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Move over, Word Of The Year!
I have something MUCH sexier in my Gucci bag of branding tricks.
Something easy and fun to create.
And that makes you UNFORGETTABLE.
Let’s get to work.
One of the EASIEST ways to align with your vibe is to create a lexicon packed with words and phrases that, like you, are undeniably unique.
Think about this …
Why be intentional, when you can be:
Mindful
Deliberate
Purposeful
Conscious
Considered
Why be spiritual when you can be
Divine
Sacred
Unearthly
Intangible
Ethereal
Why be driven when you can be
Enthusiastic
Compelled
Determined
Energized
Obsessed
The brilliance of a lexicon is baked right into the word itself.
I mean … doesn’t ‘lexicon’ sound so much more enticing than ‘vocabulary list?’
‘Vocabulary list’ sounds like something you study in third grade for Friday’s test.
While ‘lexicon’ sounds like a supermodel-turned-entrepreneur who just closed a $30MM licensing deal on her clothing line.
Having a distinct lexicon for your brand will give you a distinct je ne sais quoi at zero cost.
It’s super fun to create, too!
Here are a few ways:
- Browse magazine headlines
- Study photo captions in said magazines
- Look up the lyrics to your most-loved songs
- Flip through poetry collections
- Grab eloquent turns-of-phrase from your favorite writers
And, of course, take advantage of ChatGPT to help you out.
Use it regularly to identify words you fall back on (like soft, comfy pajamas) and find some sparkling substitutes that fit AND make you look and feel amazing.
Once you start, you could find it as addictive as watching @tikatheiggy on TikTok!
Create a lexicon and add to it often.
And make the “Word Of The Year” positively green with envy.
Oh, and yes, I do have a word of the year.
It’s SPECIFIC.
Why? Because in 2024 I’m not letting my clients get away with one ounce of clutter in their businesses.
Everything is getting stripped-down. And styled up!
XXXO
