Blog

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Everyone’s quick to tell you what to do.

But remember Peggy Olson’s words to Don Draper on Mad Men: ‘Don’t tell me what to do. Tell me how you think.‘

It’s the ‘why’ behind every decision you make that fascinates me and makes me want to know more.

You know who does this really well?

Alexis from The Lipstick Lesbians.

I love that she doesn’t just share on social media the makeup products she loves, but she goes deep into product formulation and packaging and sales strategies.

All of the things that I absolutely love to know.

I trust her recommendations implicitly because I know she’s not trying to sell me something just because she got it in PR.

If there were a Don Draper of the makeup world––it would be The Lipstick Lesbians.

XXXO

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Before my first date with my husband, someone warned him about me.

“She’s high maintenance,” they said.

His response? “I love high maintenance women.”

That was 25 years ago. I’m still high maintenance. And he still loves it.

The best part about being high maintenance?

You’re decisive. You have standards. You know what works for you. And refuse to settle.

So why would you ever hide the best things about yourself?

What are 3 things you would ‘warn’ people about yourself?

Own them––and let everyone know.

Because the right people? They won’t be turned-off. They’ll be obsessed.

XXXO

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Like so many of us, I’ve been using AI to help write content.

My process?

I start with the best rough draft I can muster, put it into ChatGPT, and work within different threads to refine the tone and voice.

Well, this time, ChatGPT spit back the phrase:

“Patience isn’t just a virtue—it’s a strategy.”

My immediate reaction?

Wait a second—that’s one of my favorite sayings!

Except, I write it as “Patience isn’t a virtue. It’s a strategy”.

I’ve been saying that to clients for over 10 years. It’s even copyrighted in my TripleXpert product design course and appeared on my Instagram in May 2024.

So, I paused and asked ChatGPT, “Did we talk about this phrase before?”It responded with something along the lines of, “No, it just sounds like something you’d say.”

That didn’t sit right with me. I went to Google and searched for “Patience isn’t a virtue, it’s a strategy.”

Sure enough, my May 2024 Instagram post was the first result.

But there were also posts from a few other people using the exact phrase or slightly altered versions. One even had a dead giveaway: a flood of emojis.

(If you’re using AI to write, ditch the emojis. They’re out of style and make your content look cluttered.)

I did what I had to do. I reached out to the people who had used my phrase and said:

“Hey, I don’t know if someone on your team used AI to write this, but this is a copyrighted phrase from one of my courses in 2019. I also said it in an Instagram post from May 2024. Here’s the link for reference.”

So far, I haven’t heard back. Stay tuned.

Here’s the thing: AI is a powerful tool, but it comes with a steep learning curve—especially when it comes to creating content that’s both original and plagiarism-free.

If AI gives you a phrase that feels almost too good to be true, it probably is.

Chances are, it’s serving that same phrase to multiple users.

And worse? It could be infringing on someone else’s copyright.

This is why knowing your point of view (POV) is non-negotiable.

When I say POV, I don’t just mean your business’s stance on products or services. I’m talking about your nuanced, deeply personal ideas—the ones that come from years of experience and can’t be replicated by anyone else.

If you don’t know what you think, why you think it, and why it matters, you’ll end up regurgitating the same content as everyone else.

Worse, you won’t know how to use AI to your advantage—to speed up your writing, polish your drafts, and elevate your voice.

Here’s the key: AI can amplify your voice, but it can’t create it. It can’t do the thought work for you.

Without a clear POV, your content will lack the energy, conviction, and originality that set you apart. And that’s not why you’re here.

You’ve spent years building your business. You’ve likely invested tens—maybe even hundreds—of thousands of dollars developing something unique.

You are not everybody else.

When you’re clear on your POV, AI becomes a tool to refine and amplify your ideas—not replace them.

And honestly? I’d rather read a basic version of your writing than something diluted by AI, filled with “amazing” one-liners that probably belong to someone else.

I would even take a bullet point list of your POVs.

P.S. I also went back to ChatGPT and made it promise not to give anyone else that phrase again. It swore it wouldn’t. (Do I believe it? Not really.)

XXXO