harnisch Foundation

Erika is actually a fucking genius.

– Paul Jarvis, Author, Company Of One

I’ve never heard a business coach or marketing strategist speak about business in a way that Erika does. My heart responds to it and her ideas excite me.

– Grace Gordan, Actress, Activist, Art Model & Host of THE ART LIFE Podcast

Erika is absolutely fearless when it comes to money. Having it, creating it, and letting it flow. On stage at Spark & Hustle, Erika energized the crowd with her whip-sharp observations and no-bull attitude, all wrapped into her seemingly endless supply of hilarious stories. If you want to ditch your money anxiety and forge a healthy relationship with your financial worth, Erika can help you with her street smarts and a huge dose of compassion.

– Tory Johnson, #1 NY Times Bestseller of The Shift

I don’t think a single person left the room during Erika’s workshop… she held their attention, which isn’t easy to do these days!

– Kira Hug & Rob Marsh, The Copywriter Underground

One of my first ever coaches was the legendary business domina, @dailywhip. Erika changed my life in a lot of ways (not least of which was her deadpanning me that if I kept working and pushing as hard as I was, I was gonna give myself, erm, a stroke.)⁣ But it was one review of a sales page I’d written that changed everything — and inadvertently gave me my disco ball talisman.⁣ See, I was about to launch my first course, and had spent the lead-up into creating the copy for it ABSOLUTELY COLD SWEAT PANICKING about the copy. ⁣I’d reviewed dozens of competitor’s sales pages and was pretty damn sure all anyone wanted to hear about was *checks notes* conversions, conversions, conversions. ⁣So that became the crux of the page. ⁣“So um…” Erika told me after reading the page. “What in the world is this!? This sales page doesn’t sound like you at all!”⁣ Uh oh. ⁣Sure, I insisted, it was a little dry and unlike my usual extra-sparkly style, but that’s what people wanted from a teacher, right?? They didn’t care about my personality, they wanted results. ⁣“People buy from you because they wanna buy from YOU!” Erika counseled. “So put your disco dress on, and rewrite this thing as the Hillary they want to learn from.” ⁣After several internal tantrums because HOW DARE SHE — rewrite it I did. Because, surprise surprise, the queen was absolutely correct. ⁣I brought my weird, I brought my wit, and I removed most mentions of the word conversions… and my course became “A copywriting course for unconventional entrepreneurs”. And it worked.⁣ Erika’s no hype. And ALL clarity.⁣

– Hillary Weiss Presswood, Creative Director & Positioning Coach

Erika is like ANNA WINTOUR – except for business. Inspiring. Immaculate Insights. Opulent Opinions. Amazing Taste. Drive & Vision! What she says resonates so much I take that as the final word (like Anna Wintour)!’ With most people who I look to for their opinions, I take their reactions & advice with a grain of salt, glean from it little tidbits that resonate, ditching others- but with Erika, what she say resonates so much I take that as the final word. Since working with her, I’ve streamlined my business, launched my program MirrorBrand (and it sold out!), spoke on a stage of over 1000 people in Las Vegas (despite struggling with a lifetime of stage fright). And I’m in the process of preparing my business to be able to be a new mom. How’d I manage to get all of this done? Erika has been instrumental in giving me the cojones, the laser focus, and the momentum to have gotten to the point in my business where I FINALLY feel clear, comfortable, and confident in my direction … poised and ready for whatever may come next. I owe so much of that to Erika- who is so generous with her time, energy, sage advice – and when needed … a swift kick in the a$$.

– Sarah Ashman, Creative Director & Style Maker

Other coaches (might) keep you accountable. But Erika will make you brilliant. She will sashay into the depths of your brain to uncover what is lust-worthy about you, your ideas, and how you work. Be careful: you will likely start getting turned on by your own business when this happens. Your customers will too. Hang out with her for a while and you will inevitably become clearer and more decisive. In business, and in life. (Oh, and her hot seats are actually life changing. Join and see for yourself.) Having her in my back pocket over the past year is the reason why my work is the sharpest it’s ever been. As I write this, I’ve just closed a multi-five figure contract with a perfect-fit client who loved my work so much that she decided to book 5 more projects in advance. It’s rare to find someone who is both business-savvy and creatively-minded. Erika is just as much about the bottom-line as she is about making sure that your business feels fun, creative and totally original to you. So stop being bored. Stop being small when you know you’re meant for something big. Get into B.E.D. You’ll be so glad you did.

– Natalie Taylor, Launch Strategy & Copywriting for Digital Course Creators

Her fearlessness rubs off on you and you can’t help but want to take risks. A dose of Erika is like taking Viagra for your confidence. She has an elegant way of saying what she means without it being rude. And … she’s a negotiation master. She’s at the top of her game, and her game is making business more fun, profitable, and luxurious for business owners and clients alike. She’s a pro when it comes to deciphering what’s holding someone back, and how to get them moving forward again. Her mind, body, and spirit are constantly looking for ways to make other people’s lives better, and that naturally translates into more sales, more happy customers, and bigger results for everyone she comes into contact with.

– Nathalie Lussier, Founder & CEO Ambition Ally

Working with Erika was mind blowingly awesome. I have worked with quite a few business coaches, consultants, mentors and muses over the last 20 years of running my own business, and none have inspired the changes in my business that Erika has. Within 10 minutes of our call Erika had turned my ‘small business’ into the makings of what I like to now call ‘My Perfect Empire‘. In the year since that phone call I have taken my perfume line from a small time operation, to being carried at Anthropologie, and featured in Refinery 29, Allure, Daily Candy, Redbook and People Stylewatch! As long as I am in business I will be depending on Erika to take me to the next level.

– Julie Wray, Perfume Designer, Olivine Atelier

Working with Erika is a crush for your marketing and it’s AND a boost for your Soul! I embarked on the journey with Erika with a big vision in mind. She listens closely and has this magic drive to guide you fiercely thru all ups and downs. Her laser sharp point of views reminded me to tap into my source and power. She has the magic of my favorite energy of ‘all is well’. No dogmatic label added! There is no cookie cutter thing – it’s about ALL YOU – the only thing: YOU have to do the work. And Erika is here to remind you: Do it YOUR way! You’ll go from big visions to tangible outcome! What I love the most? The direct interaction with HER. Not with a super skilled team member or assistant. YOU GET ERIKA! That’s THE BEST!

– Ellen Holzschuster, Astrologer for your Soul Business

Do you know how long I put off emailing my list? Exactly 225 days. 5,400 hours. 324,000 seconds. That’s how long. And it was driving me insane. My biggest issue? I felt totally stuck. I didn’t want to send out just *any* weekly email. I wanted to send out a *killer* weekly email that people actually would be excited to read, share my expertise, and, you know… I would actually be excited to write. I had ideas for a weekly email but nothing felt quite right. And then came Erika Lyremark. Do you know how long it took her to transform my ideas into THE perfect weekly email with a // killer // name to match? 10 minutes. T-E-N minutes, people. I went from sending NO weekly email, to falling in LOVE with sending out my weekly BPTV email to my list (and judging by my open and click through rates… My subscribers are in love too). Seriously, I’m obsessed with producing my weekly email – I feel completely in my creative zone of genius and I am having fun and I love promoting my opt-in! There is no one else like Erika – her brilliance will blow your mind, transform your business, and make you fall in love with marketing only you can do.

– Megan Otto, Brand Whisperer, Creator of BPTV

Planning a retreat? Hosting a summit? You need Erika Lyremark. After having her be part of The Copy Chat, I asked the 4,000+ listeners to share their favorite speaker from the series. The winner? Erika, of course. She makes every single tip feel so doable and brings her personality to everything she does. You can’t help but hang on her every word.

– Marissa Corcoran, Copy Expert & Creator of The Copy Chat

Erika is like Seth Godin, only with great hair and a mad sense of style. She observes. She notices. And she turns her one-of-a-kind views on business into entertaining stories and actionable insights her clients can actually apply in their day-to-day. When you enter Erika’s orbit, you immediately feel heard, seen, and valued. And that feeling never goes away. Once you enter the inner circle, you’re IN for life.

– Kira Hug, Conversion Copywriter

Erika is the only person I trust with my business – and my life. She’s able to go deeper and behind all of the six figure bullshit you hear on the internet and get to what’s real and true for you and what you really need. No matter if you’re struggling to get by or a six-figure entrepreneur ready to expand and go bigger, Erika can help you get there.

– Shenee Howard, Writer & Business Strategist

There’s something about Ms. Lyremark that puts me in action so fast that it even makes MY head spin. Before Erika: I always thought of myself as pushing to do better, always striving … and always challenging myself, but the second I entered her world, I realized I was only flying my flag at half mast. It’s like she sees something that I can do and then pushes me to figure it out.

– Anne Samoilov, Business Launch Strategist

I’m not much for going along with the crowd. I prefer to figure things out by myself and I eschew most of the ‘popular’ wisdom. But I made an exception a few years back when my dreams of turning over a new professional leaf just couldn’t be put to rest any longer… and EVERYONE was raving about Erika. How great can she be? I wondered. One call with her revealed the answer. I knew instantly I had stumbled upon a rare talent: someone who could not only see my (and others’) brilliance but could draw it out AND somehow get me excited about being in action, without the associated fear. I’d swear by my firstborn son that she sprinkles magic fairy dust in the air before getting on the line with her clients and students. You just can’t be in Erika’s presence and NOT make tons of progress in your business. Within months of meeting her, I was able to transition from a 20+ year career plus a ‘side hustle’… to turning that ‘side hustle’ into a lucrative full-time business that has sustained me ever since. NO ONE else had been able to help me do that—not even the big name guru types I’d worked with before.

– Helen Hunter Mackenzie, CEO, Hunter Mackenzie Group

Erika has the charisma of a Superstar. The smarts of a Mogul. The instincts of a Maverick. Lyremark Magic should be experienced first-hand. If you feel drawn to work with her, listen to that voice. I did, and it was one of the very best business decisions I have ever made.

– Victoria Roller, Creative Power Coach

Erika has an intuitive mensa-like grasp of business. And coming from a corporate background (Chanel and Tiffany), I wanted to work with someone who understands what it takes to succeed, in a creative and compassionate way. She’s been a successful business owner and a born entrepreneur, so working with Erika was both inspiring and empowering.

– Holli Thompson, Author, Discover Your Nutritional Style, CHHC, CNHP

I consider Erika one of the most impactful mentors that I’ve had in business. During my time working with Erika, I was extremely creative. Incorporating her techniques into my business acumen resulted in crazy momentum! My sales figure tripled over my target during the time that I was working with her. Erika gets business. She gets sales. And she gets what people want in the marketplace.

– Tracy Matthews, Bespoke, Fine Jewelry Designer & Founder of Flourish & Thrive Academy

I don’t think a single person left the room during Erika’s workshop… she held their attention, which isn’t easy to do these days!

– Kira Hug & Rob Marsh, The Copywriter Underground

Erika is like no one else I’ve ever worked with. Her style is straightforward, intuitive, and no-nonsense yet completely loving. With her guidance, I began to see where I was holding back and making excuses. Once she shined a light on my issues, I was able to release my blocks and fears – and accelerate my business to new levels. My work with Erika gave me the confidence to create new products, step into the spotlight, raise my rates, sell out my classes (one class sold out in five hours with techniques I learned from her!) and hire a better team (and start acting like a boss instead of a mouse with my staff). When I look back at where I was compared to where I am now, I have Erika to thank. She’s the rocket fuel behind the success I’ve achieved in the last few years. With what I’ve learned from our work together, there is nothing holding me back any more. The sky is truly the limit and I’ve got some extra swagger in my business step on the way up.

– Theresa Reed, The Tarot Lady

I swear by her guidance. Erika keeps me focused, grounded, and doesn’t put up with any of my favorite excuses. She always takes the long view of my business and while she encourages me to experiment, she also manages to keep me out of shiny object syndrome. Did she have me at stiletto? Naturally. And although I was skeptical at first–shouldn’t I be able to boss myself around?– I’m over that now. Way over.

– Lela Davidson, Author, Blacklisted from the PTA & Creator of Portfolio

I owe my confidence and definitive point of view as a Podcast Advocate, pundit, and podcast mentor zeroing in on having conversations that shift the cultural norm directly to working with Erika and her masterful weaving of story, teachings and action taking. Erika has provided me with the accountability and inspiration to keep going because this journey is not a short one (and it requires taking small deliberate actions every day). It’s the investment that catapulted me to who I am now as a thought leader in podcasting – championing women’s voices with a heavy emphasis in diversity and challenging outmoded cultural dynamics.

– Elsie Escobar, Co-Host – She Podcasts, Podcasting Specialist, Advocate & Pundit

Erika gave me a process, personally reviewed my framework, told me what I needed to fix, and I launched Conversion Design School™ a month after finishing my product brief, generating $7416 in sales during my first launch. In 9 months of working with her, I’ve added 2 new offers to my business model, tripled my list size, and completely unleveled my business, and most importantly how I see myself. To have someone with her savvy, expertise and experience in my back pocket when I need their support is priceless. It sounds cheesy, but it feels like Erika’s the sister I go to when I need help, and she can solve any problem I throw at her. I would not be where I was now if it wasn’t for her support and belief in me. For real. The Voxer + email access in Marketing Crush is priceless (she actually replies!), and hiring her was one of the best decisions I made in 2019. Run. Don’t walk, if you’re considering hiring Erika. Tell her I sent you.

– Melissa Burkheimer, Sales Page + Conversion Designer Founder of Conversion Design School™ at Melissa Burkheimer Studios

Before working with Erika, I was just posting + praying. And in the year since I completed working with her, I have tripled my revenue. I don’t know how I ever did business before Erika. And the truth is I knew I wanted to have more sales, but I don’t like being told what to do by other people (a driving force for being an entrepreneur for me) so the thought of hiring someone to help me strategize was distasteful. What I didn’t realize was that Erika doesn’t TELL you what to do – she leads you to your correct answers – unveiling what you need to do to make your business successful. She’s not your run-of-the-mill business coach who dishes the same advice to everyone. She’s truly a master at seeing your genius and unfolding it for you and into a do-able plan.

– Adeline Arjad Cook, CEO, Love Love Tennis

I feel so confident in my product that it’s hard to explain. I’ve never felt this way about any of my services in all the years I’ve been in business. I now understand what she means about people not having sales problem…when you know your product to the core selling it becomes not only easy but super natural. I hadn’t even finished polishing my sales page and I sold 3 spots for my Instagram Obsession program. I will never ever create another product or service without working with Erika. If you feel nudged to work with her, do it. I promise she’ll change your life forever.

– Agustina Palacio, Founder, Nina Swimwear & Instagram Obsession

It would be impossible to overstate how much Erika’s sharp insights and coaching have helped me. During one call she helped me create my signature offer, The Exceptionelle CMO—a move which took me from hustling for $300 sales to having more than $11,000 of (easy) retainer income. That kind of revenue stability and income growth has been life changing. Erika’s ideas and marketing acumen are stunningly simple and amazingly effective. Working with her has had a better ROI than I could have ever imagined.

– Hunter Niland Welling, Marketing Consultant for Luxury Service-Based Brands

Erika taught me to embrace something I already knew…not all copy editors are created equal. I’m the right choice because I make editing copy effortless. If I hadn’t signed up to work with her, I’d still be second guessing myself. And Drool Worthy Copy? That would still just be a pipe dream.

– Autumn Tompkins, The Grumpy Grammarian, Copy Editor

Erika asked me exactly the right questions so I could look at my offerings with a fresh perspective. And then she helped me design my new program, You Are A Babe: A Monthly Membership to Lose Weight, Feel Good About Yourself, + Look Great In Photos. In the first week of launching & promoting You Are A Babe, I gained 20 new members and 10,000 new Instagram followers. The amount of reposts, interview opportunities, and shares of the program exploded.

– Betty Jean Bell, CEO, BeingBadass, Body Confidence Model + Coach

I was stuck with messaging, communicating value, and figuring out a sustainable business model that also fits my style. Erika gave me back my confidence–and my wings. She saw my powers and the potential of my offering, immediately: How needed it is, whom it will serve best, how to make it work. Her lessons are invaluable. Her advice unexpected. Her work ethic and communication style, unparalleled. Although she looks overpowering (whip n’all), in fact, she empowers YOU. (And she has great taste in pop culture.) For the first time, I experienced what a real co-creator and success partner feels like. I’ve never gotten this kind of support from anyone (online or off), and all that in the shortest amount of time, and in spite the worse time zone difference possible.

– Monicka Clio Sakki, Creative Director | Brand Expert | Self-Expression Coach

When I’m on sales calls people immediately get why they need the 3 Word Rebellion Messaging Intensive. What’s really amazing is they start selling themselves on it during the call. Sales are *finally* easy, quick, and fun. I have a product that I am freakishly excited about. I feel invigorated in my business. Most importantly, I’m making the difference I want to make in the world. Having Erika on your team seeing your genius helps you create something even better than you could dream up on your own. People will WANT it.

– Dr. Michelle Mazur, CEO, Communication Rebel, Founder & Creator of the 3 Word Rebellion

One of the grandest pivots that I made with Erika’s help was to fine tune my message to just doing high-end sales. She helped me see my zone of genius. And once I committed to that path, everything made sense. And now my business has grown and grown since being in Erika’s inner circle. She won’t let you off the hook. She won’t let you water your vision down. And that is rare.

– Vanessa Horn, Creator of The Classy Close

Erika provides a spiritual and psychological deep dive through the medium of business. Business is the lens, the vehicle and the pragmatic touchstone that keeps us moving forward. I’ve only ever experienced this with Erika.

– Grace Quantock, Psychotherapeutic Counsellor, Writer & Speaker

I have been a part of Erika’s various programs since 2011 after starting my side gig doing executive coaching and facilitating immersive leadership retreats. I knew I wanted to leave my full time job, but as the primary income earner in my household, I wafted and wavered over letting go of a steady paycheck and health insurance. I enrolled in MARK’D Women in May of 2016 with the goal of building my business enough to leave my job. I knew I would need a ruthless accountability partner to get me where I wanted to go. In the Fall of 2016 I finally took the leap to embark 100% on my own. Two years later I can honestly say that MARK’D Women and Erika’s support, along with the constantly evolving tools in this program, were invaluable to me arriving where I am today: A more than full roster of clients with a steady stream of referrals. A full time business manager and crack financial team to help me run my business seamlessly, multiply my efforts and show up as a professional for my clients. Quadruple business income. Erika pushed me to raise my rates, charge my worth and design my offerings with real value and customer results at the forefront. A new level of confidence in my ability to run a company and land engagements aligned with where I can make an impact in the world. If you are an entrepreneur wanting to up your game, I highly recommend Erika.

– Laura Gates, Executive Coach/Leadership Trainer, Gates Group LLC

Erika’s the right combination of leader & friend, visionary & cheerleader. She charges forward with business & ideas so fast there are flames coming from her stilettos – but cares enough to leave no woman behind. And even better? She inspires trust & creative thinking in her clients. Erika leads by example and each week takes us on a journey that makes you dig deep and go where most of us have never dare go in our minds. She challenges, coaxes and cheerleads but also cracks her whip loud and clear when it’s needed. There is nothing like a business whipping from Erika to make you jump the hell out of your own way quick smart! Erika gives her absolute all to her clients (I have never come across anyone who cares as much as she does) and her leadership skills are extraordinary. She is leading a group of passionate, talented and brilliant ladies to achieve their wildest dreams and she leaves no woman behind! The support from everyone in the group is like no other and as well as being good for business I have made some very special life long friendships as well.I cannot recommend working with Erika enough. I feel like I am a member of a secret private club full of women who are literally changing the world.

– Nicola Wise-Sturt, Creative Director, Mrs. Wise-Sturt

I was a business owner of almost 14 years, organized, self-motivated and successful. What was I thinking? I had just made the decision to close my business, pursue another, and I couldn’t get over this intense feeling that I needed to get ‘whipped’. My intense feelings were soon relieved. Erika has this amazing ability to invite us into this secret world where we immediately feel at ease, at home, inspired and loved. Whatever level of business you’re at, Erika creates an uplifting environment where friendships are made, business relationships are formed and work gets done! I was deeply supported through a life-changing business transition from Erika, and I could never put a value on what I learned and absorbed working with her. Worth every penny. Worth every minute. Erika is forward thinking and on the move.

– Lorri Weisen, CEO, Ahnesti

I love working with Erika Lyremark because she has my back and doesn’t pull any punches. BUT she definitely pulls for me to succeed. Erika is genuine, whip smart and brilliantly intuitive. She uses her unique combination of skills to guide me in finding confidence in my own. Erika’s programs are heads and shoulders above any other program I have tried. Waaaay above. I am #grateful to work with her.

– Susan Burns, Global Business Strategist & Attorney

In just a few minutes, Erika was able to do something I haven’t been able to do for myself in years. During my Product Strip-Down, she listened, asked important (yet unexpected) questions, and then BAM, before the session was over, I was crystal clear on my product message. She paved the path for me and completely flipped my indecision into knowing my next steps were right—down to my bones. For the first time, I feel like I own my business because I have a bigger vision, a workable plan, and, frankly, Erika’s stamp of approval. There are a million and two reasons why she is the best at what she does, but she’s special because she really gets to know you, like a friend invested in your success—not just a student or member of her “community” at large (which is also amazing). She’s there to push you where you need to be pushed, pull you in the right direction, love on you where you need the support, and remind you how much fun being a businesswoman can be. Meeting and working with Erika has been a life-changer and I am forever grateful for her sharp wit, incredible grace, transparent business advice, and belief in me.

– Nicole Edwards, Copywriter, Designer + Brand Message Strategist

Erika’s content is the investment she promises. It’s been years since I have worked with Erika, and I can still go back and get incredible value from her courses – which will now help me in the next phase of my business journey. Her teachings are timeless and you’ll be able to use them for the life of your business.

– Raina Lutz, Holistic Nutritionist & Medicine Woman

What’s magical about working with Erika is the safe space she creates for me to unlock my potential! She doesn’t just get to the heart of the matter; she helps me feel confident enough to define the heart of the matter for myself. I heard a whisper that I might have what it takes to take my plans to the next level, and she put a megaphone to those whispers. (She will for you too, up-leveling people and their vision; it’s how the woman gets her kicks!) In this collaboration, what you want to express and accomplish will be made crystal clear. Erika will ensure you don’t waste another minute stunting your growth and creativity with practices that don’t serve your vision. I am grateful for having found her when I did and for the transformation that followed!

– Jelaila Gonzalez, Wonder League Coordinator, Wunderled

When I first started working with Erika, she spotted my craving to put on a show. She urged me to branch into audio: to use my voice, literally. This inspired me to create a podcast network, a patron-only podcast, a free audiobook opt-in (A Play in Three Acts), and audiobook versions to enhance my Letters From Jane Austen programme. Now I podcast about tv and film, and have a go-to strategy for differentiating my creative writing from my marketing copy with a simple directive from Erika: Make it SO Gossip Girl! WHO KNEW I COULD LOVE MARKETING. Erika did. That’s who. Then she helped me transition from business owner to visionary. With her support, I had the courage to shed structures of what I thought a business needed to look like, and transform my work into its truest form. By trusting in her years of experience and passion for evolving business strategy with the times, I was able to focus on creating without questioning the finer details. Erika reminds me that the world doesn’t need any more half-hearted side hustles. It needs well-paid feminine leaders with bold viewpoints.

– Xandra Sunglim Burns, Writer & Magical Mentor

‘Erika has incredible business knowledge, plus a real and sincere interest in what I’m up to. I love her enthusiasm and commitment to our success. Erika also truly gets what I’m about. Working with her, I feel taken care of, encouraged, and appropriately “whipped” when needed. She’s made me 100% intentional in every area of my life and I love it. Intentionality lingers on my spirit like beautiful perfume.

– Karen Vago, Genetic Eating Expert, Nutritional Therapist, Coach

I swear she sprinkles magic fairy dust in the air before getting on the line with her clients. You just can’t be in Erika’s presence and NOT make tons of progress in your business. That IS what I loved about the idea of Morning Whip… I felt like I had a bunch of ideas but I was hesitating, and I wanted to insert myself where someone would kind of push me to do the things I knew I was capable of.

– Helen Hunter Mackenzie

You should do The Morning Whip because the world is chaotic. We are all doing our best but it’s hard to make traction, right? Well, Morning Whip is a magic container, it accelerates, supports, sees where you are stuck and gets you into motion, action and energy. From Erika as the facilitator with a laser sharp eye and deep belief in you to being in community––I think it’s even more essential now than ever. And it’s so individualised, personal and focussed. Erika isn’t afraid to call people in on their favoured excuses because she really cares about our success.

– Grace Quantock

‘Erika Lyremark, the gift that keeps on giving! I just hired someone I met in The Morning Whip in 2012.’

– Star Monroe

‘The community- it was awesome reading about other creatives sharing their wins, struggles and receiving support. I loved reading everything and stalking other’s wins which motivated me to stop slacking and move.’

– Jacinta Amutsa

‘Anytime I seek the services of someone who has been through one of Erika’s programs and I say “Erika sent me in your direction” I receive a warm and friendly reply, and we have a mutual frame of reference from which to operate. We know we are both in it to win it and up our games. Her vast network is amazing!’

– Susan Burns

Why do Morning Whip? Because Morning Whip gives you tons of inspiration, focus and accountability. (I even––finally!––got on TikTok because of Morning Whip.) I found the conversations to be honest and also very focused, without a lot of fake hype which was a huge relief and breath of fresh air. And Erika’s consistent response and encouragement in the group was *really* appreciated and so helpful! Erika will not feed you platitudes and lead you on, like many online biz influencers or coaches. She’s been around, seen it all, and will tell you straight what she thinks about your business and approach (eg, with offers, etc). No BS, straight shooter with awesome stories to share that help and also get you going — always so worth it! (I have literally told this to women ;>)

– Kimberly Arana

You should sign up for The Morning Whip because it holds you accountable to doing the thing you say you’re going to do. There are these amazing audios that give you TONS of ideas for bold moves. I’m a fantasy photographer and erotic artist and I got so many fresh ideas for my business that I would have never thought of if it wasn’t for The Morning Whip. I got inspired to visit venues for my next gallery showing, I applied for business grants, I streamlined my website, updated my Instagram, and hired someone to edit my photos (something I had never thought of before Morning Whip). Also, when Erika is coaching on the live calls, she really listens to what’s being said then cuts through the fluff and fine tunes what you need. Oh and the community. WOW! It’s so fun to make bold moves with a group of other entrepreneurs cheering you on.

– Katy Rayne

You should sign-up for The Morning Whip because it’s a concentrated, momentum-generating 3 week long program to help kick your a** and get you doing the things that will make a difference in your business now (not later). The Morning Whip is unlike any accountability program out there. It was edgy, fun, felt exciting and challenging in all the right ways. There were options instead of must-dos, and everything was immediately applicable. Erika asked me if I had any suggestions for improving The Morning Whip, and my honest answer was: Nope. It was excellent! I’m in for the next round- whenever that is.

– Asha Wild

You should do The Morning Whip because it helps you see yourself as you really are, your true talents and unique value you offer the world. And it feels more gentle than the name would imply. It’s also the best accountability program for doing the bold things you have always thought of but never took action on. Erika is right there with you the whole time with direct access to her years of business building and coaching experience.

– Natasha Wozniak

NEWSLETTER