MESSAGING POV (Cut the Fluff—Get to the Point)

_____

I read hundreds of pieces of content daily—I don’t have the mental bandwidth to dig through unnecessary words just to find the point.

And that’s frustrating because I want to know what you have to say. I want to understand what matters to you.

I want to know why you hold your POV. I want to see what shaped your thinking.

Strip away everything that doesn’t directly support your POV.

This forces you to evaluate: does your POV truly matter, or is it just a passing thought?

Do this, and you’ll build a POV strong enough to move the needle on your business.

XXXO