Blog

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Like so many of us, I’ve been using AI to help write content.

My process?

I start with the best rough draft I can muster, put it into ChatGPT, and work within different threads to refine the tone and voice.

Well, this time, ChatGPT spit back the phrase:

“Patience isn’t just a virtue—it’s a strategy.”

My immediate reaction?

Wait a second—that’s one of my favorite sayings!

I’ve been saying that to clients for over 10 years. It’s even copyrighted in my TripleXpert product design course and appeared on my Instagram in May 2024.

So, I paused and asked ChatGPT, “Did we talk about this phrase before?”It responded with something along the lines of, “No, it just sounds like something you’d say.”

That didn’t sit right with me. I went to Google and searched for “Patience isn’t a virtue, it’s a strategy.”

Sure enough, my May 2024 Instagram post was the first result.

But there were also posts from a few other people using the exact phrase or slightly altered versions. One even had a dead giveaway: a flood of emojis.

(If you’re using AI to write, ditch the emojis. They’re out of style and make your content look cluttered.)

I did what I had to do. I reached out to the people who had used my phrase and said:

“Hey, I don’t know if someone on your team used AI to write this, but this is a copyrighted phrase from one of my courses in 2019. I also said it in an Instagram post from May 2024. Here’s the link for reference.”

So far, I haven’t heard back. Stay tuned.

Here’s the thing: AI is a powerful tool, but it comes with a steep learning curve—especially when it comes to creating content that’s both original and plagiarism-free.

If AI gives you a phrase that feels almost too good to be true, it probably is.

Chances are, it’s serving that same phrase to multiple users.

And worse? It could be infringing on someone else’s copyright.

This is why knowing your point of view (POV) is non-negotiable.

When I say POV, I don’t just mean your business’s stance on products or services. I’m talking about your nuanced, deeply personal ideas—the ones that come from years of experience and can’t be replicated by anyone else.

If you don’t know what you think, why you think it, and why it matters, you’ll end up regurgitating the same content as everyone else.

Worse, you won’t know how to use AI to your advantage—to speed up your writing, polish your drafts, and elevate your voice.

Here’s the key: AI can amplify your voice, but it can’t create it. It can’t do the thought work for you.

Without a clear POV, your content will lack the energy, conviction, and originality that set you apart. And that’s not why you’re here.

You’ve spent years building your business. You’ve likely invested tens—maybe even hundreds—of thousands of dollars developing something unique.

You are not everybody else.

When you’re clear on your POV, AI becomes a tool to refine and amplify your ideas—not replace them.

And honestly? I’d rather read a basic version of your writing than something diluted by AI, filled with “amazing” one-liners that probably belong to someone else.

I would even take a bullet point list of your POVs.

P.S. I also went back to ChatGPT and made it promise not to give anyone else that phrase again. It swore it wouldn’t. (Do I believe it? Not really.)

XXXO

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Passion will create confusion if you don’t give it guidelines.

And it can also be crushed under the weight of expectations that aren’t your own.

Take my new house, for example.

There’s a pretty large bonus room, and at first, I had no idea what to do with it.

That’s when the voice started whispering, “Be practical. Make it useful. Maximize the space.” 

It’s the same voice that runs rampant in traditional business and marketing, always insisting that more is better.

But here’s the thing, I didn’t want a “useful” room.

I wanted something that felt indulgent, personal, and meaningful.

So I shut that voice down and gave myself permission to create an art gallery.

Not just any art gallery.

A minimalist art gallery.

Three pieces, no more.

Why only three?

Because I refuse to treat this space like a box to fill.

Plus, buying art takes me forever.

I have to be absolutely smitten with a piece before I commit. 

If I’m going to look at it every day for decades, it has to be something I adore.

Hanging art just to fill space?

That’s exactly what the voice would want me to do.

And so far?

With just three pieces and all that white space, the room feels calm and intentional.

It’s a quiet rebellion against the idea that more is always better.

This gallery reminds me that passion works best when it’s focused, not frantic.

My next piece?

It’ll come when it’s the right one.

Not because I’m rushing to fill the space, but because it belongs there.

And here’s the best part: this approach doesn’t just apply to art.

It’s a way of resisting the endless demand to produce and perform, whether it’s in business, marketing, or life.

Sometimes, the most powerful thing you can do is choose less.

And make it mean so much more.

XXXO

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Hey, I want you to see this….

It’s my client Sally’s first YouTube video (it’s so good it looks like it’s her 100th!) and I couldn’t be more proud of her.

Sally’s video is fascinating!

I love it so much. It’s packed with insightful viewpoints about early childhood education. And how Martha Stewart’s approach has influenced Sally’s own ‘Wunderled’ approach.

When you watch it, you’ll quickly see it matches Sally’s brand—warm and cozy with lots of mama bear energy.

(I never force my personal style on my clients. Instead, I help them bring out more of what they already love and align with.)

And Sally’s a bit camera shy.

So we found a way for her to have a YouTube channel—without having to speak on camera.

This kind of creative magic is what happens when you join me in B.E.D.!

It’s where I work with clients one-to-one to help them bring their creative visions to life.

I get so inspired when my coaching helps entrepreneurs make money from their viewpoints and ideas.

It’s truly the only way to separate yourself from everyone else in your industry.

And uncovering and developing your viewpoints connects you to your purpose(s)—and gives your confidence a HUGE boost.

Someone else that’s inspired my pants off this week is Paris Hilton.

I binged her show Paris In Love Season 2 in two days.

I’m so in awe of how unapologetically-herself she is.

My favorite?

Her huge collection of stuffed animals proudly displayed in the living room of her $160,000 a month Beverly Park mansion. 

You should’ve seen the surprised look on her mom, Kathy Hilton’s face when she came over the first time.

(It reminded me of the looks my mom used to give me when she would see the outfits I wore to high-school. Especially when I wore a silver leather mini-skirt & stilettos to algebra.

Speaking of fashion…

Have you seen Vogue’s interview where Pharrell Williams talks about his new Louis Vuitton mens’ collection. 

He actually doesn’t consider himself a fashion designer—but a creative director.

I thought the distinction was genius!

And it got my imagination twirling… could I give creative direction to LV?

I’d love to have a sit-down interview with Vogue. Even though, like Sally, I’m a bit camera shy!

It’s taken everything I’ve got to become comfortable making TikToks. But it’s definitely worth getting out of my comfort zone.

The video I made about ‘Over-Delivering & Under-Earning Ursula’ has 212,000 views!

XXXO