CURATE

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The Art Of Becoming Your Customer’s Must-Have Choice With Curated Messaging

“Erika teaches the opposite of where a lot of people are going right now––which is trying to outsource the thinking to AI. You can’t learn discernment, curation, and the ability to have a considered opinion in your messaging from AI. It’s so counter-cultural to the uninformed, reactive, hot take news and social scene right now that just scrolls and is forgettable. CURATE will make you unforgettable, unmistakeable. So good and so powerful. So needed and clear.” – Grace Quantock

“You should join CURATE because there’s never been a more important time to get clear on what you stand for—and how to say it in a concise, powerful way that truly makes an impact. I went from posting zero videos to delivering 10-minute TED Talk-style content because it finally felt right. CURATE makes it easy to step into your voice, and Erika’s guidance is unmatched. Her approach has given me the clarity and confidence to be bolder online and fully own my message.” – Kelly Tadlock

“As a therapist and coach, I’ve spent over a decade crafting my message, but like many in this field, I got caught up in my head trying to balance authenticity with professionalism, and finding a way to stand out without losing integrity. CURATE gave me a clean structure to come back to myself. The CURATE micro-messaging framework helped me reignite the fire behind my content, bringing sharper clarity, renewed intensity, and more consistent output. I’ve seen a tremendous uptick in traffic and engagement across all my social media platforms as a result. If you’re someone who thrives in a warm, supportive group space and want a place to work out your ideas while being held to the potential you know you’re capable of, this is a great container to do just that.” – Tamara Driskell

“The work of CURATE is to your business what building bearing walls are to a house: foundational, load-bearing, and often overlooked in favor of more visible, aesthetically pleasing tasks. While it can feel unglamorous—and at times, deeply challenging—this is the structural work that determines whether your business can actually support sustained growth, creative expression, and external visibility.

Everyone wants to jump straight to the decorating—to the visuals, the packaging, the marketing performance. But without strong messaging architecture—your points of view, your discernment, your convictions—everything wobbles. It’s hard work. And yes, I felt the resistance. But I’m profoundly grateful for Erika’s guidance, because doing this work will make my business fundamentally stronger.

Now, the rest—the strategy, the creative, the visibility—will be easier, more aligned, and more powerful. This is the invisible labor that holds everything together. It’s not always easy, but it is absolutely worth it.”
– Noomi Natan

“Before CURATE, I was full of spicy opinions and zero strategy. Just vibes, unhinged one-liners, and Google Docs stuffed with half-baked thoughts. I knew I had something to say — but every time I tried to shape it into content, it came out sounding like a TED Talk written by a raccoon on Red Bull. 

Then Erika handed me the POV scalpel and said, “Cut deeper.” CURATE rewired how I think about messaging and how I create. Suddenly, every POV I wrote cracked open a dozen new content ideas — all with structure, clarity, and teeth.

My new lead magnet (How to Copy Edit AI First Drafts) came directly from the POVs I developed inside CURATE. By the final week, I was writing in a way that I didn’t even know I had in me — and turning them into guides & resources that actually help my audience and have helped me get new clients.

CURATE gave my creativity and confidence a total makeover. I’m developing messaging I used to only dream about — and for the first time, I sound like myself doing it.” – Autumn Tompkins

“Working on my points of view has transformed my online presence. Instead of feeling pulled into or avoiding unfolding conversations, I now speak from my authority, clear in my position and my values.

And there’s proof that what Erika teaches in CURATE works. The feedback from my newsletter, Healing in Tough Times, has been outstanding. Readers consistently share how much it resonates, describing it as ‘an oasis in a sea of reactivity and noise.’ Now I can discern what is right for me and my work because I’ve spent time honing my perspective and strengthening my discernment—especially crucial now when marginalised voices are being increasingly attacked.

Erika teaches the opposite of where a lot of people are going right now––which is trying to outsource the thinking to AI. You can’t learn discernment, curation, and the ability to have a considered opinion in your messaging from AI. It’s so counter-cultural to the uninformed, reactive, hot take news and social scene right now that just scrolls and is forgettable. 

And the other part that I want you to know is that Erika really takes the time to understand who you are and what your work is about and is extremely generous with her creative ideas for your messaging. I don’t know anyone else who can coach and do creative strategy in the way that she can. I cannot recommend CURATE enough!” – Grace Quantock

“CURATE has accelerated my creativity and allowed me to brainstorm and craft POVs around me as a person and not just as a marketer. My messaging has gone beyond being industry-niched and instead is me-niched. I never knew I had so much to say or had hundreds of perspectives inside my head that could wow and shift other people’s perspectives until I joined this program.

It has allowed me to express more of my thoughts and perspectives. For the first time, people can get a glimpse of what I think beyond marketing or copywriting, which has made creating and sharing content a fun experiment. Erika has helped me think beyond my expertise and to uncover the world through the lens of POVs in all the areas of my life. I was able to write a piece for a black newspaper about self-love- a perspective I never thought I possessed was a masterpiece. It was a surprise that this perspective was always there, suppressed by years of content formulas and what’s expected of content online.

In one of the calls, as Erika was talking about her obsession with skincare, I had an aha moment that unlocked an obsession I had downplayed for years because it didn’t make any sense at the time. She coached me through it and gave me even more clarity on how to pursue this obsession as part of my brand. This program has offered me a holistic creative process that doesn’t lock me in a messaging box like ‘I help’ rather expanded me to think “what perspective do I want to share today as Jacinta?” not as an expert only- because at the end of the day, I’m multifaceted and more than my title.

Now, I’m enjoying the process of crafting creative POVs based on my thinking, not what other people want to hear, and this has shaped my identity and strengthened a deeper trust in my work. It’s more than just standing out; it’s about sharing what I think, why I think it and shifting perspectives. I now look at the world through the lens of POVs and everything in my life is an opportunity to extract my thoughts, define my identity, dig deeper and stack more trust in my work knowing that now more than ever, my perspective is needed in a world where creatives are hell bent on following scripts and creating more without a unique spin or infusing their perspective into their work.

CURATE is where my perspectives have come to life, my creativity skyrocketed as I craft never-read-before POVs. I’m falling in love more and more with my work and bold thoughts, which are so curated as I shape the world and one mind at a time.” – Jacinta Amutsa