Blog

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I’ve got a fun marketing idea for you today.

This week, I received a pitch email from a company that helps you grow on Instagram through back end shout-outs. Do you know what those are?

Anyway, I’m not interested in doing that because even though you can get a lot of new followers, it’s not the kind of followers who are truly interested in your content.

I’d rather spend my marketing budget on paid ads.

BUT when I was reading her email, she said something so adorable that almost changed my mind.

It was this—–>>>>

Reply to me with “pizza” if you’d like me to stop following up :)

How cute is that? Especially since I love pizza!

Getting playful in her pitch––let my guard down. And made me want to know more!

This is such a smart idea that I think you should borrow it the next time you send a pitch email, or a follow-up email.

Of course, just customize it to something that you love.

For me, I’ll probably use Gucci or Prada or matcha!

XXXO

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Move over, Word Of The Year!

I have something MUCH sexier in my Gucci bag of branding tricks.

Something easy and fun to create.

And that makes you UNFORGETTABLE.

Let’s get to work.

One of the EASIEST ways to align with your vibe is to create a lexicon packed with words and phrases that, like you, are undeniably unique.

Think about this …

Why be intentional, when you can be:

Mindful
Deliberate
Purposeful
Conscious
Considered

Why be spiritual when you can be

Divine
Sacred
Unearthly
Intangible
Ethereal

Why be driven when you can be

Enthusiastic
Compelled
Determined
Energized
Obsessed

The brilliance of a lexicon is baked right into the word itself.

I mean … doesn’t ‘lexicon’ sound so much more enticing than ‘vocabulary list?’

‘Vocabulary list’ sounds like something you study in third grade for Friday’s test.

While ‘lexicon’ sounds like a supermodel-turned-entrepreneur who just closed a $30MM licensing deal on her clothing line.

Having a distinct lexicon for your brand will give you a distinct je ne sais quoi at zero cost.

It’s super fun to create, too!

Here are a few ways:

• Browse magazine headlines
• Study photo captions in said magazines
• Look up the lyrics to your most-loved songs
• Flip through poetry collections
• Grab eloquent turns-of-phrase from your favorite writers

And, of course, take advantage of ChatGPT to help you out.

Use it regularly to identify words you fall back on (like soft, comfy pajamas) and find some sparkling substitutes that fit AND make you look and feel amazing. 

Once you start, you could find it as addictive as watching @tikatheiggy on TikTok!

Create a lexicon and add to it often.

And make the “Word Of The Year” positively green with envy.

Oh, and yes, I do have a word of the year.

It’s SPECIFIC.

Why? Because in 2024 I’m not letting my clients get away with one ounce of clutter in their businesses.

Everything is getting stripped-down. And styled up!

XXXO

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You may love your business, but even the phrase ‘business goal’ feels so very yawn-inducing.

Creative goals? Now that has some juice!

This turns “I want 50 new followers” into “What can I create that will have at least 50 new people falling at my feet?”

It turns “I need an editorial calendar” into “What story do I most want to tell?”

One is passive and dull. The other is exciting and motivating. And I know which one you want.

XXXO